48 episodes

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

Marketing To Mums Katrina McCarter

    • Business
    • 4.8 • 29 Ratings

Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.

You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.

Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.

    47. Growth of Audio with Megan Lazovick

    47. Growth of Audio with Megan Lazovick

    In this episode Megan Lazovick shares key insights from not one but two reports – The Australian Smart Audio Report and The Spoken Word Audio Report. She identifies some significant shifts in both smart speaker and voice assistant behaviours and unpacks what implications this has for marketers and business leaders who are wanting to connect and engage with mothers and their families.


     


    For the show notes head to: https://marketingtomums.com.au/podcast/ep47-with-megan-lazovick-growth-of-audio

    • 32 min
    46. Growth of Women in Business with Tina Tower

    46. Growth of Women in Business with Tina Tower

    In this episode Tina Towers highlights the enormous opportunity for brands and business owners in catering for the growing segment of mums running million dollar micro businesses. She explains why micro businesses are so attractive to mothers and the tips to building your own million dollar micro business. Tina shares her insights on marketing to mothers gained from more than fifteen years in business.


     


    For the show notes head to: https://www.marketingtomums.com.au/podcast/ep46-with-tina-tower-growth-of-women-in-business/

    • 35 min
    45. Marketing to Single and Solo Mothers with Jacinta Tynan

    45. Marketing to Single and Solo Mothers with Jacinta Tynan

    In this episode Jacinta Tynan highlights the enormous opportunity for brands and business owners in catering for the growing segment of single and solo mothers. She shares her insights from interviewing more than 40 women about how they are feeling, their fears and challenges. Jacinta explains what brands and businesses are getting wrong when it comes to appealing to single and solo mums and shares key insights around what they can better.


     


    For the show notes head to: http://www.marketingtomums.com.au/podcast/ep45-marketing-to-single-and-solo-mothers-with-jacinta-tynan/

    • 29 min
    44. Health and Wellness Boom with Sam Wood

    44. Health and Wellness Boom with Sam Wood

    In this episode Sam Wood highlights the enormous growth opportunity within the Health and Wellness industry. We unpack Sam Wood’s business journey over the past 14 years as he shares his insights into the growth of the health and wellness industry and the success of memberships. Sam explains why partnerships have become critical in scaling the business in recent times and shares his top tips on attracting more mothers to your business. 


     


    For the show notes head to: https://www.marketingtomums.com.au/podcast/ep44-with-sam-wood-health-and-wellness-boom/

    • 32 min
    43. Marketing to Tech-First Parents with David Butler

    43. Marketing to Tech-First Parents with David Butler

    In this episode David Butler highlights the enormous opportunity for brands and business owners in catering for the growing segment of Tech-first parents. He explains why we are seeing so much disruption and innovation within the parenting industry and how this is only set to continue in the coming decades. David demystifies how to appeal to Tech-first parents and shares examples of businesses getting this right. He identifies the mistakes to avoid and the opportunities to be enjoyed for astute marketers.


     


    For the show notes head to: https://www.marketingtomums.com.au/podcast/ep43-with-david-butler-marketing-to-tech-first-parents/

    • 27 min
    42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings

    42. Reaching Mums with Influencer Marketing pt2 with Natalie Giddings

    In this episode Natalie Giddings highlights new opportunities with Influencer Marketing in connecting and engaging with mothers. Natalie highlights brands who are leading the way with their Influencer Marketing and shares emerging influencers which should be on every brands radar. We also discuss growth in social media channels and Natalie highlights important considerations with the recent introduction of the code of practice made by the Australian Influencer Marketing Council.


     


    For the show notes head to: https://www.marketingtomums.com.au/podcast/ep42-with-natalie-giddings-reaching-mums-with-influencer-marketing-part-2/

    • 39 min

Customer Reviews

4.8 out of 5
29 Ratings

29 Ratings

Sonia Bestulic ,

Hugely valuable podcast!

Thank you Katrina McCarter for your golden nuggets of information and advice. Both your wealth of knowledge and that of your guests is so fantastic... Thank you!

everydayawakenings ,

Excellent resource

I have enjoyed listening to every podcast so far from Katrina. I not only find it valuable in broadening my mind and enhancing my learnings for my everyday marketing work, but I also recommend my clients who target mums to also listen to the podcast. Well done on filling a gap in the market.

davreneid ,

Love the expertise shared

Katrina shows great insights and expertise into mothers. Loving the variety of guests she has on her show. Looking forward to hearing more.

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