307 episodes

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations.


Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. 


We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations.


If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com

Predictable B2B Success Sproutworth

    • Business
    • 5.0 • 4 Ratings

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations.


Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. 


We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations.


If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com

    Managing culture: How to lead culture change to fuel growth

    Managing culture: How to lead culture change to fuel growth

    Kim Troy is the Founder and CEO of Civilis Consulting, a business advisory firm providing strategic sales, marketing, operations and HR guidance to fast-growth businesses.


    Civilis’ seasoned consultants work alongside CEOs, entrepreneurs, and leadership teams to strategize and implement organization-wide transformations, and have deep expertise in advising companies with remote or geographically dispersed business units.


    Prior to Civilis, Kim founded Kimberly Troy Consulting, an organizational development consultancy. The firms’ notable engagements include working with field-based wildlife conservation organizations – primarily in southern Africa – to improve the utilization of financial and human resources. She has also held executive-level positions in Human Resources, Operations, and Sales for some of the world’s largest corporations, including L Brands.


    In this episode, she shares how best to deal with managing culture and how we can lead culture change to fuel growth. Insights she shares include:


    Why managing culture mattersHow to manage culture and the employee's work experienceHow to shape your work culture How best to go about managing culture and engagementSteps for managing culture changeHow to quantitatively measure your current cultural valuesHow to intentionally align culture, strategy, and structure in an organizationand much much more...

    • 48 min
    How to reduce sales friction and cycle length to easily drive growth

    How to reduce sales friction and cycle length to easily drive growth

    Aleks Gollu is the co-founder and CEO of 11Sight. Aleks is a serial entrepreneur and CEO with a successful track record of building innovative solutions from idea to exit and has been granted 8 patents.


    Aleks started his career at Oracle and Sapient. However, being in the San Francisco Bay Area in California, he rapidly realized his passion for entrepreneurship and co-founded his first startup, O’TelNet, a pioneer of SMS-based cell phone applications that was acquired by a competitor. 


    Subsequently, Aleks co-founded PINC, a supply chain technology company helping the largest shippers in the world move inventory as efficiently and cost-effectively as possible using IoT technologies. In 2020, PINC was acquired by the leading private equity firm Accel KKR.


    More recently, based on his frustrations managing revenue generation as CEO of a SaaS company, Gollu saw an opportunity to eliminate friction from sales cycles, offer customers a more personalized digital experience, and accelerate revenue generation, and co-founded 11Sight.


    In this episode, he shares how we can reduce sales friction and the sales cycle length to easily drive growth.

    • 38 min
    How to make objection handling simple with a proven framework to drive growth

    How to make objection handling simple with a proven framework to drive growth

    Jeremy Miner is the Chairman of 7th Level, a Global Sales Training company (with its headquarters in Sydney, Australia, and Scottsdale, Arizona) that was ranked #1,232 of the fastest-growing companies in the United States by INC magazine’s list of the top 5000 companies in 2021. It is also the fastest-growing sales training company in the U.S. 


    “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.”


    For Jeremy Miner, the embodiment of this philosophy has made him one of the wealthiest sales professionals on the planet.


    During his 17-year sales career, he was recognized by the Direct selling association as the #45th highest earning producer out of more than 100 million salespeople, selling anything worldwide - Jeremy's earnings as a commission-only salesperson were in the multiple 7-figures, every year.. averaging $2.4 million in commissions each year over 12 years. 


    Jeremy is the host of the podcast, Closers are Losers, and is the author of a new book, "The New Model of Selling Selling to an Unsellable Generation" - co-authored by Jerry Acuff - CEO of Delta Point.


    In this episode, he shares how we can make objection handling simple with a proven framework to drive growth. Insights he shares include:


    How to make objection handling simple with a proven frameworkWhat is Neuro-Emotional Persuasion Questioning (NEPQ)How is NEPQ different compared to traditional sales techniquesHow did you come to put together this form of questioningHow does this form of questioning work to help with objection handlingHow does tonality affect our sales approachWhy Jeremy believes we should prevent objections as opposed to overcoming themHow to ensure that we are removing friction from every stage/step of the processWhy we shouldn't chase clients but rather give them resultsand much much more ...

    • 43 min
    How team alignment can drive growth and enable you to compete effectively

    How team alignment can drive growth and enable you to compete effectively

    James Malley is the CEO and cofounder at Paccurate. Early on he went to theater school and worked as a bellboy before he fell in love with tech. Working in the logistics tech space since 2009, he has helped create a variety of enterprise shipping technology. He spearheaded the design of an award-winning multi-carrier TMS.


    Since 2015, he’s been evangelizing the use of AI to achieve cost-efficient and environmentally sustainable packing.


    In this episode, he shares how we can build team alignment to drive growth and enable your team to compete with the big players in the market. Insights he shares include:


    Why mission is more important than the productWhat does team alignment look likeHow Paccurate came to beHow the Paccurate helps shippersHow to raise funding for a niche problem that most people ignoreSustainability and the shift that taking place in the marketplaceThe perspective of the C-suite around sustainability and what that looks likeHow to build team alignment to build a culture that beats out the competitionHow to build team alignment around your missionHow to get customers to speak on your behalfand much much more ...

    • 28 min
    How to build a simple messaging strategy and playbook that fuels growth

    How to build a simple messaging strategy and playbook that fuels growth

    Tim Fitzpatrick is an entrepreneur/business owner and is the founder of Rialto Marketing. He has over 20 years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years. Their company grew an average of 60% a year before being acquired in 2005.


    He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. They do this by creating and implementing a plan to communicate the right message to the right people.


    In this episode, he shares how we can build a simple messaging strategy and playbook that fuels growth. Insights he shares include:


    How to navigate information overload in marketingHow to determine what your message going to be to gain the attention in the interest of your desired marketThe role of a messaging playbookHow to create your marketing plan and get the message in front of your target audienceHow to build an effective messaging strategyEssential elements of a messaging strategy with examplesWhat metrics to have in place around your messaging strategy or is there a better way to ensure you get the traction you are looking forHow to build consistency in the marketing process and where business plans fit inHow to get customers involved in your messaging strategyand much much more ...

    • 39 min
    Customer feedback management: How to drive growth with the right insights

    Customer feedback management: How to drive growth with the right insights

    Matthew Selbie is the founder and President of Opiniator a platform that captures customer feedback at the point of an experience via ratings, comments, and feedback, and then empowers companies to act on it instantaneously.


    Matthew has 20 years of international experience in the energy, retail, and software businesses


    He has managed products and services internationally and domestically (US and Europe), as a strategic marketing expert with a proven ability to grow revenues and brand equity in B2C and B2B, start-up, and mature businesses.


    Matthew has extensive operational experience in Europe, Latin America, Asia Pacific, and the USA, together with staff experience directing strategic brand development at a global level.


    In this episode, he shares how we can use customer feedback management to drive growth with the right insights. Insights he shares include:


    Why does acquiring customers require more of a spend than retaining customersHow to not just engage in customer feedback management but use the data as wellHow to get in front of customers to get feedback in a way that makes sense to themHow to effectively store and categorize data for actionable implementationWhat to do in situations where some tools and techniques don't do very much to move the needleCan businesses have a wrong focus on the wrong customer feedback strategiesHow customer feedback management can boost marketing and sales efficiency How to gain insights from customers who are not happy with the experiences you provide themand much much more...

    • 53 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Robert Elliott ,

Sales Process Mapping 8 JUne

I had alot of fun being interviewed on this show, Vinay is a very good host that makes you feel relaxed and is not afreaid to ask you the difficult question. We need more shows like this for small business to tap into.

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