Weird Growth Ammo Marketing

Midnight Health is a Digital Healthcare platform that is addressing the challenges of limited accessibility and poor healthcare experiences. With over 50,000 customers, the platform encompasses four distinct brands, including Youly (women's healthcare), Stagger (men's healthcare), Hub Health (general health), and Vidality (gut-health product), offering a comprehensive range of healthcare solutions. Co-Founder, Nic Blair also explains the technical process they went through to identify their market opportunity.

 

Problem: 

The healthcare system suffers from significant accessibility issues, particularly in remote and regional areas, where individuals often face long wait times and limited options for seeking medical assistance. Fragmented healthcare data and poor customer experiences further increase these challenges. 

 

Solution:  

Midnight Health aims to simplify healthcare experiences and enhance accessibility for individuals by empowering them to take control of their own health. Through integrated telehealth, doctors, and pharmacy networks, the platform offers patient-led solutions, enabling users to access healthcare services conveniently and efficiently. 

 

One big piece of advice: 

At the start of your business, you need to really understand your financials and have a good business model to begin with.   

 

Bullets:     

(00:00) - Introduction  

(03:50) - The business Nic would start today 

(05:52) - Benefits of starting a Services business 

(09:40) - The problem Midnight Health is solving 

(10:55) - The rapid technology innovation – is healthcare last? 

(14:25) - The point that led Nic to the Health Industry 

(18:27) - Reaching their first customers 

(20:54) - The PR process 

(22:39) - The brand strategy of having multiple brands  

(25:10) - NIB invested $16m  

(28:35) - The vision and product roadmap 

(33:20) - Nic’s one big piece of advice 

(36:40) - Brisbane is punching above their weight 

(38:56) - Show & tell 

 

Show & tell 


Better Labs 


Slack 


Midnight Health 




Youly - Women’s Healthcare  


Stagger - Men's Healthcare  


Hub Health - Online Healthcare  


Vidality - Gut-health supplement  

Josh Edis, Co-founder of APRIL has always been fascinated by how consumers interact with digital platforms and how brands can utilize the platforms to create more meaningful and impactful experiences between customers and brands.  

 

Limepay has re-branded to April and their vision has always come from a place driven by a desire to solve meaningful and impactful problems. April’s business model has been evolving from a transaction payment platform to looking like a software service or SaaS business.  

 

Problem: 

The problem that April aims to solve is the friction at the last mile of the customer experience, particularly at the checkout process. Some brands and financial institutions provide confusing and messy checkouts, which affects the overall customer experience. 

 

Solution: 

The genesis of April is around moving the friction and bringing businesses closer to their customers by enabling amazing customer experiences. April is highly designed to be very friendly, configurable, and flexible while providing all underlying security standards. 

  

One big piece of advice: 

Make sure you're working in line with the best people, the best team, and the best culture who are there for the long hall.  

 

Bullets:   

00:00 - Introduction  

02:29 - The business Josh would start today from scratch 

04:18 - The problem April is solving  

08:15 - The customer process with brands  

10:40 - The early innovation days of technology – building your own checkout 

13:09 - Josh's extensive career in tech  

13:55 - Banner ad campaigns for Seek with founder Andrew Bassett 

17:20 - Building and launching successful search engines before Google conquered the world. 

20:55 - Data privacy and breaches 

27:49 - The paper vote, why not digital? 

30:03 - The market respect you get in the United States 

33:52 - Australians punch above their weight in the technology sector 

36:45 - All Australian states have their attributes 

42:04 - The checkout spaghetti - finding a solution 

48:08 - Reaching Limepay's first customers.  

49:06 - An Inertia problem to overcome 

51:50 - Scaling the initial hustle 

56:50 - Sometimes it's better to do less than do more 

57:24 - Go-to-market strategies 

01:01:40 - The rebrand from Limepay to April 

01:06:00 - The future for April and the evolution of embedded finance 

01:10:05 - Josh's one big piece of advice 

01:13:30 - The importance of relationships and communication 

01:14:20 - Show & tell 

 

Show & tell 


iPhone 13 – WhatsApp, Calendar, Notes, Weather. 


https://meetapril.com/ 



 

 

Ammo Marketing has turned 9 years old, celebrating over 250 businesses they have worked with over the years. Director Cam Sinclair shares his story; the journey Ammo has taken and what is next for the team. 

 

Problem: 

A lot of small businesses are working with marketing and brand agencies and spending loads of money on logos and designs, then being left with their own devices to grow their business. 

  

Solution: 

Ammo is there to support an ongoing relationship with clients to help them grow their businesses.  

  

One big piece of advice: 

If you are waking up in the morning and not looking forward to the day ahead, you need to solve that.  

  

Bullets:   

(00:00) - Introduction  

(01:50) - The business Cam would start today 

(05:50) – Cam applied for the wrong job, but it ended up being the best decision 

(09:32) - “Not happy Jan!" 

(10:50) - In 2004, Cam suggested Google Ads to his boss 

(13:00) - 3 main vote drivers in Australia 

(16:25) - Running digital campaigns in Politics 

(19:40) - The power of social media 

(20:24) - The problem Cam was solving with Ammo 

(24:45) - The 4-hour workweek 

(25:00) - Reaching his first customers 

(28:00) - Why do we not have online voting  

(29:55) - Everyone wanted a growth hack 

(34:33) - A tech favourite of Cams – Bamboo 

(36:23) - The authentic content that can come from a third party 

(38:04) - Cam's one big piece of advice 

(39:25) - Show and tell 

(41:33) - Ammo’s latest chapter 

 

Show & tell 


A general Notebook - to be your source of truth 
Your Calendar 
My funnel https://www.myfunnel.com.au/ 
Ammo Marketing https://www.ammo.marketing/ 

Many students are suffering in mainstream education and looking for ways to path their future. The School Education Act was last reviewed in 1999 and can take up to 5 or more years to see change, it is too slow.



Problem:

There are plenty of programs for academically talented young people, people who need extra social care and engagement, and people with disabilities but nothing for students who fall outside of this bell curve. Students who show creativity, are neurodiverse or challenge the system.



Solution:

IDEA create co-designed programs for each student, providing integrated learning and real-world experience. They understand what is going through young people’s heads and how big their career decisions are.



Their one big piece of advice:



Rebecca: Build your support network first, as a founder you cannot do this alone

Nicole: You need to have a level of acceptance of what is to come



Bullets:

(00:00) - Introduction

(00:55) - The business they would start today as ‘caretakers’

(03:00) - The problem that led them to start IDEA

(06:49) - Students on the sides of the bell curve

(10:40) - Why are young people making their own path more now than before?

(13:45) - How IDEA is different from mainstream school.

(18:20) - There is a story for each student

(20:10) - Feedback they get is not teaspoons it's by the gallon.

(23:35) - How they reached their first customers

(27:20) - Raising money, the pivotal moment in their success

(32:05) - How they are planning to scale IDEA

(36:15) - They model how to have the conversation around vulnerability and tolerance

(40:20) - Their big pieces of advice.

(45:15) - Raising a seed round then changing a nappy

(46:40) - Show & tell

(48: 35) - The Mark Zuckerberg path

(49:58) - An organisation chart for your family



Show & tell


Google Primer App – https://www.yourprimer.com/?force_layout=True
Straight talk - https://open.spotify.com/show/0W3GWublEOW75ufTa8vAGq
Outsource people: Have a Cleaner, Nanny, click-n-collect 
IDEA - https://ideacademy.com.au/
FLUX - https://www.fluxperth.com/

The average wait time for public dental health care is 2-3 years. Dr Kyle Turner created Pearlii to provide oral care for disadvantaged people.

The Pearlii app lets the user take a free photo of their teeth and will give feedback on any signs of dental issues. Pearlii has landed on product hunt multiple times including being number #9 for the product of 2020.



Problem:

35% of people rely on the public dental system in Sydney and Melbourne, the appointments are expensive and people are neglecting their dental health.



Solution:

Pearlii is helping to solve this problem by having an AI algorithm which detects gum/teeth issues for free by taking a photo of your mouth. They are also working towards treatment via a dental treatment van.



One big piece of advice:

You must have a strong why behind your business and need to do some good with that why. Try to have a purpose-led business.



Bullets:

(00:00) - Introduction

(01:18) - The business Kyle would start today

(02:21) - The problem and solution Pearlii is giving

(04:50) - Good oral health

(05:50) - Reaching Pearlii’s first customers

(09:50) - Pearlii got on product hunt

(12:20) - The business model didn’t work

(15:15) - There are two sides of the coin for Public Health

(16:19) - Kyle will be pissed if they don’t get the truck

(19:00) - People are more conscious of their health now

(19:55) - How to stand out in a busy market

(22:18) - The key to success for a product hunt launch

(25:40) - The next thing in the future for Pearlii

(27:40) - What made Kyle a better founder

(30:00) - Kyle's one big piece of advice



Show & tell

Kyle’s Dog – Brian the Mascot

Product Hunt - https://www.producthunt.com/

Pearlii - https://www.pearlii.com/

Morning Startup host and Fastvue co-founder Scott Glew explain why every Australian startup founder should consider moving to the USA. 

Fastvue does internet usage reporting that extracts details from your firewall to give you insight into keeping your network productive and safe. Scott’s global business has partnered with The Internet Watch Foundation in the UK who works to stop child sexual abuse online.   



The Problem:  

Online Firewalls do not have many options when it comes to reporting and gaining insights. Fastvue has helped to solve this issue.



Bullets:

(00:00) - Introduction

(02:35) - Scott's global company

(03:17) - The problem Scott is solving   

(05:19) - How he found his first customers   

(07:12) - The moment he knew his product was going to work   

(08:10) - Find the key people to help you get in front of others

(10:50) - Do you need to move to the USA to pursue your business?   

(13:08) - Having the nice lifestyle  

(14:19) - Unicorn Business  

(16:30) - Fastvue partnered with The internet watch foundation

(19:00) - The beginning of Morning Startup   

(21:00) -  Validate your idea   

(23:16) - The business Scott would start today from scratch  

(25:36) - The new GPT chat function



Show & tell

Fastvue - https://www.fastvue.co/

Simple note - https://simplenote.com/

Calendly - https://calendly.com/

Slack - https://slack.com/intl/en-in/

Loom - https://www.loom.com/home

The Arc Browser - https://thebrowser.company/