Platform One

Potentiate
  • 5.0 (4)
  • MARKETING

Software and services that make it easier than ever to get a handle on human experience. With one place to collect, one place to understand, one place to design and one place to action improvements, you have everything you need without being overwhelmed.

  1. S2: E7 | Alicia Lykos - Founder and CEO of Red Wolf Group : What employers (and employees) can do about the "The Great Resignation"

    09/11/2021

    S2: E7 | Alicia Lykos - Founder and CEO of Red Wolf Group : What employers (and employees) can do about the "The Great Resignation"

    Alicia Lykos is the founder and CEO of Red Wolf Group, a maverick in the industry, challenging the traditional approach to HR and people strategy. With her natural ability to combine science and data with a deep understanding of human behaviours, she's passionate about empowering workplaces to inspire, ignite and nurture leaders at all levels and create high performing teams using science. Alicia is a trusted adviser to many CEOs around the country. Prior to starting her own business, she was the HR Director for multiple software companies and remains deeply connected to the IT and professional services industry. In 2019, The Predictive Index recognised Alicia as one of the fastest growing Talent Optimisation practitioners in the world.

    19 min
  2. S2: E6 | Ben Sullivan - Managing Director of AdClarity & Head of Automotive Services at Potentiate : Understanding how online advertising works

    26/10/2021

    S2: E6 | Ben Sullivan - Managing Director of AdClarity & Head of Automotive Services at Potentiate : Understanding how online advertising works

    Ben Sullivan, is Managing Director of AdClarity & Head of Automotive Services at Potentiate. After managing Automotive Customer Insights & Customer Experience programs for over 10 years with Potentiate, Ben has taken on an additional role, heading a new company in the Potentiate portfolio, AdClarity. In keeping with Potentiate's data intelligence experience, AdClarity surfaces and provides insights into the vast and complex world of Digital Advertising. AdClarity provides a leading edge Digital Advertising Competitive Intelligence platform to understand what, when, how, how often and where your competitors are advertising online. For Advertisers, Media Agencies, Researchers, and Publishers, AdClarity provides unique insight into the impact of marketing – the 'causes' of changes in brand perceptions, website traffic, enquiry and sales.

    20 min

  3. 18/10/2021

    S2: E6 | Adam Peden - Director, Customer Development AU/NZ, Ingram : How to build trust in a B2B relationship

    Adam is responsible for driving consistent growth across Australia and New Zealand for Ingram Micro Commerce and Lifecycle Services division of Ingram Micro. Adam is an experienced senior manager holding leadership and management roles in sales and operations representing some of New Zealand's largest retail and telecommunications brands. Adam has a proven track record in change leadership, process improvement and setting strategic direction to achieve positive outcomes for both customers, staff and shareholders.

    13 min
  4. S2: E5 | Patrick Moore - Senior Life Insurance Executive : How to develop stonger, long-lasting relationships with with your B2B customers

    28/09/2021

    S2: E5 | Patrick Moore - Senior Life Insurance Executive : How to develop stonger, long-lasting relationships with with your B2B customers

    Patrick Moore is a senior life insurance executive, who specialises in leading, improving and deepening business to business relationships within the life insurance industry. Patrick spent 14 years at St Andrew's Life Insurance and was an integral part of their executive management team and has recently joined AIA Life Insurance in a senior management role. Patrick is passionate about ensuring he and his teams deliver outstanding customer experiences to business partners and believes the key to delivering this experience is to continually and consistently listen, respond and deliver tangible actions and improvements that lead to business relationships being transformed from transactional into a true 'business partnership' where he and his team are considered trusted advisors.

    18 min

  5. 13/09/2021

    S2: E4 | Emma Clark - Insights Community Specialist, Potentiate : How to engage your insights community members

    This podcast covers how community engagement activities can save you time and money in the long run. How to gain loyal insight community members. What content we should share to maintain engagement and how frequently we should share back. Emma Clark has been managing insights communities for an impressive portfolio of clients for almost a decade. Her expertise, creativity and enthisiasm has lead to the creation and ongoing management of some of the most successful insights communities in Australia.

    11 min
  6. S2: E3 | Melissa Riley - CX Expert : How to take your customer experience to the next level

    23/08/2021

    S2: E3 | Melissa Riley - CX Expert : How to take your customer experience to the next level

    Platform One

    13 min
  7. S2: E2 | Reg Price - Co-founder, MirorWave

    11/08/2021

    S2: E2 | Reg Price - Co-founder, MirorWave

    Reg Price is the co-founder and director of MirrorWave.  MirrorWave strengthens business relationships by following individuals over time, using the longitudinal research method. MirrorWave feedback software drives profitable outcomes for businesses who are serious about deep, enduring customer relationships - with individual customers, strategic accounts or two-way partnerships.  MirrorWave makes it easy to get into a rhythm of listening and responding to feedback. Using a world-first longitudinal approach to follow individuals over time, creating relationship stories to show what's changed and why, what you need to do and if those actions worked.   The focus on listening and responding at an individual level, over time, generates insights, identifies opportunities and unlocks the potential in key business relationships.

    20 min

  8. 29/07/2021

    S2: E1 - Angus McDonald - Barbeques Galore

    Barbeques Galore is Australia's largest specialty retailer of barbeques and accessories, outdoor furniture, and heating products. With 87 stores across the country, Barbeques Galore provides a broad assortment of product for everything that their customers need, to make the most of their outdoor living area. The business was founded in 1977 and, with over 40 years of history, Barbeques Galore has a really strong connection in the Australian market around what is a pretty special occasion, for many Australian households - the great Aussie backyard barbeque! Angus is the Chief Executive Officer at Barbeques Galore. Since joining Barbeques Galore in 2019, Angus has led the development of new store formats, acceleration of new product development, and investment in brand and omnichannel capability. During this time, Barbeques Galore has been recognised as one of Inside Retail's 20 coolest retailers in 2020, and has also been a finalist in the NRA National Retail Awards, and the 2021 Australian Retail Innovators Awards. Prior to joining Barbeques Galore, Angus was a senior executive at ASX-listed Super Retail Group, and was included on Internet Retailing's 2018 list of the top 50 people in ecommerce. Angus is also a member of the Advisory Board for the National Online Retailer Association, holds a Master of Business Administration, and is a Graduate of the Australian Institute of Company Directors.

    11 min
See All (16)

Ratings & Reviews

5
out of 5
4 Ratings

About

Software and services that make it easier than ever to get a handle on human experience. With one place to collect, one place to understand, one place to design and one place to action improvements, you have everything you need without being overwhelmed.

Information

  • Creator
    Potentiate
  • Years Active
    2K
  • Episodes
    16
  • Rating
    Clean
  • Show Website
    Platform One