120 episodes

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

Mi3 Audio Edition PodcastOne Australia

    • News
    • 4.6 • 30 Ratings

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

    RyanCap’s Simon Ryan reveals his grand 2025 plan for a digital transformation consulting, media, tech, and data powerhouse

    RyanCap’s Simon Ryan reveals his grand 2025 plan for a digital transformation consulting, media, tech, and data powerhouse

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    Description: By 2025 former Denstu ANZ CEO Simon Ryan figures two communications holding companies will be gone from the Australian market, a huge shift to “brand commerce” will be well underway - where every brand engagement with a consumer carries an opportunity to buy - and RyanCap will be aligned with either a private equity play, a public listing or another strategic equity partner. “We’ve got to be sensible and focus on what clients need and want,” he says. “Some local and international companies won’t survive the next two years.” 

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    Indie media: Advertising scale and consolidation at odds with fracturing but highly engaged audiences - who loses?

    Indie media: Advertising scale and consolidation at odds with fracturing but highly engaged audiences - who loses?

    The mega industry trend for consolidation, scale and efficiency in the $15bn Australian ad market is counter to consumers driving to niche and narrow content. Starcom CEO Nick Keenan dukes it out with three young indie media groups - backed by high-profile investors making headway in a tough market.   

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    ‘Purpose’ is polarising: Volvo unpacks killing its fossil fuel cars by 2030; The Guardian banks on ad growth targeting progressive readers; former Danone-Kraft CEO, global B Corp Ambassador Lorna Davis “staggered” by out of touch brands, markete

    ‘Purpose’ is polarising: Volvo unpacks killing its fossil fuel cars by 2030; The Guardian banks on ad growth targeting progressive readers; former Danone-Kraft CEO, global B Corp Ambassador Lorna Davis “staggered” by out of touch brands, markete

    Volvo is out of petrol and oil engines and about to launch vegan leather; The Guardian is banking on progressive-leaning audiences for ad growth from purpose-led brands and former Danone China and US CEO Lorna Davis predicts 50% of Big Four audit firm revenues will be from Environment and Social Governance (ESG) compliance. Here’s the fast update on brands and purpose.      

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    ‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to unclear tender briefs and process; poor engagement with procurement

    ‘Agencies are not banks’ warns Initiative global Chair Mat Baxter as Westpac, Arnott’s marketers link pitch problems to unclear tender briefs and process; poor engagement with procurement

    “Ditch the pitch” protagonist Mat Baxter has warned agency reviews are getting worse globally, citing P&G’s extended media payment terms as a case in point. Many companies, though, “abuse the pitch process” he says. Baxter’s comments come as Australia’s peak advertiser and media agency industry bodies roll-out of a “world first” initiative to create industry-endorsed agency tender and pitching guidelines - dubbed “Project Baxter”. Arnott’s CMO Jenni Dill, Westpac’s Head of Group Brand, Advertising and Media Jenny Melhuish, non executive director and MFA board member Megan Brownlow and Mediabrands' CEO Mark Coad talk frankly about the fix - essentially, it’s on marketers to clean it up.

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    Digital audio replicating BVOD’s early J-curve surge - audiences and revenues double

    Digital audio replicating BVOD’s early J-curve surge - audiences and revenues double

    Here comes digital audio’s revenue J-curve. Just as BVOD for TV networks created new possibilities for advertisers in targeting and tracking compared to broadcast, local and national advertisers are awakening to the top, mid and lower marketing funnel options that a booming digital audio advertising market  is spawning - now upwards of 5 million users. Dozens of advertisers are piling in each week with campaigns using new audio advertising options from “shake-your-phone” response ads, location-based messages and even automated audio ads carrying tailored messages based on user locations. The rich data available via digital audio consumption is also being used to inform and deliver brand campaigns.    

     

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    The CMO Couch - marketers as consumers: Suncorp’s Mim Haysom, Australia Post’s Amber Collins on their personal media diet, preferred brands, favourite products and best customer experiences

    The CMO Couch - marketers as consumers: Suncorp’s Mim Haysom, Australia Post’s Amber Collins on their personal media diet, preferred brands, favourite products and best customer experiences

    Ask Amber Collins or Mim Haysom to name the best new product or service that’s won them over as a customer or consumer - not a marketer - and it’s podcasts. Ask Mim Haysom about loyalty programs and she admits she’s “a marketer’s worst nightmare”. Meanwhile Amber Collins' favourite  brands include Cotton On, Kmart and Chemist Warehouse, thanks to teenagers. What do marketers choose and buy as consumers and why? It’s all here in our CMO Couch series - Part One. 

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4.6 out of 5
30 Ratings

30 Ratings

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Great local content

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This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.

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