37 min
Nurturing relationships: the key to sales – Bob Nordlinger The Sales Revolution
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- Business
Sales has lost its prominence and prestige over the decades, and most of that decline has evolved from marketing overtaking sales as the driving force in business. That’s according to Bob Nordlinger, CEO and Consulting Director of Superior Strategy, and one of Australia’s most experienced and respected CEO coaches.
He says this shift has led to a transactional approach to sales and the decline of customer relationships. Bob emphasises the importance of building trust and understanding customer needs in order to create lasting relationships. He also explores the concept of givers and takers in sales and the impact they have on organisational culture.
MORE INFORMATION
Bob Nordlinger https://www.linkedin.com/in/bob-nordlinger-bb94a3/
The Sales Doctor https://thesalesdr.com.au/
Mutual Mattering E-Book by Ingrid Maynard https://thesalesdr.com.au/mutual-mattering-e-book/
See omnystudio.com/listener for privacy information.
Sales has lost its prominence and prestige over the decades, and most of that decline has evolved from marketing overtaking sales as the driving force in business. That’s according to Bob Nordlinger, CEO and Consulting Director of Superior Strategy, and one of Australia’s most experienced and respected CEO coaches.
He says this shift has led to a transactional approach to sales and the decline of customer relationships. Bob emphasises the importance of building trust and understanding customer needs in order to create lasting relationships. He also explores the concept of givers and takers in sales and the impact they have on organisational culture.
MORE INFORMATION
Bob Nordlinger https://www.linkedin.com/in/bob-nordlinger-bb94a3/
The Sales Doctor https://thesalesdr.com.au/
Mutual Mattering E-Book by Ingrid Maynard https://thesalesdr.com.au/mutual-mattering-e-book/
See omnystudio.com/listener for privacy information.
37 min