49 episodes

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. 


We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode we’ll be helping you explore the best ways to create predictable B2B success in your business.


If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

Predictable B2B Success Sproutworth

    • Marketing
    • 5.0, 3 Ratings

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. 


We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode we’ll be helping you explore the best ways to create predictable B2B success in your business.


If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

    How to get your podcast out there: 5 critical tips on how to promote a podcast

    How to get your podcast out there: 5 critical tips on how to promote a podcast

    In this episode, Zachary Babcock, CEO and founder of Underdog Empowerment shares how he rocketed to prominence with his podcast right from the start. He shows us how we can get our podcast out there by focusing on a few critical elements. Insights he shares include:


    The problem with teaching that most businesses encounterHow Zachary dramatically scaled his podcast The four metrics that matter when creating a podcastHow to get big name industry experts on to your podcastHow to get podcast reviewsThe role personal branding has had in Zachary's business growthThe key element to personal branding that drives business growthHow to make the most out of other peoples audiencesHow to keep on top of a growing network of connectionsHow podcasting has helped Zachary launch products and servicesThe best ways to promote your podcast to scale audience growth

    • 50 min
    How to write a powerful brand story that boosts referrals

    How to write a powerful brand story that boosts referrals

    In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals. Some insights he shares include:


    How companies get employee engagement wrongIs employee advocacy a subset of internal marketingWho needs a personal brand story and whyHow to write a brand storyThe biggest mistake people get wrong with crafting a brand story by using the hero's journey formulaHow to write a brand story and repurpose itHow can you factor your brand evolution into writing your brand storyHow to get customers to tell a version of your brand storyAre brand stories driven by personalityIs their truth to the saying that customers must buy into the story not just the productExamples of companies sharing great brand storiesHow to help a company, discover and create their brand story assuming that they've already got their mission and visionHow to persuade customers and vendors to be interviewed and gain their perspectivesWhat could businesses do to create a quick win and prove to their leadership that is worth investing inWhy brand story resonance is importantHow to reiterate and reinforce the brand story at various touch points

    • 43 min
    8 powerful cohesive branding elements to boost business growth: How to resolve differences in branding experience vs customer experience

    8 powerful cohesive branding elements to boost business growth: How to resolve differences in branding experience vs customer experience

    In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include:


    Why most business don’t understand the branding experience vs customer experienceWhy branding is so important even for startupsWhat a branding experience encompassesHow to measure the impact that branding experience has on other parts of their businessHow Ian defines cohesive brandingWhen businesses realise that there is break in the cohesive branding experience and user experience How to best resolve the differences between branding experience and user experienceHow to find quick wins in the process of resolving the differences between branding experience and user experienceHow best to resolve account based marketing differences in the brand experience and user experienceThe place for offline experiences in conjunction with online experiences8 powerful areas you need to look at for a cohesive branding strategyWhy branding and user experience is more important in nurturing and retaining customersThe one area that businesses producing physical products miss in resolving the differences between branding experience and user experienceand much more

    • 1 hr 9 min
    How to use motivational maps to improve employee motivation

    How to use motivational maps to improve employee motivation

    In this episode, Mark Terrell, an experienced coach and entrepreneur shares how we can use motivational maps to motivate employees. He also shares how to make leaders and communication amongst teams more effective. Insights he shares include:


    How would you define a reluctant leaderHow would you define motivational mapsHow would a business use motivational maps to achieve predictable B2B successCan employee motivation and people development be seen as indicators of business growthHow can motivational maps can help those who have been thrust into leadership but not really equipped for their new roleWhat are the nine motivators that you could find in your team/organizationHow you can use the 9 motivations to motivate your employeesHow teams can use it to give feedback as to what motivations they see in youHow to identify motivational gaps in the organizationHow motivational maps be used to impact customer experience and customer service qualityThe mistake that most businesses make in implmenting motivational maps. and much more

    • 45 min
    How to create a chatbot marketing strategy that boost sales

    How to create a chatbot marketing strategy that boost sales

    In this episode, Virginia Nussey, the director of marketing at Mobile Monkey a Facebook messenger marketing solutions provider partner, shares tips on creating a chatbot marketing strategy that can powerfully boost sales. Insights she shares include:


    What is a messenger chat botAre chatbots a good fit for any business?Are chatbots an enabler for on demand content?How to build a chatbot marketing strategy to drive conversionsThe psychological triggers we need to include in chat bot conversationsHow to approach chatbot designWhat some companies do better with their chatbot marketing strategy than othersMobile Monkey’s north star metricThe factor that contributes to Mobile Monkeys predictable successand much much more

    • 32 min
    How to use influencer video marketing to boost business growth

    How to use influencer video marketing to boost business growth

    In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include:


    What has fueled wave.video’s growth in the past few yearsWhy startups and established companies should use influencer video marketing in their growth strategyWhy influencer video marketing is perfect for brand growthWhat holds people back form using influencer video marketingHow to incorporate agility in your influencer video marketing strategyThe essentials to a well develop influencer video marketing strategyThe best ways to bring a potential influencer onboard and develop a campaignCan influencer video marketing disrupt a marketplaceShould influencer video marketing and content be created for all parts of a marketing funnel?What we need to add to videos we create to tap into the audience’s interest and emotionsCan influencer video marketing make a difference to retention ratesThe pitfalls that companies should avoid as they develop influencer marketing campaignsInfluencer marketing trends to look out forand much more

    • 47 min

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