29 episodes

Jason Atkins and the Cake Equity team unpack startup equity, covering how early stage founders and their teams can build awesome employee ownership culture, manage dilution and stock options, handle cross border equity, raise better, and have great exits.

No old school boring jargon here. Maybe we can even have some fun!? We interview leading founders and experts to uncover real world lessons, tips and guides and even the best f’ups!

Startup Equity Matters Jason Atkins

    • Business
    • 5.0 • 1 Rating

Jason Atkins and the Cake Equity team unpack startup equity, covering how early stage founders and their teams can build awesome employee ownership culture, manage dilution and stock options, handle cross border equity, raise better, and have great exits.

No old school boring jargon here. Maybe we can even have some fun!? We interview leading founders and experts to uncover real world lessons, tips and guides and even the best f’ups!

    How Young Women Can Be Entrepreneurs with Doone Roisin

    How Young Women Can Be Entrepreneurs with Doone Roisin

    In this episode, Doone Roisin, founder of Female Startup Club talks about empowering women to be entrepreneurs and have their own startups. 
    Here are things you don’t want to miss:
    Doone shared her inspiring journey of starting Female Startup Club and the importance of empowering young women to become entrepreneurs. She highlighted how providing resources, education, and support help women thrive in the business world. As a solo founder, Doone's dedicated herself to creating a platform for women to succeed.
    TikTok was also mentioned as a powerful platform for direct-to-consumer brands and educational content. Doone shared her experiences leveraging TikTok to drive engagement, sales, and brand awareness. 
    Listen to the full episode to learn more. Let's continue to support and uplift women in business and create a thriving ecosystem for all.

    • 51 min
    Startup Equity Efficiency and Outsourcing with Adam Spector

    Startup Equity Efficiency and Outsourcing with Adam Spector

    In the latest episode of Startup Equity Matters, join Adam Spector, founder of Levy as he discusses being efficient with your equity and the importance of outsourcing operations for startup success. Here are things you don’t want to miss:
    Adam emphasized the importance of being efficient with your startup and funding to raise less rounds and achieve better valuations. By outsourcing operations, founders can focus more on product development, go-to-market strategies, and other things that ultimately create more value from their equity.
    He also shared insights on implementing multi-grant vesting schedules for co-founders and senior hires to align equity distribution with the company's growth stage, reducing short-term risks and ensuring long-term success.
    Listen to the full episode with Adam Spector on Startup Equity Matters to learn more about equity management and entrepreneurship in your favorite streaming platform!

    • 37 min
    How Can AI Help Your Go-To-Market Strategy

    How Can AI Help Your Go-To-Market Strategy

    In this episode of Startup Equity Matters, Jason Atkins and Kate O'Keefe, co-founder of Heatseeker AI talk about the importance of testing and learning in real-time with real-life people to launch their go-to-markets faster and to retain more equity in your startup. 
    Here are some takeaways:
    Kate was reiterative about testing and learning the market before making major decisions. By conducting experiments early on, founders can identify the most effective strategies to reach their target audience and use this data to raise the right amount of capital.
    Listen to the full episode to dive deeper into these insights and learn more about how Heatseeker AI is helping founders launch their go-to-markets faster through data-driven experimentation.

    • 49 min
    Secrets to the Famous Airtree A+ Raise Documents with Alastair Blenkin

    Secrets to the Famous Airtree A+ Raise Documents with Alastair Blenkin

    Alastair Blenkin, founder and CEO of ProcurePro joins Jason Atkins as they talk about one of the best-prepared funding rounds in Australian history. Alastair shared his secrets to preparing for a funding pitch which are very valuable for anyone looking to secure funding for their startup. Here are takeaways you don’t want to miss:
    Alastair emphasized the importance of discipline and attention to detail in the operational aspects of the business to increase the chances of funding success.Alastair also shared how thorough he was in his preparation when he went out for funding. Being well-prepared not only impressed investors but also instilled confidence in the business's ability to execute and scale effectively.Alastair and Jason also shared the reality of being a founder when it comes to health. It really is going to be a challenge to maintain a work-life balance, especially in the early days of founding a startup, but Alastair is confident that it’ll get better as he eventually hires the perfect people to run the business from different areas.Listen to the full episode on the Startup Equity Matters podcast now and take Alastair's tips to ace your funding! 

    • 36 min
    Atlassian, Canva, Now Index: A Startup Secondary Success Story with Christian Iacullo

    Atlassian, Canva, Now Index: A Startup Secondary Success Story with Christian Iacullo

    Join Jason Atkins and Christian Iacullo, co-founder of Index and ex-engineer at Canva, discuss product market fit and Canva’s recent secondaries. Christian also shares his experience as an engineer at Canva and how he witnessed its growth and made use of his equity. Here are things you wouldn’t want to miss:
    Christian tells his experience with the Canva secondary transactions, emphasizing the financial opportunities and challenges that come with startup equity. The jump in Canva’s valuation to $26 billion just talks big on insights on startup equity.Jason and Christian also talked about product market fit and the importance of understanding customer needs, iterating on product features, and finding your own spot in the market regardless of the competitors you have in any category.Christian also shared his way of maintaining a healthy lifestyle to balance the demands of a startup career.Tune in to the latest episode of Startup Equity Matters to gain insights into the world of startup equity and entrepreneurship. Listen now on your favorite podcast platform!

    • 49 min
    Building a Global Community of Founders with Ryan Sommerville

    Building a Global Community of Founders with Ryan Sommerville

    In this episode of Startup Equity Matters, we featured Ryan Sommerville of Antler, and the insights shared are truly game-changing. Here are three key takeaways that you won't want to miss:
    - Ryan emphasized the power of community in the startup world. Building a strong network of like-minded founders can be more valuable than any amount of programming or mentorship. The community at Antler serves as a catalyst for growth, support, and collaboration, propelling founders towards success.
    - Ryan highlighted the essential qualities that successful founders possess: a willingness to take risks, unwavering grit, and resilience in the face of challenges. Entrepreneurship is not for the faint of heart, and it takes a special kind of individual to navigate the highs and lows of building a startup. The ability to push through adversity and maintain focus on the end goal is key.
    - Ryan shared his personal wellness routine, including running, weightlifting, and sauna sessions. The importance of maintaining physical and mental well-being, especially during hectic travel schedules, was a key takeaway. Prioritizing health and fitness can have a profound impact on overall productivity and success.

    Tune in to the full episode for more insights and stories from startup legends. 💡 #StartupEquity #Entrepreneurship #CommunityBuilding

    • 38 min

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