Marketing to Mums is the world's first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
You will hear interviews leading experts from around the globe to share latest research and insights about mothers. Guests include best-selling authors, international speakers, leading researchers and brand leaders who are influencing some of the biggest brands around the world.
Marketing to Mums – the Podcast, is hosted by Katrina McCarter, a Marketing Strategist, Best-selling Author and International Speaker. Katrina is the founder & CEO of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.
52 Building Engaged Communities with Belinda Jennings
In this episode Belinda Jennings, founder of Mum Central, Mum’s Pantry and Australian Baby Bargains, shares her journey to creating a highly engaged community of 850,000 mothers. Our discussion focuses in on strategies used to build large communities of mothers and attract big brand advertisers. We deep dive into community engagement and Belinda shares her experiences and expertise to share tips and identifies what you need to avoid. In a world where marketers and business owners are often swayed by the overall community numbers Belinda highlights the importance of engagement.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep52-with-belinda-jennings-building-engaged-communities/
51. Partnerships and Collaborations with Katrina McCarter
Partnerships are the lowest cost, fastest way to grow a brand. They can be successfully used to grow your audience of mothers, build deep relationships, acquire new customers, enhance customer experience – the list goes on. In this episode I share my first discovery of the power of collaborating with two other businesses and why I use this as my key growth strategy across three businesses. I share what I see holds brands back from harnessing the power of partnerships and highlight the steps they can take to overcome these challenges and open up unlimited success.
For the show notes head to: http://www.marketingtomums.com.au/podcast/ep51-with-katrina-mccarter-partnerships-collaborations/
50. Marketing to Gen X Mums with Susie O’Brien
In this episode Susie O’Brien, Herald Sun journalist and author, shares her insights into Gen X mothers. She highlight distinguishing behaviours which set Gen X mothers apart from other generations and highlights what these women want from brands. Susie introduces us to the concept of half arsed parenting which is sought after by many Gen X mothers and tells us the secrets and benefits to taking a more half arsed approach. While touch in cheek, Susie shares rich data insights into an often overlooked and under served community of mothers.
For the show notes head to: http://www.marketingtomums.com.au/podcast/ep50-with-susie-obrien-marketing-to-gen-x-mums/
49. Power of Facebook Groups with Katrina McCarter
Social media use increases significantly when a women becomes a mother. Closed Facebook groups are growing in popularity and represent a significant opportunity for brands to build strong and lasting relationships with mothers. In this short, bite sized episode we explore just how you can collaborate with closed Facebook group administrators to grow your brand.
For the show notes head to: http://www.marketingtomums.com.au/podcast/ep49-with-katrina-mccarter-power-of-facebook-groups/
48. Power of Purpose with Monica Meldrum
In this episode Monica Meldrum, co-founder of Whole Kids, and I discuss the role of purpose in business. Monica shares her journey as a purpose led business and demonstrates how purpose guides their everyday business. We talk about the impact of purpose and how purpose influences the purchase decisions of mothers.
For the show notes head to: https://www.marketingtomums.com.au/podcast/ep48-with-monica-meldrum-power-of-purpose/
47. Growth of Audio with Megan Lazovick
In this episode Megan Lazovick shares key insights from not one but two reports – The Australian Smart Audio Report and The Spoken Word Audio Report. She identifies some significant shifts in both smart speaker and voice assistant behaviours and unpacks what implications this has for marketers and business leaders who are wanting to connect and engage with mothers and their families.
For the show notes head to: https://marketingtomums.com.au/podcast/ep47-with-megan-lazovick-growth-of-audio
Hugely valuable podcast!
Thank you Katrina McCarter for your golden nuggets of information and advice. Both your wealth of knowledge and that of your guests is so fantastic... Thank you!
I have enjoyed listening to every podcast so far from Katrina. I not only find it valuable in broadening my mind and enhancing my learnings for my everyday marketing work, but I also recommend my clients who target mums to also listen to the podcast. Well done on filling a gap in the market.
Love the expertise shared
Katrina shows great insights and expertise into mothers. Loving the variety of guests she has on her show. Looking forward to hearing more.