9 min
S1E6: Music Streaming's Clash for Teen Market Share Sense on the Dollar
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- Business
In this episode, Host Josh Kindler dives into a new sub-series of Sense on the Dollar, examining the teen-oriented marketing strategies of two rival companies. Here, he discusses Spotify and Apple Music, and the tactics each use to bring teens to their service. Finally, he draws a conclusion based on their marketing campaigns on which is doing a better job appealing to teenage and millennial customers.
In this episode, Host Josh Kindler dives into a new sub-series of Sense on the Dollar, examining the teen-oriented marketing strategies of two rival companies. Here, he discusses Spotify and Apple Music, and the tactics each use to bring teens to their service. Finally, he draws a conclusion based on their marketing campaigns on which is doing a better job appealing to teenage and millennial customers.
9 min