'Soft power' for prevention comes from engaging the public with prevention as a science Prevention Works

Professor Penny Hawe, Professor of Public Health, University of Sydney and a member of the Prevention Centre's Leadership Executive, is a champion for prevention and finding creative ways to get the preventive health message to cut through with the public. "I just want to make prevention science interesting. I want the public to think that population health science, and the thinking that's behind some of those policies and programs that they see, is clever", she says.