Let’s talk about how to create a thriving business for coaches, because it's no point doing all this good work and getting your certificates and doing your coaching if you can't actually make a practice out of it. If that's what you want to do, make a thriving business.
Welcome to Small Business Talk for Coaches with Cathy Smith. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.
Cathy Smith began her journey as a marketing professional in 2001 and has helped thousands of businesses to grow. Cathy specialises in helping coaches and is dedicated to showing you how to get your first clients and many more.
If you are ready to take your coaching practice to the next level, then you are in the right place. Whether you are just starting your coaching journey or you're an experienced coach not seeing the results you desire, this podcast is for you.
Coaches are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program.
Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business.
Crafting the Irresistible Offer with Cathy Smith In this compelling episode of Small Business Talk for Coaches, episode 231, Cathy Smith shares the secret to transforming your services into irresistible offers that captivate and convert. Drawing inspiration from a personal story of desire and satisfaction on a sweltering Australian day, Cathy unlocks the psychology behind making your audience feel the urgent need for what you offer, precisely when they need it. Discover how to: Pinpoint and engage your ideal client with precision. Present your solutions in a way that resonates on a deeply personal level. Simplify the path to purchase, making it as refreshing as ice cream on a hot day. Cathy challenges the notion of 'busy work' versus impactful work, urging coaches to reassess the effectiveness of their strategies. Are you truly moving the needle in your business, or just staying busy? Dive into the essence of creating offers that not only attract but compel action, all while maintaining the authenticity and passion that defines your coaching business. This episode is a masterclass in understanding and leveraging the right moments to make your offer not just seen, but irresistibly needed. Tune in to unlock the full potential of your coaching offers, and ensure your business thrives by connecting with clients in the most impactful ways.
Instagram Trends for 2024 with Cathy Smith and Rah Gardiner
Listen to episode 230: Mastering Instagram Authenticity with Cathy Smith and Rah Gardiner Dive into the essence of genuine engagement on Instagram in this enlightening episode with Cathy Smith and Rah Gardiner. Discover why embracing your true self, ditching the need for perfection, and engaging in meaningful interactions are key to thriving on the platform. Learn practical tips on utilizing videos, overcoming the fear of imperfection, and the power of authentic connections to grow your audience and strengthen your brand. Whether you're camera-shy or striving for polished content, this episode demystifies the trend towards authenticity and offers strategies to love Instagram in 2024 and beyond. Cathy and Rah delve into the importance of authenticity on Instagram, emphasising the need to embrace genuine content over perfection. They explore the significant impact of videos and Reels in engaging an audience, providing strategies to overcome perfectionism. The discussion further highlights the value of authentically engaging with followers, offering insights into making genuine connections and more to enhance your social media presence effectively. Unlock the potential of authentic engagement on Instagram with insights from Cathy and Rah, and transform your social media strategy today. Go to Small Business Talk For Coaches, episode 230, for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.
STOP Selling Coaching
STOP Selling Coaching, you read it right. In episode 229 of Small Business Talk for Coaches, Cathy Smith delves into the essential shift every coach needs to make to truly elevate their practice: moving from selling coaching hours to selling life-changing transformations. Cathy addresses both newcomers and seasoned coaches struggling to see the results they desire, providing a roadmap to success that transcends traditional coaching models. Cathy argues that the fundamental flaw in many coaching practices is the transactional approach to selling services. She illuminates the truth that clients are not looking for coaching per se but for the transformation and results that coaching can facilitate. This episode is a masterclass in repositioning coaching offerings to focus on the outcomes that genuinely matter to clients, whether that’s personal breakthroughs, overcoming obstacles, or achieving specific ambitions. Through Cathy's expertise, listeners learn how to articulate and package their services in ways that resonate deeply with their target audience. She emphasises the importance of understanding what clients are truly seeking and how to communicate the value of the transformation being offered. Cathy shares strategies for leveraging one's unique story and experiences to stand out in the crowded coaching market, highlighting the power of personal branding in establishing oneself as the go-to expert in a specific niche. Cathy discusses the critical role of building a strong, distinctive identity within the coaching industry, encouraging coaches to position themselves as the only logical choice for their clients. She explains how becoming a 'category of one' enables coaches to avoid competing solely on price, instead attracting clients based on the unique value and transformation they offer. The episode concludes with practical advice on incorporating these insights into marketing and service delivery, ensuring coaches can effectively communicate their value and make a meaningful impact in their clients' lives. Cathy Smith's guidance in episode 229 of Small Business Talk for Coaches is a call to action for coaches everywhere to embrace a transformational approach to their business, promising not just to change the way they work, but to revolutionise the results they achieve. Don't miss out on the invaluable insights shared in Small Business Talk episode 229.
Power of Personal Connection
Welcome to Episode 228 of Small Business Talk for Coaches, featuring our special guest, Lisa Brandis. Lisa shares her journey from being a clinical hypnotherapist and business owner to mastering the art of integrating intuition into personal and business growth. She discusses the shift to online training due to COVID-19 and her passion for teaching others to deepen relationships and business success through intuitive connection. In this episode, Lisa emphasises the importance of personal experiences in learning and growth. She recounts her early career as Captain Starlight at the Starlight Children's Foundation, where she discovered her empathic abilities. This role highlighted the challenges of balancing emotional openness with personal boundaries, especially when dealing with seriously ill children. Lisa's journey through burnout and personal crisis led her to discover the healing power of Reiki, marking the beginning of her path as a Reiki teacher. She discusses the transformative impact of Reiki on her life and how it facilitates a deep connection with unconditional love, moving beyond intellectual understanding to profound experiential knowledge. For coaches seeking to enhance their client connections, Lisa offers insights into the principles of Reiki and presence. She suggests practical tips for fostering genuine connections, such as setting positive intentions and leveraging intuition to listen and be present with clients truly. The conversation also delves into the role of intuition in business and personal life, highlighting stories that underscore the importance of listening to one's inner guidance. Lisa shares personal anecdotes that illustrate the power of intuition in navigating life's challenges and making meaningful decisions. Lisa's recent book, "Intuitive Reiki: A Transformational Journey of Deep Spiritual Awakening," is discussed as a resource for those interested in exploring the intersection of spirituality and personal development. This episode of Small Business Talk for Coaches is a rich exploration of the intersections between intuition, healing, and business success, offering coaches and listeners alike valuable insights into cultivating deeper connections and embracing their intuitive abilities for personal and professional growth. Go to Small Business Talk For Coaches, episode 228, for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.
Coaches Can't Make Money
Coaches can't make money, is what I am told over and over. In episode 227 of Small Business Talk for Coaches with Cathy Smith, we explore a common quandary among coaches: 'Why can't I make money?' The episode tackles this issue head-on, drawing inspiration from successful figures in the coaching world like Tony Robbins, Brendon Burchard, Rachel Hollis, and Brooke Castillo. These coaches have achieved remarkable financial success, proving that there is significant earning potential in the coaching profession. The episode underscores the importance of personal branding and diverse income sources. These successful coaches are known by their names, reflecting their powerful personal brands. They diversify their income through various channels such as books, courses, and corporate coaching. For those new to coaching, the episode stresses the need for patience and ongoing learning. Building a successful coaching career is often a long-term endeavour that requires dedication and the continual development of skills. The episode advises new coaches to avoid a scarcity mindset by having alternative income sources initially, to prevent the kind of desperation that can negatively impact sales. Another key point is the importance of connecting authentically with your audience. The episode suggests using platforms like podcasts and YouTube to forge genuine connections with clients who align with your coaching style. Clarity in messaging and focusing on a specific audience are also highlighted as crucial strategies. The episode wraps up with a recommendation to check out the Coaches Marketing Roadmap, a step-by-step guide to developing a thriving coaching business. This episode is an invaluable resource for coaches seeking insights into making money in the coaching field. Go to Small Business Talk For Coaches episode 227 for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.
Simplify for Growth with Cathy Smith and Paul Bryan
Simplify for Growth with Cathy Smith and Paul Bryan. In this insightful episode of Small Business Talk for Coaches, Cathy Smith is joined by Paul Bryan, a seasoned coach specialising in the disability and aged care services sector. They delve into the essential strategies for business growth within the coaching industry. Key Highlights: KISS Principle: The episode starts with a reminder to keep business strategies simple and focused. Coaches are encouraged to remember they are running profitable businesses, not just indulging in expensive hobbies. Simplicity in Business Approach: Emphasising simplicity, Paul Bryan advises against imitating high-earning coaches unnecessarily. He suggests sticking to basics that align with one's current business stage. Focusing on Specific Clients: The discussion highlights the importance of not trying to be everything to everyone. Finding and solving the problems of just one ideal client can lead to growth and scalability. Moderation in Expansion: The episode cautions against over expanding with complex systems. Simple steps like engaging a live on social media can benefit, especially in the early stages of growth. Realistic Goal Setting: Perfection is seen as an evolving concept. Coaches are encouraged to start slowly, focusing on helping one client at a time and gradually refining their business processes. Collaboration Over Competition: The episode concludes with the importance of collaboration. Building a community and referring clients to other coaches can enhance service quality and business growth. The episode reinforces that perfection isn't necessary for success. A simple, client-focused approach can be the most effective strategy for coaches looking to grow their businesses. Go to Small Business Talk For Coaches episode 226 for all the show notes and links. --- Coaches, are you looking to build a thriving business? Go to https://coachesmarketingroadmap.com.au for resources, the book and the program. Small Business Talk For Coaches. This podcast is the ultimate resource for coaches looking to transform their coaching passion into a thriving business. Small Business Talk for Coaches with Cathy Smith brought to you by CATCO Enterprises.
I have listened to other Ecommerce podcasts and this is by far the best. Cathy, is well knowledgeable in her field and the way she presents her podcast is easy to digest and follow and so uncomplicated. I’m very new to this ecommerce buisness but, the amount of knowledge and information l got it’s amazing. I personally met her and listening to her podcast makes it so authentic. Definitely would love to work with her on my business and projects.
Small Business Talk with Cathy Smith
Thankyou for the opportunity to be a guest speaker on your Small Business Talk podcast. I enjoy listening to each episode and it has thoroughly helped me navigate my way through the trails and tribulations of being a small business owner.
Cathy what a brilliant podcast, you really focus on extracting the most resourceful and practical content which small business owners can implement straight away. This becomes gratifying and powerful when you see the results from what you learn listening to your podcast! I especially like the chats about the wondrous world of SEO.