The Debra Shepherd Podcast Debra Shepherd

Joining me on the podcast this week is Editor and Bestselling Book Coach, Kelly Irving.
 
Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing.
 
Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others. 
 
In this episode of The Debra Shepherd Podcast, Kelly shares her extraordinary story.
 
IN THIS EPISODE, YOU WILL LEARN:
How living by your lifestyle and what you value is critical for doing good work. The power of having the courage to do things differently. Why it is important to manage your energy throughout the day. There isn’t a one size fits all approach to writing and publishing a book, but you must have a system and process in place. Kelly talks about the five phases of writing a book.  How writing and publishing a book will see you work on your entire business messaging. The real value of writing and publishing a book.  How writing a book comes back to your why, your purpose and strategic intention. The importance of people, connection and community.  
LEAVE A REVIEW ON APPLE PODCASTS
If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.   
 
SHOW NOTES  

Get all episode show notes here:  

www.debrashepherd.com.au/debra-shepherd-podcast  

 
CONNECT WITH KELLY
Instagram @goodcontentkel

www.kellyirving.com
 
CONNECT WITH DEBRA 

Instagram @_DebraShepherd  

www.debrashepherd.com.au 

Many service-based small business owners struggle with social media and to be honest, I can share with you a long list of reasons why but for this episode of The Debra Shepherd Podcast, I’m going to keep it simple and share two big reasons why your social media strategy is not be working. 
 
If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know your key takeaway or big 'aha' moment. Be sure to follow the show so you get notified when new episodes are released.    
    
SHOW NOTES   
Get all episode show notes here:   
www.debrashepherd.com.au/debra-shepherd-podcast   
    
CONNECT WITH DEBRA  
Instagram @_DebraShepherd   
www.debrashepherd.com.au 

Joining me on the podcast this week is Zoe Scott, Founder of The Design Order. 
Zoe has been a designer for 20 years. She has worked for corporates, design agencies, charities, in the retail sector as well as heading up her design agency - The Design Order. Zoe's clients love her can-do attitude, efficiency and her ability to make the experience a fun and rewarding one.
Zoe believes good design has the ability to change the world and has found her sweet spot helping small businesses get cut through in the marketplace. 
In this episode of The Debra Shepherd Podcast, Zoe shares her remarkable story.
WE DISCUSS
How design and branding impact the way people feel. The role design plays in meaningful communication and the partnership between messaging and design. How design and branding can enhance your messaging and change the way a business is seen in the marketplace. Brand personality and the importance of creating a brand that is unique. Using design to build relationships and emotional connections with your target audience. Simplicity in design, messaging and marketing. Common mistakes businesses make when it comes to design and branding. What makes a great brand and why they stand out.   
LEAVE A REVIEW ON APPLE PODCASTS
If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.   
SHOW NOTES  

Get all episode show notes here:  

www.debrashepherd.com.au/debra-shepherd-podcast  

CONNECT WITH ZOE
Instagram @TheDesignOrder

www.thedesignorder.com.au
CONNECT WITH DEBRA 

Instagram @_DebraShepherd  

www.debrashepherd.com.au 

As a leader in life and business, meaningful communication is essential. In business meaningful communication goes beyond internal and external communication because great leadership starts with you and how you connect and communicate with yourself. Join me for today's quick conversation on The Debra Shepherd Podcast. 
 
If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.    
    
SHOW NOTES   
Get all episode show notes here:   
www.debrashepherd.com.au/debra-shepherd-podcast   
    
CONNECT WITH DEBRA  
Instagram @_DebraShepherd   
www.debrashepherd.com.au 

Joining me on the podcast this week is Helen Marshall.
Helen is the Founder of Primal Alternative. 
Helen is on a mission to empower people to be accountable to their purpose with a new business model of freedom – the Primalista Licence. 
The model was born from a desire to share a successful grain free food business model. As a health coach, Helen saw firsthand how people ‘fell off the wagon’ as they missed comfort food staples like bread, pizza, pastries and cookies. So, she created nourishing alternatives to the foods everyone loves and they literally sold like hot cakes. 
Helen gets the struggles many face finding a vocation that aligns with their values. She packaged everything she’d learnt about creating a food business from home whilst on a healing journey, raising a family and designing a lifestyle around the things she loves. 
In this episode of The Debra Shepherd Podcast, Helen shares her remarkable story. 
WE DISCUSS
The evolution of Primal Alternative, what the Primalista Licence is and how you can get involved.  Connecting your purpose to your work. Connection, communication, community and providing support. Ensuring consistency in products and brand communication.  Living by priority.  The importance of managing your energy. Success, comparison and designing a life you love.  
LEAVE A REVIEW ON APPLE PODCASTS
If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.   
SHOW NOTES  

Get all episode show notes here:  

www.debrashepherd.com.au/debra-shepherd-podcast  

CONNECT WITH HELEN
Instagram @PrimalAlternative

www.primalalternative.com
CONNECT WITH DEBRA 

Instagram @_DebraShepherd  

www.debrashepherd.com.au 

I’ve noticed a pattern with many people (small business owners and entrepreneurs included) leaping into 2023 and moving at an extraordinary pace that is not sustainable. In this episode, I share a reminder to pause, slow down and create space.
 
If you enjoy the podcast, I invite you to leave a review on Apple Podcasts or wherever you listen to your podcasts. Let me know how the show inspires, empowers and supports you to create more ease, joy and meaning in your life and business. Be sure to follow the show so you are notified when new episodes are released.    
    
SHOW NOTES   
Get all episode show notes here:   
www.debrashepherd.com.au/debra-shepherd-podcast   
    
CONNECT WITH DEBRA  
Instagram @_DebraShepherd   
www.debrashepherd.com.au