52 episodes

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

Marketing To Mums Katrina McCarter

    • Business
    • 4.8 • 29 Ratings

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

    51. Partnerships and Collaborations with Katrina McCarter

    51. Partnerships and Collaborations with Katrina McCarter

    Partnerships are the lowest cost, fastest way to grow a brand. They can be successfully used to grow your audience of mothers, build deep relationships, acquire new customers, enhance customer experience – the list goes on. In this episode I share my first discovery of the power of collaborating with two other businesses and why I use this as my key growth strategy across three businesses. I share what I see holds brands back from harnessing the power of partnerships and highlight the steps they can take to overcome these challenges and open up unlimited success.


     


    For the show notes head to: http://www.marketingtomums.com.au/podcast/ep51-with-katrina-mccarter-partnerships-collaborations/

    • 17 min
    50. Marketing to Gen X Mums with Susie O’Brien

    50. Marketing to Gen X Mums with Susie O’Brien

    In this episode Susie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from brands. Susie introduces us to the concept of half arsed parenting which is sought after by many Gen X mothers and tells us the secrets and benefits to taking a more half arsed approach. While touch in cheek, Susie shares rich data insights into an often overlooked and under served community of mothers.


     


    For the show notes head to: http://www.marketingtomums.com.au/podcast/ep50-with-susie-obrien-marketing-to-gen-x-mums/

    • 31 min
    49. Power of Facebook Groups with Katrina McCarter

    49. Power of Facebook Groups with Katrina McCarter

    Social media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, bite sized episode we explore just how you can collaborate with closed Facebook group administrators to grow your brand.


     


    For the show notes head to: http://www.marketingtomums.com.au/podcast/ep49-with-katrina-mccarter-power-of-facebook-groups/

    • 11 min
    48. Power of Purpose with Monica Meldrum

    48. Power of Purpose with Monica Meldrum

    In this episode Monica Meldrum, co-founder of Whole Kids, and I discuss the role of purpose in business. Monica shares her journey as a purpose led business and demonstrates how purpose guides their everyday business. We talk about the impact of purpose and how purpose influences the purchase decisions of mothers.


     


    For the show notes head to: https://www.marketingtomums.com.au/podcast/ep48-with-monica-meldrum-power-of-purpose/

    • 25 min
    47. Growth of Audio with Megan Lazovick

    47. Growth of Audio with Megan Lazovick

    In this episode Megan Lazovick shares key insights from not one but two reports – The Australian Smart Audio Report and The Spoken Word Audio Report. She identifies some significant shifts in both smart speaker and voice assistant behaviours and unpacks what implications this has for marketers and business leaders who are wanting to connect and engage with mothers and their families.


     


    For the show notes head to: https://marketingtomums.com.au/podcast/ep47-with-megan-lazovick-growth-of-audio

    • 32 min
    46. Growth of Women in Business with Tina Tower

    46. Growth of Women in Business with Tina Tower

    In this episode Tina Towers highlights the enormous opportunity for brands and business owners in catering for the growing segment of mums running million dollar micro businesses. She explains why micro businesses are so attractive to mothers and the tips to building your own million dollar micro business. Tina shares her insights on marketing to mothers gained from more than fifteen years in business.


     


    For the show notes head to: https://www.marketingtomums.com.au/podcast/ep46-with-tina-tower-growth-of-women-in-business/

    • 35 min

Customer Reviews

4.8 out of 5
29 Ratings

29 Ratings

Sonia Bestulic ,

Hugely valuable podcast!

Thank you Katrina McCarter for your golden nuggets of information and advice. Both your wealth of knowledge and that of your guests is so fantastic... Thank you!

everydayawakenings ,

Excellent resource

I have enjoyed listening to every podcast so far from Katrina. I not only find it valuable in broadening my mind and enhancing my learnings for my everyday marketing work, but I also recommend my clients who target mums to also listen to the podcast. Well done on filling a gap in the market.

davreneid ,

Love the expertise shared

Katrina shows great insights and expertise into mothers. Loving the variety of guests she has on her show. Looking forward to hearing more.

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