SEO 4 CEOs - a Podcast for CEOs, Business Owners and Marketing Directors Paul Ballardin

WTF is offline conversion tracking in Google Analytics and why should you care? In this episode of SEO 4 CEOs, I am going to show you how you can supercharge your performance marketing campaigns by setting up tracking of your offline customer conversions in Google Analytics.

And massive spoiler alert, this is really, really cool stuff and I am so excited to share it with you.

Jump to Shortcuts
0:00 - Intro
1:42 - The Google Analytics Client ID and how Google Analytics collects your user data
6:37 - The types of offline customer journeys and conversions that you can track in Google Analytics
7:25 - How you can use our understanding of our how cookies and Google Analytics tracking works to capture your customers Google Analytics Client IDs in your CRM, and export offline conversion data from your CRM back into Google Analytics, and
12:45 Where you can find out more and get started.


If you would like to find out more about how to set up offline conversion tracking in Google Analytics for your organisation, you can find resources at:

* https://developers.google.com/tag-manager - for extracting the Google Client ID from your website users cookies, and
* https://developers.google.com/analytics/devguides/config/mgmt/v3/data-import for details on how to export data from your CRM to Google Analytics.

You can also send me a message on LinkedIn and I'll do my best to come back to you as soon as possible and point you in the right direction.

For those new here my name is Paul Ballardin. With SEO 4 CEOs my goal is to help time-poor CEOs, business owners, and marketing directors, understand everything you need to know about search engine optimisation, to empower you to get more from your marketing team or external agency.

I hope you get great value from the video and I'm happy to answer any questions you may have via DM on LinkedIn.

WTF is GA4, and Why should you care? In this episode of SEO 4 CEOs, I am going to show you the exciting new version of Google's powerful free tool, designed to help you understand how your customers engage across the complete length of their user journey, Google Analytics 4.

Jump to Shortcuts
0:00 - Intro
1:19 - The Origins of GA4
2:21 - GA4’s new Events based measurement model
4:18 - Customer Centric Reporting in GA4
6:35 - How GA4 leverages AI and Machine learning to provide you with smarter insights
7:43 - How GA4 supports marketers for a future without Cookies
9:44 - When you should consider making the move to GA4 and where can I find out more

Want to find out more about Google Analytics 4
If you'd like to learn more about GA4, head on over to https://developers.google.com/analytics.
You can also give GA4 a test run by heading on over to https://support.google.com/analytics/answer/6367342 and following the prompt to Access the Demo Account.

You can also send me a message and I'll do my best to come back to you and point you in the right direction.

My name is Paul Ballardin. With SEO 4 CEOs my goal is to help time-poor CEOs, business owners, and marketing directors, understand everything you need to know about search engine optimisation, to empower you to get more from your marketing team or external agency.

I hope you get great value from the video and I'm happy to answer any questions you may have via email or on Linkedin.

WTF is Google Search Console, and why should you care? In this episode minute video, I am going to try and demystify Google's powerful free tool for helping you move your website up the search engine ranking, Google Search Console.

Jump to Shortcuts
0:00 - Intro
1:19 - What is Google Search Console
2:30 - Recap of how search works
4:30 - What are the main features of Search Console
8:12 - Why are more CEOs and business owners not using it
9:45 - What is the difference between Google Search Console and Google Analytics
11:08 - Where can you find out more

Want to find out more about core web vitals
https://developers.google.com/search

Or send me a message and I'll do my best to help point you in the right direction.

My name is Paul Ballardin. With SEO 4 CEOs my goal is to help time-poor CEOs, business owners, and marketing directors, understand everything you need to know about search engine optimisation, to empower you to get more from your marketing team or external agency.

I hope you get great value from the video and I'm happy to answer any questions you may have via DM or in the comments below.

WTF are Core Web Vitals, and Why should you care? In this 8 minute episode, I am going to share everything you need to know about Google's latest major update of search engine ranking factors, Core Web Vitals.

Core Web Vital Shortcuts
0:00 - Introduction
0:24 - About me
0:47 - Core Web Vitals Overview
1:17 - Google Page Experience
2:04 - Largest Contentful Paint (LCD) simplified
3:02 - First Input Delay (FID) simplified
4:02 - Cumulative Layout Shift (CLS) simplified
5:30 - How to view your Core Web Vitals
6:11 - What does the Core Web Vitals rollout mean for my business and the implication of Core Web Vitals on search engine page ranking
7:28 - The timing of the Core Web Vitals rollout

Want to find out more about core web vitals
- The May 2020 blog post about Core Web Vitals - Evaluating Page Experience for a Better Web - https://developers.google.com/search/...
- Google's Core Web Vitals guide for Web Developers - https://web.dev/vitals/ -

My name is Paul Ballardin. With SEO 4 CEOs my goal is to help time-poor CEOs, business owners, and marketing directors, understand everything you need to know about search engine optimisation, to empower you to get more from your marketing team or external agency.

I hope you get great value from the video and I'm happy to answer any questions you may have and point you in he right direction.