33 episodes

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

Networx Podcast Networx Brisbane

    • Business
    • 5.0 • 38 Ratings

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

    Ep33: Capitalising on the Emotion Economy

    Ep33: Capitalising on the Emotion Economy

    Consumer values have changed over the pandemic. Community, connectedness, emotions, purpose - all form a much larger part of the buying decision. People will pay for great experiences, for local products, for personalisation, for sustainable practices - to contribute to a greater purpose. How should you leverage this trend for growth? And how can you tug at your audience's heartstrings to create long-term loyalty & a lifetime of value?Panel of Speakers:Erin Rigby, Senior Public Affai...

    • 56 min
    Ep32: Content Evolved

    Ep32: Content Evolved

    It's been six months since Facebook pulled the rug out from underneath brands and publishers. They put it back quickly but make no mistake, it will happen again and no platform is immune. Learn where the good brands are focusing their content efforts, how or if they changed tack during the past six months, and what's in store for their future content strategies and tactics.Panel of Speakers:Jarrod Price, Head of Brand & Product Marketing, RACQ https://www.linkedin.com/in/jarrodprice/&nbsp...

    • 1 hr 2 min
    Ep31: Customer Centricity

    Ep31: Customer Centricity

    Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers to continually build their loyalty. We know this increases customer lifetime value, satisfaction and profitability, but with limited resources, how can we reorganise our businesses to build customer centric cultures, strategies and ways of working.Panel ...

    • 59 min
    Ep30: B2B Marketing Trends your brand needs to embrace now!

    Ep30: B2B Marketing Trends your brand needs to embrace now!

    If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time. So how do we break our obsession with sales to create better brands that sell more?Panel of Speakers:Kirsty Jackson, Marketing & Community Director, Freelancing Gems LinkedIn...

    • 1 hr 15 min
    Ep29: The Hybrid Working Model

    Ep29: The Hybrid Working Model

    COVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to work from home full-time, the rulebook for connecting, motivating and leading teams has well and truly been thrown out. Or has it?Panel of Speakers:Laura Campbell, Partner, Deloitte Digital LinkedInIain Calvert, Ecommerce Consultant & Trainer, Boom - Aussie Ecommerce Training LinkedInBrett Wiskar, Chief Future Officer, Wiley and Co. Pty Ltd&nbs...

    • 1 hr 15 min
    Ep28: Innovation & Strategy for 2021

    Ep28: Innovation & Strategy for 2021

    The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID lockdown, and find out where they think things will head in the new but uncertain year ahead. Panel of Speakers:Tim Cochrane, Head of Experience & Marketing, Goodstart Early Learning LinkedIn Clare Dale, National Campaign & Strategy Manag...

    • 56 min

Customer Reviews

5.0 out of 5
38 Ratings

38 Ratings

StTeMayne ,

Relevant, engaging and easy to listen to

I’ve attended Networx in Brisbane as a marketing professional for many years. Since relocating to Melbourne though I’ve had to be content with their FB event updates.

The podcasts are educational and great way to ensure I’m getting a broad cross-section of opinions and thoughtful discussion on key topics.

Halesvandy ,

My go to!

So great to come across a podcast with such great content that is so relevant in everyday business. I’ve got great value out of it and it’s my go to while I’m in the car each day.

Lisa1978 ,

Love Networx.

These events are always top notch so it makes sense that the podcast is. Current topics. Insightful content. What more could you want.

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