22 episodes

Tales of Marketing Transformation, hosted by internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss.

The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.

Tune out all the black-magic and imagine a time where marketing has transformed into something human; where marketing is about building relationships with people you serve; where marketing is about helping people achieve and excel. That time is now. Time for Transformation.

Marketing is the very core of your business.

Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service.

Marketing is about making things and making things better; it's about creating.

Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message.

Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation.

Episode resources: https://talesofmarketingtransformation.com

Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe

Tales of Marketing Transformation Innovabiz

    • Marketing

Tales of Marketing Transformation, hosted by internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss.

The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey.

Tune out all the black-magic and imagine a time where marketing has transformed into something human; where marketing is about building relationships with people you serve; where marketing is about helping people achieve and excel. That time is now. Time for Transformation.

Marketing is the very core of your business.

Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service.

Marketing is about making things and making things better; it's about creating.

Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message.

Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation.

Episode resources: https://talesofmarketingtransformation.com

Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe

    What’s the Transformation? - Tales of Marketing Transformation # 020

    What’s the Transformation? - Tales of Marketing Transformation # 020

    Do you really know what your dream customer needs?

    Now that we have absolute clarity about who our dream customer is - who we serve, what drives them, what are their dreams, their desires, their goals and what frustrates them, what challenges they face, let’s learn more about their needs.

    Remember, that people don't buy products or services. They buy transformations. What is the transformation your dream customer is really wanting to achieve?

    Listen to the podcast to learn more.

    • 15 min
    Getting to Know Your Dream Customer - Tales of Marketing Transformation # 019

    Getting to Know Your Dream Customer - Tales of Marketing Transformation # 019

    Are you really clear on who your dream client is?

    In the last episode, we learned about our Lighthouse and the four pillars of our business - our Who, our Why, our What and our How. Now that we have clarity on the foundation - the Lighthouse of our business, it's time to consider who we are shining the light for. Who is it that we are serving?

    That’s our dream customer, our ideal customer. To build professional visibility with those potential dream clients, establish your professional credibility and build a deep connection with your dream clients, you must have absolute clarity about who your dream clients are and how you help them.

    Listen to the podcast to learn more.

    • 15 min
    Follow the Light - Tales of Marketing Transformation # 018

    Follow the Light - Tales of Marketing Transformation # 018

    Are you shining your light brightly to be exceptional and to serve your audience? Can they see your light and do they know what that represents?

    In the last episode, I introduced our Transformational Marketing Blueprint, and, spoke about Marketing as the Art and Science of creating and sustaining exceptional, remarkable customer experiences and relationships. So now, we'll begin exploring the first step in the Blueprint and the foundation of creating exceptional experiences and relationships. That's your Lighthouse. Of course, the lighthouse is a metaphor to understand it's meaning in the context of transformational marketing.

    Listen to the podcast to learn more.

    • 16 min
    Your Marketing Guide - Tales of Marketing Transformation # 017

    Your Marketing Guide - Tales of Marketing Transformation # 017

    What if you had a blueprint for your marketing to guide you on the best path of your marketing journey and allow you to focus on enjoying the journey?

    In this episode, we’re going to start a series of 13 episodes to talk about the Science of Creating and Sustaining Exceptional Experiences. This series is based on our Transformational Marketing Blueprint, a 12-step framework for exceptional human-centered marketing.

    This episode is an overview of the blueprint, that we sometimes also refer to as the Transformational Marketing Map, and the next twelve episodes will explore each step of the journey in more detail.

    Listen to the podcast to learn more.

    • 15 min
    Every Touchpoint Is an Experience - Tales of Marketing Transformation #016

    Every Touchpoint Is an Experience - Tales of Marketing Transformation #016

    Is your customer’s experience consistent with your brand promise?
    In this episode, I want to explore the idea of the customer experience.
    Every customer journey can be seen as a set of touch points where each one represents an experience our customers have with us.
    Have you ever considered how your customers receive those experiences? How do they see, hear, feel and think about each touch point that they have with your business?
    Listen to the podcast to learn more.

    • 19 min
    The Bridge: Getting Your Customer from their Before State to their After State - Tales of Marketing Transformation #015

    The Bridge: Getting Your Customer from their Before State to their After State - Tales of Marketing Transformation #015

    What business are you really in? What's the bridge or the vehicle you provide to take your customer from their before state to their desired after state? Do you know exactly what the before state and after state of your dream customer is?

    Listen to the podcast to learn more.

    • 16 min

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