504 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Sean Callanan aka @seancallanan

    • Business
    • 4.9 • 103 Ratings

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

    Knowing your audience, Peter Holtermann

    Knowing your audience, Peter Holtermann

    In this Sports Geek Throwback episode, Sean Callanan interviews Peter Holtermann. They discussed knowing your audience and why you engaged with them. Show notes - https://sportsgeekhq.com/podcast/throwback/knowing-your-audience-peter-holtermann

    • 4 min
    NZR+ building a global All-Blacks fan base - Andy Burt, New Zealand Rugby

    NZR+ building a global All-Blacks fan base - Andy Burt, New Zealand Rugby

    In this Sports Geek interview with Sean Callanan, Andrew Burt from New Zealand Rugby chats about their NZR+, fan engagement, storytelling, and the significance of YouTube in their content strategy. Show notes - https://sportsgeekhq.com/podcast/andy-burt-new-zealand-rugby/

    • 1 hr
    Funnels of fan acquisition, Ryan Kaveney

    Funnels of fan acquisition, Ryan Kaveney

    In this Sports Geek Throwback episode, Sean Callanan interviews Ryan Kaveney who was at the GWS Giants and now CFO at Sonder. They discussed funnels of fan acquisition. Show notes - https://sportsgeekhq.com/podcast/throwback/funnels-of-fan-acquisition-ryan-kaveney

    • 5 min
    Building an experience that drives growth - Kristen Eckhardt, Port Adelaide FC

    Building an experience that drives growth - Kristen Eckhardt, Port Adelaide FC

    In this Sports Geek interview with Sean Callanan, Kristen Eckhardt from Port Adelaide chats about fan growth, brand exposure, community engagement and the Never Tear Us Apart game-day experience. Show notes - https://sportsgeekhq.com/podcast/kristen-eckhardt-port-adelaide-fc/

    • 56 min
    Importance of community connection, Morgan Todd

    Importance of community connection, Morgan Todd

    In this Sports Geek Throwback episode, Sean Callanan interviews Morgan Todd from MLSE. They discussed importance of community connection for fans and partners. Show notes - https://sportsgeekhq.com/podcast/throwback/importance-of-community-connection-morgan-todd

    • 7 min
    Growing crowds and revenue in ticketing - Michael Johnstone, Hoops Capital

    Growing crowds and revenue in ticketing - Michael Johnstone, Hoops Capital

    In this Sports Geek interview with Sean Callanan, Michael Johnstone from Hoops Capital chats about marketing strategies, ticket sales in promoting Sydney Kings & Sydney Flames. Show notes - https://sportsgeekhq.com/podcast/michael-johnstone-hoops-capital/ 

    • 53 min

Customer Reviews

4.9 out of 5
103 Ratings

103 Ratings

North1994 ,

Brilliant podcast and career support

I love listening to the honest and insightful conversations Sean has with his guests on the SportsGeek podcast. Sean was also kind enough to speak to me about the different opportunities that exist within sports administration and how to approach pursuing these roles. I really appreciate the time Sean gave me and I look forward to tuning in on many more SportsGeek episodes. I highly recommend this podcast.

Scott Dinsdale ,

Engaging m, down to earth guest

Sean attracts great guests. They are always on point and quick to provide practical advice. If you are into sports tech, this one is a must.

Dean_1_23 ,

Great podcast

It is great to hear a different perspective on the sporting industry.

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