The How of Business - How to start, run & grow a small business‪.‬ Henry Lopez

How to make Complex Decisions in your small business.
Show Notes Page: https://www.thehowofbusiness.com/530-complex-decision-making/
Learn more about Complex Decision Making with co-hosts Henry Lopez and David Begin.
How do you make those critical or complex decisions that significantly impact the success of your business and your life?
Henry and David dive deeper into the topic of Complex Decision Making. They explored everyday Decision Making on episode 526, and on this episode, they share their techniques and recommended method for complex decision making.
Small Business Owners must make decisions. Big decisions, small choices; all day, every day! While you can and should delegate most of the day-to-day decisions, as the CEO of your business you remain responsible for the big complex decisions that must be made. And often, there may not be an obvious or “right” answer.
Making big decisions can be daunting for small business owners, but following a structured approach can help ensure the best possible outcomes for the bigger decisions. And then over time, you develop the habit and ability to make big decisions more effectively.
The 4-step decision making structure we propose includes the Decision Matrix Analysis (also known as the Weighted Decision Matrix or Multi-Criteria Decision Analysis). This tool helps you systematically evaluate and compare different options based on a set of defined criteria, allowing for a more structured and objective decision-making process.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to build a Multi-Six Figure Etsy Business with Dylan Jahraus.
Show Notes Page: https://www.thehowofbusiness.com/529-dylan-jahraus-etsy-business/
Etsy is the global marketplace for unique and creative goods. Etsy offers 100M+ items for sale, 9M active sellers, 96M+ active buyers, and people buying and selling in nearly every country in the world.
Dylan Jahraus is a seasoned e-commerce entrepreneur with 10+ years of experience who transitioned from corporate e-commerce into scaling e-commerce entrepreneurs.
Her e-commerce acumen fueled an Etsy venture, propelling her shop to over $1M in profit within 6.5 years.
In 2022, Dylan launched the Multi-Six Figure Etsy Blueprint. She fosters a vibrant community of 60,000+ YouTube subscribers and a top Etsy podcast, "Etsy Seller Success with Dylan Jahraus," with 400,000+ downloads. 
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

How to become a Home Service Business Millionaire with Tommy Mello.
Show Notes Page: https://www.thehowofbusiness.com/528-tommy-mello-home-service-millionaire/
Tommy Mello shares his inspiring entrepreneur journey, how he went from $50,000 in debt to a $30 Million+ business in seven years, and his experiences and insights on home services businesses.
Tommy is a highly experienced and successful home services industry entrepreneur. His current service business is about to cross the $220M mark in revenue with over 700 employees in 20 states.
But Tommy understands that we all must start somewhere. Overcoming tremendous challenges early in his life gave him the motivation to help other business owners succeed just like he did.
And that’s the main reason he created the Home Service Expert brand, and he shares so many learning resources like the Home Service Expert podcast, and events like the Freedom Event.
Tommy has been published in top publications like Forbes, The Huffington Post, Entrepreneur, and Inc. Magazine, and is the author of the best-seller books “Home Service Millionaire: How I Went from $50,000 in Debt to a $30 Million+ Business in Seven Years” and “Elevate: Build a Business Where Everybody Wins.”
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Google Ads for Small Business with digital marketing expert Adam Mann from Oostas.
Show Notes Page: https://www.thehowofbusiness.com/527-small-business-google-ads/
From a non-technical perspective, Henry and Adam share tips and techniques on how to best use Google Ads (pay-per-click ads on Google search) to promote and grow your small business.
Adam is Google Ads certified, and a Digital Search Specialist with Oostas. Oostas is a digital Marketing agency that delivers results for small business owners, and a long-time trusted service partner of The How of Business podcast for digital marketing.
Oostas services include Website Design, SEO, Social Media marketing, and Pay-per-Click or Paid Search marketing. Oostas founder and CEO, Adam Kirk, has been a guest on this podcast multiple times.
Using Google Ads to promote your small business offers several key benefits, including targeted advertising that reaches potential customers based on specific keywords, demographics, and geographic locations. It provides measurable results through detailed analytics, allowing small businesses to track the performance of their ads and optimize them for better outcomes.
Google Ads can increase website traffic, generate leads, and boost sales by placing your business at the top of search engine results pages, enhancing visibility and credibility. These features make Google Ads a cost-effective and efficient marketing tool for small businesses looking to expand their reach and achieve specific marketing goals.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Embracing and improving decision making for small business owners, with hosts Henry Lopez and David Begin.
Show Notes Page: https://www.thehowofbusiness.com/526-decision-making/
As the business owner, you, and perhaps your partners, must make all the important decisions. You can’t push it up the ladder to your boss or ask a committee to come up with a consensus opinion. How do we avoid Decision Paralysis and make the big decisions necessary to start, and then continue to run and grow a successful small business?
Small business owners must make decisions. Big decisions, along with small choices; all day, every day!
To be a successful business owner, you must want to be the decision maker. Get the free download “2 Responsibilities Business Owners Must Embrace” at the show notes page for this episode.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com

Managing perfectionism in the small business workplace with Greg Chasson.
Show Notes Page: https://www.thehowofbusiness.com/525-greg-chasson-managing-perfectionism/
How do we understand and mitigate the negative impacts of perfectionism, including burnout and staff turnover?
How do you increase productivity by overcoming perfectionism in your small business workplace?
Greg is the author of “Flawed: Why Perfectionism is a Challenge for Management.”
Dr. Greg Chasson, PhD, ABPP, is an international keynote speaker, esteemed psychologist, board-certified cognitive-behavioral therapist, researcher, and educator.
He’s an Associate Professor at the University of Chicago in the Department of Psychiatry and Behavioral Neuroscience, where he’s also the Director of Behavioral Interventions of the Obsessive-Compulsive & Related Disorders Clinic.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com