32 episodes

Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals.

Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company.

James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries.

Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.

Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owne James Eling | Entrepreneur, Marketer, Strategist

    • Business
    • 5.0 • 7 Ratings

Join James Eling as he discusses the strategy and tactics of Small Business and the strategy and tactics of histories great generals.

Growing a small business is tough. We look at leadership, innovation, technology and how to wrap it all up to build a fast growing company.

James runs 3 companies, generates over 5,000,000 page views a year and has customers in 5 countries.

Learn how you can marry the latest technology with the ageless principles of Sun Tzu for your business today.

    31 - Scaling up with the Rockefeller Habits

    31 - Scaling up with the Rockefeller Habits

    I am a huge fan of the Rockefeller Habits and Scaling Up books by Verne Harnish.  We discuss how we are going on our journey of implementing them in Extreme Networks.
    For Small Business IT Support visit our IT Company, Extreme Networks.
    For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

    • 1 hr 6 min
    30 - Tips for firing employees

    30 - Tips for firing employees

    Firing employees is a really difficult process for everyone - the business owner or manager, and the employee.  
    We discuss some of the mistakes we've made, how to avoid it, and if it absolutely has to be done, the process that we use.
    Obviously employment law differs around the world, so get legal advice first, but this process focuses on minimising the firings you need to do and ensuring they are as fair and painless as possible for all concerned.
    For Small Business IT Support visit our IT Company, Extreme Networks.
    For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

    • 35 min
    29 - Martech - Marketing Technology that's free and easy to use to grow your small business

    29 - Martech - Marketing Technology that's free and easy to use to grow your small business

    We discuss the Martech - Marketing Technology - that we use to run our marketing campaigns.  Mostly free and easy to use, these are the tools you should be looking at to see if they fit into your marketing plan, so that it can achieve the goals set out by your business plan and personal plan.
    For Small Business IT Support visit our IT Company, Extreme Networks.
    For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.

    • 36 min
    28 - Free and easy Marketing Technology for your Small Business

    28 - Free and easy Marketing Technology for your Small Business

    We discuss free and easy to use marketing technology that small business owners need to at least know about, if not use, to market their businesses successully.
    For Small Business IT Support visit our IT Company, Extreme Networks.
    For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.
     
    Let us know what you thought of the podcast on Linkedin or Facebook.

    • 25 min
    27 - Examples of Small Business Hacking Attempts and how to defend your Small Business

    27 - Examples of Small Business Hacking Attempts and how to defend your Small Business

    This is Part 
     
    For Small Business IT Support visit our IT Company, Extreme Networks.
    For Small Business Strategy and Tactics, visit Sun Tzu 4 Small Business.
     
    Let us know what you thought of the podcast on Linkedin or Facebook.

    • 21 min
    26 - Small Business IT Security Update

    26 - Small Business IT Security Update

    This episode covers the latest ACSC Cyber Threat report.  We marry this up with some real-life hackings that we have seen in local businesses and we cover how you can secure your business.
    Have a listen to the podcast and do some marketing to get those customers in.
    Let us know what you thought of the podcast on Linkedin or Facebook.

    • 26 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

HangFire7 ,

Business is war

Alot of insightful information on how to run and grow your small business well. Would recommend for anyone looking to keep their business ahead of the competition.

Xtreme GT ,

Sun Tzu 4 Small Business

Fantastic podcast!

Lizzy2168 ,

This helped me a lot

This podcast help me with my new small lemonade stand business

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