19 min
S2: E6 | Ben Sullivan - Managing Director of AdClarity & Head of Automotive Services at Potentiate : Understanding how online advertising works Platform One
-
- Marketing
Ben Sullivan, is Managing Director of AdClarity & Head of Automotive Services at Potentiate. After managing Automotive Customer Insights & Customer Experience programs for over 10 years with Potentiate, Ben has taken on an additional role, heading a new company in the Potentiate portfolio, AdClarity. In keeping with Potentiate’s data intelligence experience, AdClarity surfaces and provides insights into the vast and complex world of Digital Advertising. AdClarity provides a leading edge Digital Advertising Competitive Intelligence platform to understand what, when, how, how often and where your competitors are advertising online. For Advertisers, Media Agencies, Researchers, and Publishers, AdClarity provides unique insight into the impact of marketing – the ‘causes’ of changes in brand perceptions, website traffic, enquiry and sales.
Ben Sullivan, is Managing Director of AdClarity & Head of Automotive Services at Potentiate. After managing Automotive Customer Insights & Customer Experience programs for over 10 years with Potentiate, Ben has taken on an additional role, heading a new company in the Potentiate portfolio, AdClarity. In keeping with Potentiate’s data intelligence experience, AdClarity surfaces and provides insights into the vast and complex world of Digital Advertising. AdClarity provides a leading edge Digital Advertising Competitive Intelligence platform to understand what, when, how, how often and where your competitors are advertising online. For Advertisers, Media Agencies, Researchers, and Publishers, AdClarity provides unique insight into the impact of marketing – the ‘causes’ of changes in brand perceptions, website traffic, enquiry and sales.
19 min