Social Mavericks Simon Mitchell

In this episode, Simon and Paul discuss success and whether everyone can achieve it. They also explore the challenges of building a successful online business and the importance of creating engaging and entertaining content.

They emphasize the need to find your voice and express opinions in your content to stand out and connect with your audience.

They also discuss the role of humour in content creation and the importance of being memorable.

And so much more...



Get your FREE 32-page guide on how to get more leads from social media here: https://thisislazymarketing.com

Follow Simon here: https://instagram.com/iamsimonmitchell

Follow Paul here: https://instagram.com/paul_standell

In this episode, Simon interviews Emelia Thompson about her journey to building an online businesses. Emelia shares how she transitioned from teaching at a university to becoming an online coach and the challenges she faced along the way.

They discuss the use of transformation pictures in social proof and the importance of authenticity in content creation.

They also touch on the trendiness of social media and the need to stay true to one's values and brand.

There's also a conversation about the challenges women face in building credibility and being taken seriously in the online coaching industry.



Chapters:

00:00 Introduction and Background

01:26 Transitioning from Teaching to Online Coaching

08:12 The Role of Social Proof in Online Business

13:31 Staying True to Your Values and Brand

15:26 Avoiding Trendiness and Embracing Authenticity

29:54 The Importance of Business Metrics and Overall Impact

33:21 Embracing Imposter Syndrome as a Sign of Bravery

46:39 Challenges Women Face in the Online Coaching Industry



Follow Emilia here: @etphd_mentoring

Listen to the ETPHD Mentoring podcast here:

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Listen to the ETPHD Nutrition podcast here:



Follow Simon here: @iamsimonmitchell

In this episode, Simon interviews Hymsuen, a coach for personal trainers. Hym shares his journey of transitioning from in-person training to online coaching. He discusses his initial attempt at online coaching and the mistakes he made in his content strategy.

Hym also discusses the negative impact of bad advice and support and the importance of genuine testimonials. He shares his experience developing video editing skills and provides insights into generating ideas for content.

Hym emphasises the importance of repurposing content for different platforms and finding inspiration outside of the fitness industry. And a whole lot more.



Follow Hym here: https://instagram.com/gymwithhym



Follow Simon here: https://instagram.com/iamsimonmitchell



Get your FREE 32-page guide to getting more leads from social media here: https://thisislazymarketing.com

In this episode, Simon interviews Luke Tulloch, an online fitness coach, about his journey of building his business. Luke shares that he transitioned from in-person coaching to online coaching to find career progression and the opportunity to travel. He emphasizes the importance of straddling the line between science and practical application in his content, providing usable and practical information for his audience. Luke also discusses the challenges of understanding and empathizing with his target audience and the need to balance intuition and science in marketing. In this conversation, Luke and Simon discuss the challenges and strategies of marketing in the fitness industry. They emphasize the importance of experience and intuition in marketing, as well as the need to balance how-to content with thought-provoking content. They also discuss the need for a long-term perspective in business and the importance of focusing on the overall trend rather than individual metrics. Luke shares his approach to dealing with negativity on social media and offers tips for generating content ideas.



Follow Luke here: @_luketulloch

Follow Simon here: @iamsimonmitchell

Get your FREE 32-page social media guide here: thisislazymarketing.com

In this episode, Jason Munro talks about his journey as an online nutritionist and entrepreneur. We discussed topics such as building a membership site, taking risks, transitioning from a full-time job to entrepreneurship, and the impact of lockdown on the business. Jason shares his experiences and challenges, including the initial anxiety and worry, the excitement of proof of concept, and the process of claiming back his life. We also touch on the growth of Jason's social media following and the strategies he used. This is a valuable, insightful podcast for any online business owner.



Grab your FREE 32-page guide on getting more leads from social media here: https://thisislazymarketing.com



Follow Jason here: @munronutrition

Follow Simon here: @iamsimonmitchell

In this conversation, Simon Mitchell and Chris Orzechowski discuss various topics related to email marketing and copywriting. They talk about growing an email list, the importance of targeting the right audience, and the role of content in attracting the right subscribers. They also discuss the structure of automated sequences and the importance of belief systems in marketing. Tune in to start winning with email marketing.

theemailcopywriter.com/

Connect with Simon here: @iamsimonmitchell

Grab your FREE 32-page guide about getting more leads from social media here: thisislazymarketing.com/