100 episodes

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

PSM: Professional Services Marketing PSM Show

    • Business
    • 4.7 • 6 Ratings

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

    Episode 274 - Marketing and Finance: The Dream Team

    Episode 274 - Marketing and Finance: The Dream Team

    Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, developing empathy, mutual understanding, and fostering seamless collaboration between marketing and finance teams. Laurie and Maury address common challenges and offer strategies for overcoming them. Their combined experience provides valuable lessons for any professional aiming to strengthen team dynamics. Tune in for actionable tips to build your internal partnerships and achieve outstanding results.
     
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 40 min
    Episode 273 - Mastering Your Company's Conference Presence

    Episode 273 - Mastering Your Company's Conference Presence

    In this follow-up episode, Frank and Deirdre dive deeper into how companies can effectively plan and execute their presence at conferences. Learn how to set SMART goals, craft a compelling message, and equip your team with effective conversation topics. Frank and Deirdre also discuss creating a staffing plan that balances attending sessions with manning the booth. This episode highlights important aspects such as ROI, achieving your overall conference goals, and more. Tune in for actionable advice that will elevate your conference strategy and drive impactful results.
     
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 30 min
    Episode 272 - Optimizing Your Professional Conference Experience

    Episode 272 - Optimizing Your Professional Conference Experience

    Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote session. Whether you're new to conferences or a seasoned pro, this episode is filled with valuable tips to enhance your participation and takeaway.
     
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 36 min
    Episode 271 - Leader Advocate

    Episode 271 - Leader Advocate

    Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team. Deirdre, Kate, and Chad talk about what makes a leader advocate and how to build an intentional, positive marketing/BD/leadership culture.
     
    Coffman Engineers is a multidiscipline engineering consulting firm with almost 800 team members in 21 offices across the United States. Chad is also an active volunteer with several community organizations and serves on the University of Idaho Civil and Environmental Engineering Advisory Board.
     
    Resources:
    Chad Heimbigner - LinkedIn - https://www.linkedin.com/in/chad-heimbigner-96b76131/ 
    Coffman Engineers - www.coffman.com 
    Gonzaga University, Women Lead Conferences - https://www.gonzaga.edu/school-of-leadership-studies/leadership-training-and-development/women-in-leadership/conferences-and-events 
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 37 min
    Episode 270 - Advice to My Younger Self

    Episode 270 - Advice to My Younger Self

    Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow!
    Resources:
    Burnout: The Secret to Unlocking the Stress Cycle, by Emily and Amelia Nagoski (available on Amazon.) 
    First, Break All the Rules: What the World's Greatest Managers Do Differently, by Marcus Buckingham (available on Amazon)
    Citizenship in a Republic (The Man in the Arena), by Theodore Roosevelt
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 26 min
    Episode 269 - Enter, Stage Right

    Episode 269 - Enter, Stage Right

    Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage right.
    Kayla has a background in theater and worked in corporate marketing, giving her an appreciation of both the art and analytics behind effective marketing strategies. Energetic and inquisitive, she challenges herself to continually learn and improve in work and life, whether through asking powerful questions or experiencing different cultures. With her unique mix of skills and perspectives, Kayla gives AEC firms the tools to expand their influence and grow their revenue. From helping firms grow and diversify their market share to delivering engaging training sessions, she applies a combination of optimism and objectivity that creates connection and drives results.
     Kate is a theater nerd who learned about AEC marketing when a board member of the arts council where she worked suggested she talk to his marketing director. She quickly realized her linear thinking, strategic analysis, writing, and logistics management were a killer combination for helping to win work. She spent 20 years honing her craft. Now she helps companies strengthen their marketing and BD teams, culture, and employee engagement with the same combination of talents and a (slightly less) deadline-driven rigor.
     Kayla McCause, MS, CPSM - Dragonfly AEC, https://www.linkedin.com/in/kaylamccause/  
    Kate Robinette, CPSM - GO Strategies, https://www.linkedin.com/in/karobinettecpsm/ 
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 47 min

Customer Reviews

4.7 out of 5
6 Ratings

6 Ratings

Sarah Smith27 ,

Matthew

An interesting podcast that is very practical. These guys really seem to know their stuff and some of their ideas will be useful in our business.

FionaHood ,

Fantastic

Fantastic podcast with up-to-date marketing news and information for professional service firms in Australia. Really enjoyed listening to it.

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