Come and try the delicious taste of copy, messaging, marketing, branding, business bravery, and random musical theatre singalongs. Jay Crisp Crow, Copywriting Maven, teams up with her best word-nerdy buddies to bring you crisp ideas, fresh delivery, tantalizing tips and tricks, and possibly also get raucously sidetracked. Not just business. More than marketing.
It’s all deliciously dished up here, on So Crisp. Yum!
No One Wants To Subscribe To Your Newsletter | Cuppa Copy Minisolosode
Here’s truth: no one wants to subscribe to your newsletter. Literally, zero people want another bleeding email in their inbox to deal with. Nope, nada, zip. So writing:
SUBSCRIBE TO MY NEWSLETTER
is boring. And also offputting. And not in the least bit enticing to, well, anyone.
Here's what to do instead.
From Funky Hairdresser to Massive Charity Gala Event Organiser | Alex Meadows
Alex Meadows is one of Perth’s most fabulous hairdressers. She doesn’t do your Nan’s hair (though she would if your Nan was cool) but instead her IG showcases an array of delectable and delicious colours like rainbow ice creams.
Squished together in a stretch limo, talking about hair and what do you do for a buck and suddenly I’m showing Alex my little guy’s Instagram and he’s booking his first ever gig performing alongside a whole bunch of professional performers. Because I am the ultimate dance mum.
During that “what do you do for a living?” conversation, straight after Alex said she was a hairdresser, she said “but I’m running my first huge charity event next year” and I was fascinated.
Who decides they can take something like this on with no experience of running events?
What could possibly go wrong?
And would she tell me if I asked her?
I know there are plenty of you in events who have been hit hard by the last 2 years and plenty more of you who would love to do something like this, so Alex agreed to come on So Crisp and share it all – the good, the bad, and the ugly cries.
If Jeremy Clarkson Can Run A Farm, You Can Certainly Write Money-Making Copy | Cuppa Copy Minicopysolosode
The entire time I was watching Clarkson’s Farm I was mulling over that meme that offers up the concept you can pretty much do anything if you pretend you’re a mediocre middle-aged white man.
if Jeremy Clarkson can run a farm, my smart women can certainly write copy that makes them money.
Transitioning To Becoming A Professional Author | Laura Greaves, Monique Mulligan, and Tori Haschka
This episode is a little different than other So Crisp episodes you’ve consumed, the format is new to myself and my team (that makes us sound super professional, but in reality, it’s me and my adult son, who is a whizz with the tech) but I’m confident you’ll still be able to follow along. Instead of one, live guest, this episode features multiple sets of audio from some fabulous women.
Our guests today are:
These guests are all women who made the transition from whatever they were before to published authors and novelists. Some of them even published books during COVID.
Now, it’s no secret I sometimes treat my own podcast like a therapy session or, in this case, like an opportunity to have a massive brain pick! And I thought, if I wanted to know how people made a transition from business owner or career woman or mother to published author, perhaps some of you lovely listeners would like to hear about that too.
So, welcome to Season 4 of So Crisp and let's get on with the show!
Unethical Marketing Tactics | with Rachel Kurzyp
When I first started my copywriting business I was quick to correct anyone who said I was in marketing.
I just thought it had a bit of an… odour about it.
A bit of a whiff of hard sell, Spammy McSpammy pants, FOMO manipulating stench.
That was before I realised I wanted all my ideal clients to be smart, savvy businesswomen and therefore, I’d need to treat them that way. Be totally transparent, showcase the solutions for objections they had, expect cleverness.
And that changed the way I wrote and marketed. And also meant I wasn’t really invested in the umbrella someone else chose for me to live under.
Today’s guest is also particularly interested in marketing tactics and how the words we use have a negative or positive impact on our clients and customers and our relationships with them.
Were talking unethical marketing and how to flip that for something a little more sustainable and clean with Rachel Kurzyp.
"Fat Girls Shouldn't Be Front Of House" | Cuppa Copy Minicopysolosode
"Fat girls shouldn't be front-of-house".
My boss said that. And then replaced me with a not fat girl. Just a couple of months before I was due to take long-service leave.
I didn't do anything about the non-dismissal-for-fat-girl-reasons besides:
carry those words around with me for the next 8 years.
Today's the day I'm letting them out.
But first, I'm showing you how I used them as a tool to step away from the stories in my own head and make my brand so quintessentially Jay, it's practically uncopy-able.
(Though a few have tried.)
Every businesswoman should listen
There is such a mine shaft of goldnuggets for businesswomen in these podcasts. Definitely my new fav. Thank you Jay!
Always adding extra crunch
This woman is always outdoing herself! Listen and learn, thanks for the bite size, biz, apple, goodness Jay.
Funny, witty, great jazz hands.
Oh, and her writing is just as fabulous as her talking words.