SFPP 131: SEM Marketing For Photographers Featuring Deirdre Andrews The Six Figure Photography Podcast With Ben Hartley

Deirdre Andrews joins me on the show today!

In this episode, Deirdre and I talk all about SEM marketing and how it can help you book more clients.

You’ll learn:



* What SEM is and how it differs from Facebook Ads

* The dire importance of local traffic

* How retargeting actually works (and how to use it to increase your bookings)

* How to finesse your ad campaigns to make them more effective



Resources Mentioned

SixFigurePhotography.com/Mastermind

Define Marketing Cheat Sheet

Google Ads Workshop

Sponsors

Gusto – Fully integrated online HR services: payroll, benefits and everything else.

Freshbooks – Small business accounting software that makes billing easy + painless.