68 episodes

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

Mi3 Audio Edition PodcastOne Australia

    • Business News
    • 4.5, 22 Ratings

A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).

    'Massive reinvention, huge success': The AFL’s COVID  "digital makegoods” strategy changed everything for commercial partners and content, says AFL ‘livewires’ Kylie Rogers and Sarah Wyse

    'Massive reinvention, huge success': The AFL’s COVID  "digital makegoods” strategy changed everything for commercial partners and content, says AFL ‘livewires’ Kylie Rogers and Sarah Wyse

    After a $600m loan, standing down 85% of its staff and the competition set to restart on June 11, off-season audiences are up 50% for AFL Media as COVID forced new digital products for fans and fast-tracked a surge in women and younger audiences with more entertainment and lifestyle content. “We’re all working seven days a week but frankly we’re in great shape,” says ex-Network Ten exec and Mammamia MD, Kylie Rogers, now General Manager, Commercial, for the AFL. 

    • 34 min
    Marketing cloud ‘fatigue' and ‘personalisation 2.0' - the post-COVID changes for CX, online targeting and ads run deep

    Marketing cloud ‘fatigue' and ‘personalisation 2.0' - the post-COVID changes for CX, online targeting and ads run deep

    Massive complexity is creating “marketing cloud fatigue”, says Gartner’s California-based senior director and analyst Ben Bloom, who joins Publicis Sapient ANZ managing director Sarah Adam-Gedge, Citi’s Head of Digital and Segments Roger Slater and Brand Traction’s Jon Bradshaw in Episode Two on why personalisation is a quaint bygone - even with tech.

    • 50 min
    Clemenger BBDO chair Robert Morgan: More divisions to merge or close, creative agencies to follow CHEP ‘powerhouse’ into e-comm, data

    Clemenger BBDO chair Robert Morgan: More divisions to merge or close, creative agencies to follow CHEP ‘powerhouse’ into e-comm, data

    Clemenger BBDO Group executive chairman Robert Morgan has a long-held view that "you take your medicine early” in a downturn, flagging more consolidation within the group as the big creative agency brands become central hubs for creative, e-commerce, data and precision marketing. But he “absolutely won’t” be replicating WPP’s centralised production model in Australia and New Zealand for lower-cost, high velocity work. “We won’t be doing it that way,” he says. Morgan also believes there’s "no question" a shift of at least 20% of people working more flexibly out of Clemenger offices is a given.      

    • 32 min
    Google's new 2022 cookie apocalypse: Why it will hit first party data and a solution from Westpac's ex-digital media and tech boss

    Google's new 2022 cookie apocalypse: Why it will hit first party data and a solution from Westpac's ex-digital media and tech boss

    From 2022, Google will ban the use of third party cookies within its Chrome browser, joining Apple and others in voiding the digital marketing industry's most widespread currency. That's going to break things - including new pressure on first party data. Many companies don't even know what's going to hit them but for those that want to stay in business, there's still time - just. 

    • 1 hr 1 min
    Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025. ‘No chance’ says Citi, WPP

    Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025. ‘No chance’ says Citi, WPP

    Gartner’s provocative forecast that personalisation will prove an expensive wasteland of tech tools in five years has Citi’s Australian head of segments and digital, Roger Slater, fired up. Yes, a day of reckoning is coming for tech vendors and ‘fundamentally lazy’ marketers who think personalisation is a tech problem. But it’s not about the tech, Slater says. WPP’s Adam Good worries there are too many tech Ferrarris idling in the garage being used by people "trained in the tools, not marketing”. Another problem. Brand Traction’s Jon Bradshaw has the science. Time to listen up.

    • 40 min
    Getting personal: Emerging agency leaders trade views with senior industry execs on half the industry facing emotional stress and mental health pressures; the struggle of managing fragile teams remotely and a post-COVID seachange movement in media.

    Getting personal: Emerging agency leaders trade views with senior industry execs on half the industry facing emotional stress and mental health pressures; the struggle of managing fragile teams remotely and a post-COVID seachange movement in media.

    WPP’s Team Red media lead on Vodafone, Emily Cook, says WFH has “humanised” client-agency relationships but Bohemia’s national planning director Mark Echo says he’s been on a more volatile emotional rollercoaster than when in the office. Wavemaker CEO Peter Vogel still heads to work daily and can’t wait to get his teams back together in the office. MFA CEO Sophie Madden, however, agrees with Mark Echo that post-COVID up to 50% of the industry will see material shifts in how they work. Want a real, no BS conversation? This one delivers. 

    • 46 min

Customer Reviews

4.5 out of 5
22 Ratings

22 Ratings

Channelzero Mikey ,

Quality Pod for the discerning Ad man/ woman

This is a quality Podcast for the discerning marketer. No hyperbole, just quality guests and well informed discussion.

Top Podcasts In Business News

Listeners Also Subscribed To

More by PodcastOne Australia