47 episodes

Come and try the delicious taste of copy, messaging, marketing, branding, business bravery, and random musical theatre singalongs. Jay Crisp Crow, Copywriting Maven, teams up with her best word-nerdy buddies to bring you crisp ideas, fresh delivery, tantalizing tips and tricks, and possibly also get raucously sidetracked. Not just business. More than marketing.

It’s all deliciously dished up here, on So Crisp. Yum!

So Crisp with Jay Crisp Cro‪w‬ Jay Crisp Crow

    • Entrepreneurship
    • 5.0 • 32 Ratings

Come and try the delicious taste of copy, messaging, marketing, branding, business bravery, and random musical theatre singalongs. Jay Crisp Crow, Copywriting Maven, teams up with her best word-nerdy buddies to bring you crisp ideas, fresh delivery, tantalizing tips and tricks, and possibly also get raucously sidetracked. Not just business. More than marketing.

It’s all deliciously dished up here, on So Crisp. Yum!

    "Fat Girls Shouldn't Be Front Of House" | Cuppa Copy Minicopysolosode

    "Fat Girls Shouldn't Be Front Of House" | Cuppa Copy Minicopysolosode

    "Fat girls shouldn't be front-of-house".

    My boss said that. And then replaced me with a not fat girl. Just a couple of months before I was due to take long-service leave.

    I didn't do anything about the non-dismissal-for-fat-girl-reasons besides:

    carry those words around with me for the next 8 years.

    Today's the day I'm letting them out.

    But first, I'm showing you how I used them as a tool to step away from the stories in my own head and make my brand so quintessentially Jay, it's practically uncopy-able.

    (Though a few have tried.)

    • 6 min
    What’s Content & Community Got To Do With Superannuation? | with Branka Injac Misic

    What’s Content & Community Got To Do With Superannuation? | with Branka Injac Misic

    Have you ever looked, critically, at the industry you’re in and thought “this whole shebang needs a massive, fat, juicy shake up”?

    Most of us have.

    In fact, most of us are in business because we’ve seen a gap, and we think do you know what? I reckon I could fill that gap, or do a better job, or just I see a small proportion of the clients and customers who use that particular thing and I don’t think they’re being served the way they could be.

    So, we start something.

    Usually, it’s a small something. Not small for us, but in the grand scheme of things, not like INDUSTRY SHAKING either.

    Just our corner of the world… jiggling a bit.

    Not Branka Injac Misic.

    Branka set her sights on the Superannuation industry.

    Can you imagine?

    And then proceeded to launch something a little left of centre, something that had never really been done before.

    Can you imagine that?

    Something that had never really been done before, in a world where there are no original ideas, where everything's been done before, in some fashion. And really, how quirky can superannuation get?

    Well, this is a little bit of that story. And a little bit of just how different one idea can be.

    • 28 min
    Women's Wellness, Sex, & Misogynistic Censorship In Marketing | with Anna Walsh

    Women's Wellness, Sex, & Misogynistic Censorship In Marketing | with Anna Walsh

    So Facebook has a bit of a marketing conundrum.
    It'd like sex not to exist.

    It seems racism and sexism are fine, cyber-bullying, not so much a problem.
    But sex? Nope.

    (Oh, don't feel too left out, sex, FB also doesn't like breastfeeding images, breast cancer images, or sometimes even classical art if a nip is involved!)
    Facebook's guidelines for Adult Products or Services state, "Ads must not promote the sale or use of adult products or services, except for ads for family planning and contraception."

    And they're not the only ones. When was the last time you saw anything advertising healthy sexual relationships anywhere online?

    Anna Walsh is like so many of us - frustrations turned into a spark of a business idea. Sick of engendered stereotypes and attitudes towards women and sex, Anna created happymash as an online space where women can feel comfortable learning about and discussing their own sexual wellness.
    Bonus: happymash sells pleasure products for women - as her tagline says - get to know yourself!

    Recently, my opt in FB ad was rejected because I told readers their new copy would make their own reader want to lick the screen. I was out for about 3 weeks while my FB ads expert sweet talked the couple FB people still working there during lockdown.

    I can't imagine what it must be like to run a business like Anna's, so helpful to modern women, but so totally censored on every platform.
    In fact, when we first booked this podcast episode, Anna's Instagram had been shadow banned - couldn't find her for love nor money.
    And it's that kind of consistent censorship we'll talk about on this episode, amongst a couple other fun things!

    *****

    Use the discount code SOCRISP20 for 20% off the Know Yourself Range from happymash. YAY!

    Shownotes for this episode are here.

    *****

    This episode was brought to you by The Good Bite.
    The Good Bite is a nutrition business like you've never seen before. Based on a holistic and kind approach, Em Zilic will show you how to be good to yourself, be good to others, and do good for your community.
    How?
    By designing nutrition plans to suit your individual health and lifestyle needs. By chucking body shaming and weight obsessions out the window. And by donating a percentage of profits to social causes that do good in the world.
    To live good, you've got to feel good - inside and out. So take a good bite out of life and savour every bit of it!

    • 40 min
    Changing (Business) Direction When Everyone Is Watching | with Jenny De Lacy

    Changing (Business) Direction When Everyone Is Watching | with Jenny De Lacy

    I was teaching a class on Brand Voice at a conference and Jenny De Lacy was in the audience, she'd already done her bit - a De Lacy classic on confidence and the camera, and I mentioned her in an answer from a question about finding an audience, building a fan base, getting people to be a bit in love with you.

    I said something like, "Jenny does this really well, she has a free group and gives away oodles of information and advice about working the camera and creating engaging videos and tech and...and..." and as I'm talking Jenny is slowly crumpling - finishing up with her head in her arms on the desk and I'm slowly tapering off my sentence looking in horror at someone having some kind of mid-business crisis.

    And she said, "I wish I wasn't quite so well known for giving away free advice". And it wasn't just that. Jenny had painted herself into a bit of a niche.

    Ohhhh, there it is.

    That hole you've dug for yourself as a business owner when you're actually really good at something, you've been doing it for ages, your audience knows exactly what they get from you, but you are living with some serious business regret.

    Fast forward a year or so and Jenny is changing things up.

    Only she's so established in her field for doing this one particular thing and now she's got to drag her fan base with her.

    Today on So Crisp we're getting a rare behind the scenes look at the process one rather internet famous woman has to go through to take her business from something she's super well known for and change it into something else, because she's fallen out of love with it. We're talking changing directions - but when people are looking.

    Please applaud for Jenny. She's a brave, brave woman.

    Shownotes for this episode are here.

    ****

    This episode is brought to you by one of my favourites, Fiona Fell.

    Website maintenance isn't the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It's fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 - without interruption.

    More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.

    One of my favourite website geeks (she's self-labelled, so it's OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.

    Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:
    · No lock-in contracts
    · Priority support
    · Tech rescue
    · Daily monitoring
    · Backups and recovery, and
    · A 90 day money back guarantee

    And why do I love her so much? She's a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.

    Visit getwphelp.com to find out more!

    ***

    Want to start working on your own Brand Voice? Use...

    • 27 min
    Website Sliders Suck | Cuppa Copy Minicopysolosode

    Website Sliders Suck | Cuppa Copy Minicopysolosode

    Hold on to your hats, good people, I'm here to preach some home truths from a copywriting perspective. Despite what you have grown up being told, I don't believe website sliders are actually necessary and in some cases could even be doing more harm than good.

    The reasons? Let me break them down for you.

    ***

    This episode is brought to you by one of my favourites, Fiona Fell.

    Website maintenance isn't the sexiest of topics, but just like you need to grab a bite to eat and jump in the shower regularly, your website needs to be cared for too; to keep it ready and open for business. It's fundamental to the success of your business, and you want peace of mind that it will be up and available for your audience 24/7 - without interruption.

    More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day.

    One of my favourite website geeks (she's self-labelled, so it's OK for me to call her that), Fiona Fell, offers WordPress Website Care Plans that save you time and headaches, give you peace of mind, and boost your website performance. Site management and security is no longer an option, it's a MUST. Don't wait until it's too late.

    Pick the WordPress Website Care Plan from Fiona Fell that suits your business best, and get:
    · No lock-in contracts
    · Priority support
    · Tech rescue
    · Daily monitoring
    · Backups and recovery, and
    · A 90 day money back guarantee

    And why do I love her so much? She's a pro at taking website techery and explaining it in jargon-free, plain English - so you can leave the geekiness to her and simply have a website that works for you.

    Visit getwphelp.com to find out more!

    ***

    Want to start working on your own Brand Voice? Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

    • 7 min
    Human 2 Human Marketing | with Angela Henderson

    Human 2 Human Marketing | with Angela Henderson

    Kick ass businessing and maintaining of an actual life. That's what my guest today promises the women who work with her.
    It's a big promise.
    Because business alone is work enough. It's more than a full time job, it's a complete lifestyle and, often, a total life changing event.

    Having a family is also more than a full time job. It's every moment, every second, you eat sleep dream kiddos and money and kiddos and worries and schooling and feeding them properly and worrying about their relationships and trying to keep your marriage on track while your mission doesn't suffer and remember a social life oh, and if you have them, don't forget the kiddos.

    And while some business coaches and online strategists believe in putting your best, most filtered, professionally dressed foot forward - Angela Henderson encourages us to scrap those beliefs daily.

    Turn up as yourself.
    Hoodies and eating Nutella from the jar to boot.

    She's getting So Crisp with me today to talk about what she brings to the table - humanity.

    Shownotes for this episode are here.

    This Cuppa Copy minisode is brought to you by the Crisp Copy Brand Voice Development Workbook.

    For less than a pub lunch, this workbook will take you through
    - Building a Word Bank
    - Writing Brand + Benefit Statements so you can compel folk to read more of your website
    - and a series of helpful ideal client questions - the ones actually relevant to helping you write your copy
    Use the code: SOCRISPPODCAST to get 15% off your Brand Voice Development workbook right here.

    • 29 min

Customer Reviews

5.0 out of 5
32 Ratings

32 Ratings

Keightem ,

Every businesswoman should listen

There is such a mine shaft of goldnuggets for businesswomen in these podcasts. Definitely my new fav. Thank you Jay!

Art to Charm ,

Always adding extra crunch

This woman is always outdoing herself! Listen and learn, thanks for the bite size, biz, apple, goodness Jay.

Katface ,

Massive babe

Funny, witty, great jazz hands.
Oh, and her writing is just as fabulous as her talking words.

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