28 min
Scaling Creativity in Marketing: Part 1 Innovators in Commerce & Delivery
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- Business
It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay.
In this episode, Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:
- Creating efficient processes for marketing
- Learning from failure
- Diversity in the industry
- Women in MACH
Sign the Women in MACH Manifesto for Gender Equality
Link to: https://machalliance.org/insights/women-in-mach-manifesto-for-gender-equality
It takes creativity and data-centric thinking to create a successful marketing campaign. But it also takes the understanding that sometimes you will fail—and that’s okay.
In this episode, Jasmin Guthmann, Head of Corporate Communication at Contentstack, shares how she helped her company scale creativity through a culture of accountability and innovation—and how you can find opportunity in your mistakes. Join us as we discuss:
- Creating efficient processes for marketing
- Learning from failure
- Diversity in the industry
- Women in MACH
Sign the Women in MACH Manifesto for Gender Equality
Link to: https://machalliance.org/insights/women-in-mach-manifesto-for-gender-equality
28 min