36 min
Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team Growth Colony: Australia's B2B Growth Podcast
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- Marketing
In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.
Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.
Read the show notes: https://xgrowth.com.au/blogs/sell-abm-sales/
Join the Slack channel: https://growthcolony.org/slack
In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.
Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.
Read the show notes: https://xgrowth.com.au/blogs/sell-abm-sales/
Join the Slack channel: https://growthcolony.org/slack
36 min