524 episodes

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

The How of Business - How to start, run & grow a small business‪.‬ Henry Lopez

    • Business
    • 4.3 • 15 Ratings

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

    Thad Price - Hiring Front-Line Workers

    Thad Price - Hiring Front-Line Workers

    Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price.
    Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/
    Thad shares his experience, insights and best practices on how to hire essential front line workers for your small business.
    Thad Price is CEO of Austin-based ReadySetHire and Talroo. ReadySetHire is the new product for small-to-medium sized businesses, franchisees, and recruiters seeking to hire frontline and essential workers. It’s powered by Talroo, the multi-award-winning talent matching platform for enterprises designed for sourcing essential and hourly workers.
    Thad has more than 20 years of experience in the online recruitment and job search industry, is a recognized thought leader in the HR and talent acquisition space, and he genuinely believes that there is no industry that plays a more integral role in the economy.
    This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 47 min
    Stand Out & Get Noticed

    Stand Out & Get Noticed

    How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole.
    Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/
    Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans.
    You might be thinking, what can I learn from an owner of a baseball team – well this is not your usual sports team. We are talking about the Savannah Bananas, which have become a huge success due to their unique approach to marketing. And so much of what they do can be applied to any small business.
    Jesse Cole, also known as “the guy in the yellow tuxedo” is the founder of Fans First Entertainment and the owner of the world-famous Savannah Bananas as well as the Party Animals and Firefighters.
    With the mantra “Fans First. Entertain Always”, the Bananas are on a mission to Make Baseball Fun by creating the Greatest Show in Sports.
    The team has sold out every game since their inaugural season in Savannah and has since grown a ticket waitlist of more than 2 million fans from all over the world.
    This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 48 min
    Objection Handling

    Objection Handling

    Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business.
    Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/
    Topics discussed on this episode include:
    What is Objection Handling?
    Top 3 Common Reasons for Objections.
    How to use the “FEEL, FELT, FOUND” objection handling method.
    Other sales objection handling tips and techniques.
    This episode is hosted by Henry Lopez with co-host David Begin. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 44 min
    Scaling Tiege Hanley with Kelley Thornton

    Scaling Tiege Hanley with Kelley Thornton

    Scaling Tiege Hanley, a direct-to-consumer men’s skin care product company, with co-founder Kelley Thornton.
    Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scaling-tiege-hanley/
    Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men" through their online site.
    Tiege is an e-commerce company with the mission of Helping Men Look and Feel Amazing.  With the help of Aaron Marino, a YouTuber with over 6,000,000 followers, and Rob Hoxie, the business has evolved organically, with over 500,000 customers globally and over $100MM in lifetime sales.
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 45 min
    Fixing vs. Solving Problems

    Fixing vs. Solving Problems

    Fixing vs Solving Small Business Problems - how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms.
    Show Notes page: https://www.thehowofbusiness.com/r200-fixing-vs-solving-problems/
    This is a re-release of Episode 200 of The How of Business podcast with additional new content and edits.
    On this episode, Henry Lopez and co-host David Begin discus the importance (and how to) of addressing root cause problems rather than just fixing symptoms - and why this is crucial for the long-term success and sustainability of your small businesses. It’s about the difference between just fixing the symptoms, versus identifying and solving the true root cause problems.
    By focusing on the 5 strategies Henry shares at the start of this episode, small business owners can more effectively solve the underlying issues affecting their businesses, leading to more sustainable growth and success.
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 28 min
    Creating Extraordinary Places with Kevin Kelley

    Creating Extraordinary Places with Kevin Kelley

    How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business?
    Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/
    Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with people.
    The questions he will help us answer include: Do we still need physical places like grocery stores, restaurants, and office buildings? Or will the "Replacement Economy" led by the tech titans and retail giants wipe out these venues?
    What about museums, universities, and performing arts venues? Is there still a place for these thousand-year-old institutions in our lives? Or are we holding onto them out of habit, guilt, or nostalgia?
    Kevin Ervin Kelley, AIA, is an award-winning architect, experience designer, and co-founder of the bi-coastal strategic design firm Shook Kelley.
    As a lifelong advocate of bringing people together in prosocial settings, Kevin’s expertise is in studying how the environment of a place affects our behavior, perception, and decision-making. Since starting the strategic design firm in 1992, he has worked with executive leadership teams for some of the world’s most well-known brands, such as Harley-Davidson, Whole Foods, Kraft, JM Smucker, The Cleveland Orchestra, professional sports teams, universities, urban districts, and hundreds of local and regional businesses to stay relevant and profitable in our rapidly changing modern landscape.
    In addition to being a frequent speaker at retail, food, and other consumer conferences in the U.S. and abroad, Kevin taught courses at Harvard University and his alma mater, the University of N.C. at Charlotte.
    As technological replacements increasingly decimate the physical world and human interaction, Kevin gives away everything he’s learned in the field and the boardroom in his debut book, “Irreplaceable: How to Create Extraordinary Places that Bring People Together”.
    Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

    • 55 min

Customer Reviews

4.3 out of 5
15 Ratings

15 Ratings

Higgo555 ,

Great podcast

I never miss an episode from Henry and thoroughly enjoy the questions he asked his guests.

Highly recommend it.

Cheers...Paul

Virtual Success Show Barb ,

The real 'How to' from a host who knows!

Great podcast ... Henry really knows business, knows how to ask the right quetions to get the REAL how to of business out of guests and not just the story. As business owners we need more than just inspiration, we need to know the real 'how to'. Thanks Henry.

Meltayem ,

A little bit of a snooze fest.

No offence to the host, he’s lovely I’m sure but him and the guests sound like they’re ready for a siesta.

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