54 episodes

Come and try the delicious taste of copy, messaging, marketing, branding, business bravery, and random musical theatre singalongs. Jay Crisp Crow, Copywriting Maven, teams up with her best word-nerdy buddies to bring you crisp ideas, fresh delivery, tantalizing tips and tricks, and possibly also get raucously sidetracked. Not just business. More than marketing.

It’s all deliciously dished up here, on So Crisp. Yum!

So Crisp with Jay Crisp Crow Jay Crisp Crow

    • Business
    • 5.0 • 33 Ratings

Come and try the delicious taste of copy, messaging, marketing, branding, business bravery, and random musical theatre singalongs. Jay Crisp Crow, Copywriting Maven, teams up with her best word-nerdy buddies to bring you crisp ideas, fresh delivery, tantalizing tips and tricks, and possibly also get raucously sidetracked. Not just business. More than marketing.

It’s all deliciously dished up here, on So Crisp. Yum!

    Funnel Copy - Connection, Voice, Gratitude | Gabi Angelina

    Funnel Copy - Connection, Voice, Gratitude | Gabi Angelina

    I’m starting to think I have a hidden talent. I think it might be making a career out of copywriting seem like the ultimate in life goals, because every year I welcome massage therapists, business coaches, naturopaths, and women from all other walks of life into my group coaching and 1:1 mentoring crew and slowly, but surely, they figure out they could be conversion copywriters.

    And they’re right.

    Gabi Angelina spent her childhood wanting to be a writer, but like so many of us, was told that wasn’t the most sensible choice for an income-generating career.

    So she was a teacher, then a Principal, then a music specialist, then owned a business teaching piano, taking that online when COVID hit in the US. Moving her entire business model to a virtual one led her to realise she had a specific talent for making tech easy - she consumed courses like cornflakes and actually implemented what she knew - with very little stress or fuss. She understood funnels, and zaps, and automations, and upsells, and the way humans access information through a building block system - slowly being educated to get to the point they can figure out what they really need - that all just made sense to her.

    One of the reasons I was so interested in having Gabi on So Crisp is her inherent and strategic understanding of how copy is used to hold a reader by the hand and get them from point 'slightly interested' to point 'I need this in my life'.

    What sealed the deal was a story Gabi told me about a large course group where all the women were getting tied in knots trying to figure out all these itty bitty details of tech and systems, when they were really missing the big picture: their messaging.

    Take a listen:

    • 59 min
    If You Think Funnels Suck, Try This Instead | Mel Daniels

    If You Think Funnels Suck, Try This Instead | Mel Daniels

    Dance mums, we’ve got to stick together.

    Because if the cost of endless shoes and lycra shirts and perfectly plain pairs of black dance pants that retail for $500 doesn’t send you a little batty, the politics might.

    But the #DanceMum life makes for good stories.

    And good stories is what Mel Daniels is all about.

    In fact, she’s semi rejected the traditional funnel concept of content marketing and relied on… well... content for the content marketing!

    This month, funnels feature heavily at So Crisp. Next episode we have a Kajabi funnel expert walking us through all the things we worry about that aren’t even remotely important when it comes to funnels and today we have Mel teaching us what to do if funnels don’t tickle our fancy and we want to scrap them altogether.

    Take a listen:

    • 18 min
    No One Wants To Subscribe To Your Newsletter | Cuppa Copy Minisolosode

    No One Wants To Subscribe To Your Newsletter | Cuppa Copy Minisolosode

    Here’s truth: no one wants to subscribe to your newsletter. Literally, zero people want another bleeding email in their inbox to deal with. Nope, nada, zip. So writing:

    SUBSCRIBE TO MY NEWSLETTER

    is boring. And also offputting. And not in the least bit enticing to, well, anyone.

    Here's what to do instead.

    • 5 min
    From Funky Hairdresser to Massive Charity Gala Event Organiser | Alex Meadows

    From Funky Hairdresser to Massive Charity Gala Event Organiser | Alex Meadows

    Alex Meadows is one of Perth’s most fabulous hairdressers. She doesn’t do your Nan’s hair (though she would if your Nan was cool) but instead her IG showcases an array of delectable and delicious colours like rainbow ice creams.

    Squished together in a stretch limo, talking about hair and what do you do for a buck and suddenly I’m showing Alex my little guy’s Instagram and he’s booking his first ever gig performing alongside a whole bunch of professional performers. Because I am the ultimate dance mum.

    During that “what do you do for a living?” conversation, straight after Alex said she was a hairdresser, she said “but I’m running my first huge charity event next year” and I was fascinated.

    Who decides they can take something like this on with no experience of running events?

    What could possibly go wrong?

    And would she tell me if I asked her?

    I know there are plenty of you in events who have been hit hard by the last 2 years and plenty more of you who would love to do something like this, so Alex agreed to come on So Crisp and share it all – the good, the bad, and the ugly cries.

    • 22 min
    If Jeremy Clarkson Can Run A Farm, You Can Certainly Write Money-Making Copy | Cuppa Copy Minicopysolosode

    If Jeremy Clarkson Can Run A Farm, You Can Certainly Write Money-Making Copy | Cuppa Copy Minicopysolosode

    The entire time I was watching Clarkson’s Farm I was mulling over that meme that offers up the concept you can pretty much do anything if you pretend you’re a mediocre middle-aged white man.

    And…

    if Jeremy Clarkson can run a farm, my smart women can certainly write copy that makes them money.

    • 11 min
    Transitioning To Becoming A Professional Author | Laura Greaves, Monique Mulligan, and Tori Haschka

    Transitioning To Becoming A Professional Author | Laura Greaves, Monique Mulligan, and Tori Haschka

    This episode is a little different than other So Crisp episodes you’ve consumed, the format is new to myself and my team (that makes us sound super professional, but in reality, it’s me and my adult son, who is a whizz with the tech) but I’m confident you’ll still be able to follow along. Instead of one, live guest, this episode features multiple sets of audio from some fabulous women.

    Our guests today are:
    Tori Haschka
    Monique Mulligan
    And
    Laura Greaves

    These guests are all women who made the transition from whatever they were before to published authors and novelists. Some of them even published books during COVID.

    Now, it’s no secret I sometimes treat my own podcast like a therapy session or, in this case, like an opportunity to have a massive brain pick! And I thought, if I wanted to know how people made a transition from business owner or career woman or mother to published author, perhaps some of you lovely listeners would like to hear about that too.

    So, welcome to Season 4 of So Crisp and let's get on with the show!

    • 55 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

meldbusiness ,

Fabulous fun

Jay is one of those rare gems. You know the ones that are all sparkly on the outside, but also sparkly on the inside?! So Crisp the perfect combo of a girly chat with a big scoop of the meaningful biz stuff. Love it!

Keightem ,

Every businesswoman should listen

There is such a mine shaft of goldnuggets for businesswomen in these podcasts. Definitely my new fav. Thank you Jay!

Art to Charm ,

Always adding extra crunch

This woman is always outdoing herself! Listen and learn, thanks for the bite size, biz, apple, goodness Jay.

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