20 min
Mother Nature Rules Business CraigMarty.com Podcast
-
- Marketing
Episode 14
As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it.
However the accurate way to put this is that our future relies on us selling the thing that customers really want.
It’s not our customers that buy things from us, it’s more about us having the right thing that our customers want to buy and then being able to offer it to them in the:
Right way At the right price With the right conditions ...and so on. All real business owners have tried to sell something before. Maybe in a mass marketing push like a radio ad or on the internet with Google or Facebook Ads.
If you've tried to sell something but it didn't work... this episode is for you.
-
DO YOU WANT A FREE COPY OF MY BOOK ON HOW TO GET CUSTOMERS FROM FACEBOOK ADS?
OK - JUST TAP HERE NOW AND TELL ME WHERE TO SEND IT.
-
Would you like more tips on using the internet to get more customers for your business? Well then follow me on Facebook HERE.
-
EPISODE TRANSCRIPT:
The term “mother nature” gets used to describe lots of things that don’t make a whole lot of logical sense.
When you hear things like “mother nature rules” or “mother nature decides”, that’s the kind of thing I’m talking about.
‘Mother nature’ itself comes from Greek mythology. At the time and maybe still now, I don’t know…
The people believed that there was a goddess called Gaia who created herself and then created the earth and the ecosystem all around the earth. Or something like that.
Obviously I’m not a professor or student of greek mythology but it’s interesting to hear where the term came from.
Now, let me tell you why I’m talking about this…
It’s What Moves People To Do Things and To Buy Things As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it.
However the accurate way to put this is that our future relies on us selling the thing that customers really want.
It’s not our customers that buy things from us, it’s more about us having the right thing that our customers want to buy and then being able to offer it to them in the:
Right way At the right price With the right conditions ...and so on. Predictions in Marketing. Before I get into the next bit here in this post I need to say that when I talk about “ads and marketing that work”, I’m only ever talking about Ads that cost you $1 and give you back $2 (there’s a lot more to be said about that but i’ll leave that for another day).
All real business owners have tried to sell something before. Maybe in a mass marketing push like a radio ad or on the internet with Google or Facebook Ads.
Now remembering how I judge if a marketing message has worked or not (based on getting MORE than $1 when you spend $1) I know that the majority of Ads businesses put out into the world ARE NOT effective!
The business owner might feel good about it, and they might love the design or the video or the image or whatever…. But if it didn’t make them more than it costs than it didn’t work.
To think that someone can write one Ad, put it out into the world and have it be a winning Ad on the first try isn’t realistic.
I’m talking about a winning Ad. Something you can continue to run for weeks and months and maybe years and have it consistently give you $2 for every $1 it’s costing you.
You might get a couple of customers and then it might fizzle out the next day, that’s not a winning Ad.
Where Mother Nature Comes In There's a simple reason why it’s not that easy, it’s mother nature.
How can one person predict what 1,000 people will think without any prior information?
In marketing especially now in the internet age of marketing we talk about Ads in 1,000 people groups.
It makes no sense to judge anything on what 2 people think, nor 10 nor 100… 1,0
Episode 14
As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it.
However the accurate way to put this is that our future relies on us selling the thing that customers really want.
It’s not our customers that buy things from us, it’s more about us having the right thing that our customers want to buy and then being able to offer it to them in the:
Right way At the right price With the right conditions ...and so on. All real business owners have tried to sell something before. Maybe in a mass marketing push like a radio ad or on the internet with Google or Facebook Ads.
If you've tried to sell something but it didn't work... this episode is for you.
-
DO YOU WANT A FREE COPY OF MY BOOK ON HOW TO GET CUSTOMERS FROM FACEBOOK ADS?
OK - JUST TAP HERE NOW AND TELL ME WHERE TO SEND IT.
-
Would you like more tips on using the internet to get more customers for your business? Well then follow me on Facebook HERE.
-
EPISODE TRANSCRIPT:
The term “mother nature” gets used to describe lots of things that don’t make a whole lot of logical sense.
When you hear things like “mother nature rules” or “mother nature decides”, that’s the kind of thing I’m talking about.
‘Mother nature’ itself comes from Greek mythology. At the time and maybe still now, I don’t know…
The people believed that there was a goddess called Gaia who created herself and then created the earth and the ecosystem all around the earth. Or something like that.
Obviously I’m not a professor or student of greek mythology but it’s interesting to hear where the term came from.
Now, let me tell you why I’m talking about this…
It’s What Moves People To Do Things and To Buy Things As business owners, our future relies on customers buying the thing that we’re selling. That’s the way that most people would look at it.
However the accurate way to put this is that our future relies on us selling the thing that customers really want.
It’s not our customers that buy things from us, it’s more about us having the right thing that our customers want to buy and then being able to offer it to them in the:
Right way At the right price With the right conditions ...and so on. Predictions in Marketing. Before I get into the next bit here in this post I need to say that when I talk about “ads and marketing that work”, I’m only ever talking about Ads that cost you $1 and give you back $2 (there’s a lot more to be said about that but i’ll leave that for another day).
All real business owners have tried to sell something before. Maybe in a mass marketing push like a radio ad or on the internet with Google or Facebook Ads.
Now remembering how I judge if a marketing message has worked or not (based on getting MORE than $1 when you spend $1) I know that the majority of Ads businesses put out into the world ARE NOT effective!
The business owner might feel good about it, and they might love the design or the video or the image or whatever…. But if it didn’t make them more than it costs than it didn’t work.
To think that someone can write one Ad, put it out into the world and have it be a winning Ad on the first try isn’t realistic.
I’m talking about a winning Ad. Something you can continue to run for weeks and months and maybe years and have it consistently give you $2 for every $1 it’s costing you.
You might get a couple of customers and then it might fizzle out the next day, that’s not a winning Ad.
Where Mother Nature Comes In There's a simple reason why it’s not that easy, it’s mother nature.
How can one person predict what 1,000 people will think without any prior information?
In marketing especially now in the internet age of marketing we talk about Ads in 1,000 people groups.
It makes no sense to judge anything on what 2 people think, nor 10 nor 100… 1,0
20 min