85 episodes

The Real Estate Experiment is a podcast that bridges the gap between entrepreneurship & Multifamily real estate investing. In the lab you will learn applicable lessons and insights from business owners and multifamily real estate investors who’ve accumulated & managed more than a billion $ in assets. We focus on systems, processes and personal development to be an effective business owner and operator. In the lab, we address real applicable blueprints that any business can benefit from and if yours happens to be in real estate than you’ll certainly get the best of both worlds! Let’s Build 🧱

Real Estate Experiment Ruben Kanya

    • Business

The Real Estate Experiment is a podcast that bridges the gap between entrepreneurship & Multifamily real estate investing. In the lab you will learn applicable lessons and insights from business owners and multifamily real estate investors who’ve accumulated & managed more than a billion $ in assets. We focus on systems, processes and personal development to be an effective business owner and operator. In the lab, we address real applicable blueprints that any business can benefit from and if yours happens to be in real estate than you’ll certainly get the best of both worlds! Let’s Build 🧱

    Alexis Ruffin - From Rehabbing Properties to Airbnb Investing

    Alexis Ruffin - From Rehabbing Properties to Airbnb Investing

    GUEST BIO

    Alexis Ruffin is the founder of Sheffield Executive Housing, a short term rentals company. Before becoming an investor, she has had multiple experience working in the corporate world as a project manager. It was after a recession that she decided to start investing into real estate and luckily she’s been doing real estate successfully for just over a decade now.

    Alexis started her journey in real estate rehabbing old properties and keeping them as rentals. She still does this today while she’s also created her own niche with investing in some rentals strictly for Airbnb or what she calls as “short long term stays”.

    Today, Alexis steps into the lab to share her journey in this field as a practitioner, she will be sharing important lessons through her experiences in the short term rental space.



    FOUNDATION

    01:35  Background of the guest - Alexis Ruffin

    04:39  Why choosing AirBnb

    08:08  How important is AirBnb for longer business travel

    09:38  Experiment phase transition

    14:23  How was the first guest of the experience

    15:36  Guest reasons for staying matters

    20:07  Saying “No” to the guest

    22:19  Coming up with the right price

    25:10  Properties good for Airbnb business

    27:41  Dealing the mortgage

    30:27  Expenses for the maintenance of the property



    KEEPING IT REAL

    31:42  Best Advice - make sure you cater your core client

    33:12  Managing the business/properties

    35:52  End goal - having a brand name



    ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW:

    37:16  Best Habit - checking the business status

    38:18  Favorite book - Limitless and High Performance by Brendon Burchard

    39:22  Class A or Class C - Class B

    40:00  Cash flow or Equity - Cash flow

    40:08  Self managed or Outsource - Outsource

    40:16  One super power - kindness

    40:31  Describe a successful investor - Driven



    BOOKS MENTIONED IN THIS SHOW

    High Performance by Brendon Burchard



    NOTABLE QUOTES (KEY LESSONS):

    “With Airbnb, you have no idea who the individual is, you can only go for what they typed, so you just have to use the correct questions to figure out what their interest is”



    CONNECTING WITH THE GUEST
    Website: www.exechouse.org

    Facebook | Instagram | LinkedIn


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    • 44 min
    Ola Dantis - Multifamily Syndicator: Scaling From a Duplex to Multifamily Apartments

    Ola Dantis - Multifamily Syndicator: Scaling From a Duplex to Multifamily Apartments

    GUEST BIO

    Ola Dantis is a serial entrepreneur and CEO/founder of Dwellynn company, a multifamily investment firm that helps others get started in real estate investing. He also hosts one of the top real estate investing podcasts, The Dwellynn Show, that has a main goal on helping people attain financial freedom through real estate investing.

    Join us today as he steps into the lab and shares some values to the community and how he teaches working professionals like himself on how to invest in real estate and the right way to build systems, habits and beliefs that will help in the long run  for success in business and real estate.



    FOUNDATION

    01:17  Background of the guest - Ola Dantis

    05:55  How Ola went into multifamily investing

    07:15  Tenants paying the mortgage

    09:35  How do you play the game

    10:57  Things to help grow the business



    KEEPING IT REAL

    12:51  Why is vertical integration important

    14:56  Doing things the right way

    18:05  Raising capital

    20:52  Getting yourself a mentor

    26:42  Best advice from the mentor

    28:54  Having a job and a side hustle business



    ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW:

    33:55  Favorite book - Meditations by Marcus Aurelius

    34:38  Best Habit - meditation and running

    35:19  Best tool - Notion

    35:52  One 300 unit apartment vs 3 apartments of a 100 units - One 300 unit apartment

    36:12  Class A or Class C - Class A

    36:31  Cash flow or Equity - Cash flow

    36:55  Self managed or Outsource - self managed

    37:08  One super power - to infuse love into 7 billion people



    INSIDER SECRETS

    1:15:07  Thoughts on what is currently happening



    BOOKS MENTIONED IN THIS SHOW

    The Infinity Game by Simon Sinek

    Meditations by Marcus Aurelius



    NOTABLE QUOTES (KEY LESSONS):

    “Success could be a phone call, so as you’re living your life, going through life, pay attention.”

    “Your brain is telling you ‘you can do this, I can do this by myself’..you cannot! Nobody can!”

    “Equity is vanity, cash flow is sanity”



    CONNECTING WITH THE GUEST
    Website: www.dwellynn.com

    Podcast

    Facebook | Instagram | YouTube | LinkedIn


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    • 43 min
    Chris Grenzig - From Soccer Coach to Asset Manager : Acquired 2600+ Units Worth $155 Million

    Chris Grenzig - From Soccer Coach to Asset Manager : Acquired 2600+ Units Worth $155 Million

    GUEST BIO

    Chris Grenzig is an asset manager of Toro Real Estate Partners. Before he was involved in real estate, he took a job as a soccer coach after he earned his bachelor degree in business management. When he realized that he missed New York, he went back and after realizing that coaching was not the best fit for him anymore so he went on and took another job as a cold caller in a stock brokerage company. He quickly realized that being in the stock brokerage game didn’t bring much fulfillment. He also quickly realized that the products he was selling - he wouldn't sell to a family member. Unlike the investments that he does in multifamily today.

    Join us today as he shares value with the community and describes his transition dating back to trying to flip homes back home to coaching soccer, to working on wall street to finally making it to fulfilling the position as the asset manager that he is today.

    FOUNDATION

    02:10  Background of the guest - Chris Grenzig

    12:14  Finding somebody who’s already doing it, and doing it successfully

    17:58  Difference between learning theoretically from boots on the ground

    21:12  Transitioning from 8 units to bigger units - Cap Rate

    25:02  What makes something a good asset

    28:19  Discount factors

    32:31  What is an asset manager

    37:10  Different roles of an asset manager

    39:50  Relationships between GP, asset manager and syndicator when raising capital

    45:47  Experiencing different things in a company

    49:40  Exit strategy for business plan

    KEEPING IT REAL

    57:45  Biggest misconception that most people have

    1:01:37 Worst advice received

    ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW:

    1:06:44  Favorite thing to do - Underwriting a new deal

    1:07:21  Best Habit - writing things down as reminder

    1:07:45  Best tool - monday.com

    1:08:17  Favorite influencer - Garyvee

    1:08:50  One 300 unit apartment vs 3 apartments of a 100 units - 3 apartments 100 units

    1:10:39  Class A or Class C - Class C

    1:10:59  Self managed or Outsource - self managed

    1:12:05  One super power - to know the future

    1:14:24  Describe a successful investor - persistent

    NOTABLE QUOTES (KEY LESSONS):

    “If you’re somebody that’s doing it at least moderately well, it's better than not knowing what we’re doing at all.”

    “Make the mistake, learn why it’s a mistake, and then do your best not to replicate them again.”

    “ What we are really dealing with is basic Math, adding, subtracting, dividing and multiplying, but it's about getting the right information and plugging the information into areas that make sense.”

    “Real Estate in general is a long game, it’s a game that also takes money”

    CONNECTING WITH THE GUEST
    Website: www.tororep.com

    Podcast: www.thereiexp.com/podcast

    Facebook | Instagram | YouTube | LinkedIn


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    • 1 hr 25 min
    Tony Whatley - Side Hustle Millionaire: Multimillion Dollar Business Built with a Career

    Tony Whatley - Side Hustle Millionaire: Multimillion Dollar Business Built with a Career

    GUEST BIO

    Tony Whatley steps into the lab as a true practitioner. He not only took a passion for his (cars) and turned it into a multi-million dollar business but he did all this all while having a full time corporate career in the oil/gas industry.

    He is best known as Co-Founder of LS1Tech, an online automotive community which grew into the largest of its kind, with over 300,000 registered members. This business sold for millions in only five years after starting. Amazingly; it was just his part-time business!

    He also wrote a book called the “Side Hustle Millionaire” which is what led him into being featured in the lab today. In the book he talks about mindsets, strategies and necessary steps that helped him create a side hustle business that allowed him to earn more in less amount of time. Money, Mindset, Marketing and Branding are major key takeaways from the book that Ruben & Tony dive into further in this episode.



    FOUNDATION

    01:42  Background of the guest - Tony Whatley

    08:22  What does it take to become an entrepreneur?

    12:04  Overcoming your weaknesses

    15:30  How should tackle a problem as an entrepreneur

    21:02  Getting to the end goal



    KEEPING IT REAL

    27:10  Solving a problem

    31:47  Thoughts about niches

    35:06  Incorporating brand in the business

    41:25  Doing Due Diligence

    47:28  Staircase business

    58:34  Starting your Side Hustles at home

    1:03:39  Having side business while still working in a company

    1:07:48  Right time to pivot



    ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW:

    1:12:20  Favorite book - How to win friends and Influence people by Dale Carnegie

    1:13:04  Best Habit - Consistency

    1:14:14  One super power as a business owner - verbal communication skills



    BOOKS MENTIONED IN THIS SHOW

    How to win friends and Influence people by Dale Carnegie



    NOTABLE QUOTES (KEY LESSONS):

    “You don’t really learn anything when you never fail.”

    “Opportunity comes around because your brain is turned on to some kind of a challenge that you’re trying to solve.”

    “You better have time if you don’t have money.”

    “As soon as you say no, the world tells you no.”



    CONNECTING WITH THE GUEST
    Website: www.365driven.com

    Facebook | Instagram | YouTube | LinkedIn


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    • 1 hr 24 min
    Phil M Jones - Exactly What to Say: Influence and Impact in Speaking

    Phil M Jones - Exactly What to Say: Influence and Impact in Speaking

    GUEST BIO

    Phil M. Jones is a serial entrepreneur, big time business growth expert and known as the best selling author of Exactly What to Say, Exactly How to Sell, and Exactly Where to Start. His first business, car washing business started when he was at the age of 14 and received the award as “British Excellence in Sales and Marketing”.

    His early career went on and on and after years of being one of the most in-demand young sales leaders in the UK, he decided to dedicate his future in helping other people to succeed by taking everything he had learned and created a one-day workshop and trained over 2,500 people all about leadership, sales and business growth.

    Phil’s unique wisdom of using certain word choices in teaching his audiences on exactly what to say to impact other people and drive outcomes, made him one of the most practical and in-demand business speakers in the industry.

    As Phil steps into the lab today, grab your notepad & pen for some significant lessons on exactly what you should be saying to have a major IMPACT & INFLUENCE outside of the lab.



    FOUNDATION

    02:15  What gets Phil M Jones up in the morning?

    05:29  Know more about Phil M Jones

    06:31  How to have a constructive conversation

    11:55  What you should be asking

    15:26  How to start implementing Phil M Jones theories

    18:49  How often Phil experience someone reaching out to him using his magic words

    20:44  Be conversational in all mediums



    KEEPING IT REAL

    22:52  Favorite conversational line

    25:11  Turning “Maybe” into “Yes”

    29:47  Knowing your worth



    ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW:

    33:20  Favorite book - How to win friends and Influence people by Dale Carnegie

    33:29  Best Habit - Genuinely see things in somebody else’s point of view before making      my mind

    33:44  Best tool - iPhone | built in telephone application

    34:27  One super power as a business owner - the ability to be able to see the future



    BOOKS MENTIONED IN THIS SHOW

    How to win friends and Influence people by Dale Carnegie



    NOTABLE QUOTES (KEY LESSONS):

    “Content without context is noise”



    CONNECTING WITH THE GUEST
    Website: https://www.philmjones.com/

    Instagram | Facebook | YouTube | LinkedIn


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    • 39 min
    Brett Swarts - $85 Million + in Commercial Transactions: Capital Gains Tax Deferred Sales Trust Strategy

    Brett Swarts - $85 Million + in Commercial Transactions: Capital Gains Tax Deferred Sales Trust Strategy

    GUEST BIO

    Brett Swarts is the CEO of Capital Gains Tax Solutions. He has helped and provided numerous investors with the Deferred Sales Trust. It is a tool to help investors solve capital gains tax deferral limitations.

    Brett has encountered numerous experiences which includes Deferred Sales Trust, Delaware Statute Trust, 1031 exchanges while executing more than $85 million in commercial real estate brokerage transactions. As an active commercial real estate broker and investor, he holds series 22 and 63 licenses and also has experience in Multifamily, Senior Housing, Retail, Medical Office and Mixed-Use properties. He is an associate at the largest Commercial Real Estate Brokerage firm in the country and became knowledgeable in his field through hands-on training from the best in the business. Brett is known as the one of the most well-rounded capital gains tax deferral experts and informative speakers and he is passionate in educating his community about how to divest from a business or real estate and gain freedom from feeling hostage to the well known 1031 exchange and then invest back into and back out of real estate at any time.

    Brett steps into the lab and provides some valuable lessons to the community as the subject matter expert in this field.

    THE REAL ESTATE FOUNDATION

    02:29  Guest Background - Who is Brett Swarts?

    06:07  Restriction for the 1031 exchange

    11:32  When to seek for an advice regarding DST

    14:22  What is DST?

    17:51  Working with your business and at the same time with clients

    KEEPING IT REAL

    21:04  How monetization works in this kind of business

    25:58  Biggest misconception regarding protecting capital gains

    30:11  Can this be applied to those who are raising capital and has limited partners involved?

    31:13 What is a Seamless Partnership Operation?

    ANSWERS TO THE RAPID FIRE QUESTIONS IN THE SHOW:

    34:50  Favorite book - The Seasons of Life by Jim Rohn

    36:06  Best Habit - The Miracle Morning | Exercise | Reading the Bible | Meditate

    37:23  Best tool - Asana and Loom

    38:34  One 300 hundred unit vs three 100 units - three 100 units

    39:32  Commercial or Retail Asset

    40:45  Cash Flow or Equity - Cash Flow

    41:15  Self Managed or Outsource - Outsource

    42:15  One super power in real estate - the ability to encourage and lead others

    42:54  Describe a successful investor - Resolved

    INSIDER SECRETS

    44:14 Thoughts of what we are currently facing right now

    BOOKS MENTIONED IN THIS SHOW

    Rich Dad Poor Dad by Robert Kiyosaki

    The Miracle Morning by Hal Elrod

    The Seasons of Life by Jim Rohn

    NOTABLE QUOTES (KEY LESSONS):

    “It’s hiring the who and not being the how”

    “Prepare yourself as much as you can, count your blessings where you can, and try to get on anyway you can socialize and connect with people online”

    CONNECTING WITH THE GUEST
    Website capitalgaintaxsolution.com

    YouTube | LinkedIn | Facebook | Instagram


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    • 53 min

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