295 episodes

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing Sean Callanan aka @seancallanan

    • Marketing

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

    Digital To Dollars - Know Your Content

    Digital To Dollars - Know Your Content

    Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Content pillar.  Show notes available at https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-content

    • 23 min
    Luke Bould on importance of getting kids involved in sport for long term sustainability

    Luke Bould on importance of getting kids involved in sport for long term sustainability

    Sean Callanan chats with long time sports business vet Luke Bould about his career spanning music, athletics, cricket & football. Lukes discusses why sports needs to focus on next generation to sustain health of the sport and of society overall.  Full show notes - https://sportsgeekhq.com/podcast/luke-bould-alacria/

    • 1 hr 6 min
    Q&A #10 - Streaming, OTT & Media Rights

    Q&A #10 - Streaming, OTT & Media Rights

    In this episode of Sports Geek Q&A Sean Callanan answers questions on streaming, OTT and shifting trends of sports viewership. Show notes & transcription - https://sportsgeekhq.com/podcast/streaming-ott-media-rights/

    • 11 min
    Adam Hyman from Sportility on developing revenue for grassroots sports

    Adam Hyman from Sportility on developing revenue for grassroots sports

    Sean Callanan chats with Adam Hyman about his startup Sportilty helping grassroots sports bring in sponsorship revenue via merchandise and how Gravitas was able to develop membership offer using Sportility.  Full show notes - https://sportsgeekhq.com/podcast/adam-hyman-sportility/

    • 57 min
    Q&A #9 - Audio books, Esports future & #sportsbiz connections

    Q&A #9 - Audio books, Esports future & #sportsbiz connections

    In this episode of Sports Geek Q&A Sean Callanan answers questions on audio books worth listening to, who will win at esports and how to connect in sports business.
    Questions include:
    What Audio Books do you recommend? from David via email Who do you think will lose the most money in Esports in the next 5 years? (I know quite a few folks will make lots of $$, but with new 'movements' I find it a good thought experiment to delve into the opposite side of that scale.) Tinus Le Roux via Twitter DM How to connect with a sports business community in your city. Ilja at Sports Business Melbourne Meetup

    • 10 min
    Digital To Dollars - Know Your Audience

    Digital To Dollars - Know Your Audience

    Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Audience pillar.  For more info go to https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-audience/

    • 29 min

Customer Reviews

MacStewie1986 ,

Really good

I was looking for a podcast that combined sports and marking with it having an Aussie flavour but still looks at the global stage. This podcast delivers.

Georgiaandargo ,

Best sports tech content

Sean attacts the best experts and creates the best sports tech content online. A go to source.

Zanyar86 ,

Great insights into sports business

Been listening to Sports Geek for years love the insights into the sports business. Highly recommend for any sports fan or someone who works in sports.

Top Podcasts In Marketing

Listeners Also Subscribed To