65 episodes

The ConFuzed podcast co-hosted by Mona Swarup and Julian Foot focusses on why marketing B2B (business to business) services is so confusing, constant change, future growth and staying relevant.

Mona Swarup, Director at 108Markertiser loves to take a creative approach and making an impact through marketing in solving business challenges.

Julian is a professional videographer and communication consultant. He loves to ask the awkward questions but makes you super comfortable when you face the camera.

The ConFuzed Show Mona

    • Business

The ConFuzed podcast co-hosted by Mona Swarup and Julian Foot focusses on why marketing B2B (business to business) services is so confusing, constant change, future growth and staying relevant.

Mona Swarup, Director at 108Markertiser loves to take a creative approach and making an impact through marketing in solving business challenges.

Julian is a professional videographer and communication consultant. He loves to ask the awkward questions but makes you super comfortable when you face the camera.

    What do your favourite restaurant and marketing on social media have in common?

    What do your favourite restaurant and marketing on social media have in common?

    We all go to our favourite restaurant because we love the food they serve and the fantastic service they provide.

    What happens if that favourite restaurant starts talking to you only about their -

    state-of-the-art kitchen or

    the freshly painted walls or

    the new piece of art on the wall?

    They are no longer relevant to you because what matters to you as the customer is the delicious meals they create.

    Travel back in time and listen to this week's funny ConFuzed podcast, where we talk about how to serve content to your clients.
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    The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant change, future growth and staying relevant.

    Apple iTunes – Subscribe https://lnkd.in/ejDzf22

    Google podcasts – Subscribe http://bit.ly/ConFuzedEp1

    Spotify – Subscribe https://lnkd.in/dnK63A3

    • 22 min
    Juggling an active social media presence?

    Juggling an active social media presence?

    From coming up with ideas, creating content, posting regularly, to engaging and interacting as humanly as possible, not to mention keeping up with trends, Social Media is truly time-consuming!

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    Listen to the full episode 🎧

    The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant change, future growth and staying relevant.

    Apple iTunes – Subscribe https://lnkd.in/ejDzf22

    Google podcasts – Subscribe http://bit.ly/ConFuzedEp1

    Spotify – Subscribe https://lnkd.in/dnK63A3

    • 9 min
    Is social proof the gold standard for trust?

    Is social proof the gold standard for trust?

    Social proof (feedback) doesn't happen on its own. 

    Service providers have to be proactive in continuously understanding what works and changing what doesn't.

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    Listen to the full episode 🎧  

    The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant change, future growth and staying relevant.

    Apple iTunes – Subscribe https://lnkd.in/ejDzf22

    Google podcasts – Subscribe http://bit.ly/ConFuzedEp1

    Spotify – Subscribe https://lnkd.in/dnK63A3

    • 11 min
    Why will marketing never be the same anymore?

    Why will marketing never be the same anymore?

    In such an unpredictable year, marketing messages that helped and shared the purpose of “we are in this together” have become the new norm.

    Let’s embrace the changes that are shaping the way marketing is designed, planned and communicated.

    Listen to the full episode 🎧  of "Why will marketing never be the same anymore?"

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    The ConFuzed Show focuses on why marketing services are confusing, how to deal with constant change, future growth and staying relevant.

    Apple iTunes – Subscribe https://lnkd.in/ejDzf22

    Google podcasts – Subscribe http://bit.ly/ConFuzedEp1

    Spotify – Subscribe https://lnkd.in/dnK63A3

    • 7 min
    Unpacking story telling for social media

    Unpacking story telling for social media

    As a service provider, you might not be able to see what your story is. 

    Stories are not necessarily always about the person/decision-maker of a brand. 

    Your story is in your purpose and what problems your service is solving. 

    When you dig beneath the surface of your day-to-day activities, a narrative is discovered, which is the true essence of why your brand matters.

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    The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant.

    Apple iTunes – Subscribe https://podcasts.apple.com/au/podcast/the-confuzed-show/id1498867602

    Google podcasts – Subscribe http://bit.ly/ConFuzedEp1

    Spotify – Subscribe http://bit.ly/ConFuzed

    • 12 min
    What Everybody Ought to Know About One-to-One Marketing

    What Everybody Ought to Know About One-to-One Marketing

    Providing services by being more focused and aimed at a specific niche can help you tailor your story, talk about your client's issues and problems, and create an effective brand presence. 

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    The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth and staying relevant.

    Apple iTunes – Subscribe https://podcasts.apple.com/au/podcast/the-confuzed-show/id1498867602

    Google podcasts – Subscribe http://bit.ly/ConFuzedEp1

    Spotify – Subscribe http://bit.ly/ConFuzed

    • 9 min

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