The Sales Revolution Ingrid Maynard

If you’re try to tap into the minds of your customers – and who isn’t? – it might be worth considering a developing a customer advisory board. Louise Broekman, the founder of the Advisory Board Centre, discusses with Ingrid Maynard how customer advisory boards are tremendously beneficial for organisations to listen to their customers and involve them in the decision-making process.Louise highlights the different functions and structures of customer advisory boards, including their role in product development and digital transformation. She emphasises the need for clarity of scope and the importance of selecting the right members for a board.

MORE INFORMATION

Advisory Board Centre:https://www.advisoryboardcentre.com/ 

State of the Market Report: https://www.advisoryboardcentre.com/our-research/state-of-the-market/ 

ABF101: Advisory Board Best Practice Framework:https://www.advisoryboardcentre.com/our-research/abf101-best-practice-framework/ 

Advisor Concierge Service: https://www.advisoryboardcentre.com/for-businesses/advisor-concierge-service/ 

The Sales Doctor: https://thesalesdr.com.au/  Mutual Mattering E-Book by Ingrid Maynard: https://thesalesdr.com.au/mutual-mattering-e-book/ 

 
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Over time there’s been a gradual shift in perception – a result largely from the rise of e-commerce – that salespeople have become order-takers. Although it has become a dirty word, sales is essential for organisations to thrive. Ingrid Maynard highlights the loss of delighting customers and the negative effects on profit and customer loyalty. Sales should be seen as a craft and discipline, requiring skill, psychology, and a process.

The Sales Doctor https://thesalesdr.com.au/

Mutual Mattering E-Book by Ingrid Maynard https://thesalesdr.com.au/mutual-mattering-e-book/
See omnystudio.com/listener for privacy information.

Sales has lost its prominence and prestige over the decades, and most of that decline has evolved from marketing overtaking sales as the driving force in business. That’s according to Bob Nordlinger, CEO and Consulting Director of Superior Strategy, and one of Australia’s most experienced and respected CEO coaches.

He says this shift has led to a transactional approach to sales and the decline of customer relationships. Bob emphasises the importance of building trust and understanding customer needs in order to create lasting relationships. He also explores the concept of givers and takers in sales and the impact they have on organisational culture.

MORE INFORMATION

Bob Nordlinger https://www.linkedin.com/in/bob-nordlinger-bb94a3/

The Sales Doctor https://thesalesdr.com.au/

Mutual Mattering E-Book by Ingrid Maynard https://thesalesdr.com.au/mutual-mattering-e-book/ 
See omnystudio.com/listener for privacy information.

COVID has inflicted an onslaught of change in the way we live and the way we work. It has meant that organisations need to alter their own leadership practices to reflect the changing behaviours of their people.

Trudy MacDonald,Founder and Managing Director of human resource consultancy TalentCode HR, highlights the challenges of balancing empathy and accountability, especially in the context of remote work and flexibility. Trudy emphasises the importance of emotional intelligence in leadership and the need for feedback-rich cultures. She also explores the shifting expectations and motivations of Gen Z employees and offers solutions into attracting and retaining them.

Trudy also discusses the value of personalised development programs, peer learning, and cross-generational collaboration, and she emphasises the importance of clarity, transparency, and accountability frameworks in creating a culture of accountability and support.

MORE INFORMATION

TalentCode HR https://www.talentcodehr.com.au/

Trudy MacDonald https://www.linkedin.com/in/trudy-macdonald-1717846/

TalentCode HR YouTube channel https://www.youtube.com/@TalentCodePtyLtdSydney

The Sales Doctor https://thesalesdr.com.au/

Mutual Mattering E-Book by Ingrid Maynard https://thesalesdr.com.au/mutual-mattering-e-book/

 

 
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The Sales Revolution podcast explores a new paradigm shift in sales organisations and the way they think about customers and salespeople. Ingrid Maynard, CEO of The Sales Doctor, introduces the concept of the Mutual Mattering Philosophy, which focuses on mutual enrichment and service to customers. The goal is to create a magnetic organisation that attracts the right people and becomes impossible to replicate.

The Sales Doctor https://thesalesdr.com.au/ 

Mutual Mattering E-Book by Ingrid Maynard https://thesalesdr.com.au/mutual-mattering-e-book/
See omnystudio.com/listener for privacy information.

The sales process is broken. What’s required is a revolution. A revolution to engage with other people, whether they be direct customers, employees, or the greater business community.

Leading the charge is Ingrid Maynard, Founder and Managing Director of The Sales Doctor. Ingrid’s pathway to Enrichment Philosophy evolves the sales process and mindset, freeing up sales teams to achieve outcomes beyond what they dare to imagine.

The Sales Revolution is a podcast which explores these concepts, and introduces other leaders on their approach to business and sales.

Mutual Mattering is an e-book which details Ingrid’s Enrichment Philosophy: https://thesalesdr.com.au/mutual-mattering-e-book/

The Sales Doctor https://thesalesdr.com.au/
See omnystudio.com/listener for privacy information.