16 episodes

Your newest Marketing Podcast 'The Cutting Room'.

As marketers, it’s often useful to take a step back and listen to other people talking about your problems, and more importantly, solutions or tips to help you overcome them.

Well that's what we'll be aiming to do anyways.

Here's a few of the topics we'll be "cutting through" over the first few episodes:

- How to provide an amazing customer experience

- How to create the best content for your target audience

- How to save money when creating videos

https://www.seven.video/

The Cutting Room Seven Video

    • Business

Your newest Marketing Podcast 'The Cutting Room'.

As marketers, it’s often useful to take a step back and listen to other people talking about your problems, and more importantly, solutions or tips to help you overcome them.

Well that's what we'll be aiming to do anyways.

Here's a few of the topics we'll be "cutting through" over the first few episodes:

- How to provide an amazing customer experience

- How to create the best content for your target audience

- How to save money when creating videos

https://www.seven.video/

    How to drive traffic to your website

    How to drive traffic to your website

    Wanting to get more of the right visitors to your website?
    If so, this ones for you.
    We're delighted to be joined by Alex Gregory from Another Concept.

    In this episode we talk about:
    🚦 How to get more traffic to your website
    🤖 The impact AI is having in terms of SEO & Content Creation
    📈 How SEO has evolved over the last decade
    🙋‍♀️ What you can do yourself / When you need to bring in the experts
    🛰️ What the future looks like

    It was a cracking conversation with Alex, one not to be missed.

    • 37 min
    How to build a brand in eight weeks

    How to build a brand in eight weeks

    This week’s guest on The Cutting Room is James Blackburn, VP of Product Marketing for Cyberight. James has overseen five successful rebrands in the last three years - and we’re getting him to spill the beans to you.
    As well as his approach to brand building, James will be talking about:
    What a brand meansAvoiding common mistakes and outdated ideasDoing things quickly, and when the pressure’s onThe things we all wish we’d known since Day One

    • 33 min
    How to use video effectively in your marketing plan

    How to use video effectively in your marketing plan

    In this episode, we're joined by Claire Taylor, one of the founders of ThinkSmart Marketing. Bringing over 25 years’ experience to our podcast table, she’s going to talk about:
    Understanding your customerCreating awareness and interestHow the landscape has changedWhat a marketing plan needs
    …and (try not to be too surprised) how you can use video most effectively in that plan.

    • 29 min
    How to generate regular video content ideas

    How to generate regular video content ideas

    In TCR #13, we’re pulling back the curtain on the creative process. How to find inspiration in unexpected places — as well as the ideas that are right under your nose.
    This week, we’re joining Paul, Chris and Jake to talk about Disney’s creative process, the insights that make a great story, and ways to build an environment brimming with creative energy.

    • 31 min
    The Top AI Video Tools You Need to be Using in 2023

    The Top AI Video Tools You Need to be Using in 2023

    We’re talking about how our clients, and our team are using AI for
    🌇 Images
    📝 Text
    🗣️ Imitating voices
    🙋 Creating digital versions of yourself
    … and even slightly less sexy stuff like importing data straight into your CRM. Or maybe making the tea.

    So join Paul, Michael and Joe for a little chat about ChatGPT, MidJourney, Bard, Descript and a bunch of other words that you should probably learn before our robot overlords arrive to take over.

    • 27 min
    What impact is AI having on the video industry?

    What impact is AI having on the video industry?

    What impact is AI having on the video industry?
    Is it making things easier?Is it making things cheaper?Will it have an impact on jobs?Can it generate content that doesn't look like a 1970s acid trip yet?Why is Snoop Dogg reading bedtime stories?
    On the latest episode of The Cutting Room podcast, we're talking about all of it. Everyone's hopes, fears and raised eyebrows concerning AI — as well as how our clients could be using it right now.

    • 30 min

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