55 episodes

The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.

Weird Growth Ammo Marketing

    • Technology
    • 5.0 • 7 Ratings

The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.

    #55 An Academic Approach to Growth with Stefan Prandl

    #55 An Academic Approach to Growth with Stefan Prandl

    We interviewed Stefan Prandl, Founder and Chief Technology Officer from Hyprfire at the Cyberwest Summit

    2024. Hyprfire gives critical network events to the customers, so they know who or what is in their network. Stefan discusses the augmentation of generative AI and explains Zipf’s Laws in the context of fraud.

     

    Problem:

    Busy IT teams are still facing breaches and do not know where their network gap is. Even with cybersecurity tools in place, this still leaves them wide open to being hacked.

     

    Solution:

    Hyprfire adds an active and consistent threat-hunting capability with a managed NDR solution - Firebug. You are the first to know exactly who and what is on your network.



    One big piece of advice:

    Know the nature of the market you are trying to enter.



    Bullets:   

    (00:00) - Introduction

    (03:39) – Fraud detection technology

    (06:08) – The business Stefan would start today

    (09:47) – Augmentation on generative AI

    (15:45) – The use of AI tools in cybersecurity

    (19:13) – The problem Hyprfire is solving

    (25:10) – Finding their first customers

    (31:16) – How it felt to go from a couple of customers to international

    (32:05) – What Hyprfire did to grow

    (38:30) – The bare minimum of checklists

    (39:40) – One big piece of advice

    (40:53) – Show & tell



    Show & tell


    Obsidian
    Hyprfire
    LM Studio
    Sam Altman AI Vision



    Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights. 

     

    https://www.ammo.marketing/subscribe

    • 44 min
    #54 Live from The Cyberwest Summit 2024 with Cecily Rawlinson

    #54 Live from The Cyberwest Summit 2024 with Cecily Rawlinson

    In this special episode, we sit down with Cecily Rawlinson, the Director of Cyberwest and the organizer of The Cyberwest Summit, held annually. Filmed at The Cyberwest Summit 2024 at Pan Pacific, this mini episode delves into the event and crucial aspects of cybersecurity.



    The Cyberwest Summit stands as Western Australia's premier event for cybersecurity education and awareness. It provides a platform to learn from numerous experts in the field and equips attendees with the knowledge to safeguard their businesses against cyber threats.



    Tune in to gain valuable insights and tips on fortifying your cybersecurity strategies.

     

    Bullets:   

    (00:00) - Introduction to the Cyberwest Summit

    (03:05) - Lack of cybersecurity strategies in Small/Medium businesses

    (07:02) - Cyberwest Innovation Hub

    (10:04) - How collaborative efforts in cybersecurity can benefit the entire industry.

    (10:46) - Show & tell

    (11:50) - Comparing popular messaging apps in terms of security and usability.

    (13:20) - Utopia for idealists

    (14:53) - Closing remarks from Cyberwest.

     

    Show & tell


    Whatsapp
    Signal
    Utopia for idealists
    Cyberwest
    Cyberwest Summit



    Don’t forget to subscribe to our monthly newsletter
    to receive cutting-edge links from around the web, podcast updates, and marketing insights. 

     

    https://www.ammo.marketing/subscribe

     

    • 15 min
    #53 Brainwaves to databases with Iain McIntyre

    #53 Brainwaves to databases with Iain McIntyre

    On this episode, we have a returning guest, Iain McIntyre, who has journeyed from the realm of neuroscience with Humm to the forefront of AI innovation at MindsDB in San Francisco. Iain's story goes through the highs and lows of entrepreneurship and the constant pursuit of ground-breaking solutions to complex challenges.

    Problem:
    Software developers face a common hurdle which is the time-consuming and intricate process of integrating AI into their applications.

    Solution:
    MindsDB with its open-source virtual database, automates the connection between data and AI models, enabling developers to deploy AI applications quicker and easier.

    One big piece of advice:
    You really need to look after yourself, if you know how to then you will go further. (Take time off, see family and friends, talk to other founders)


    Bullets:   

    (00:00) - Introduction

    (03:50) - How humm became a thing

    (09:24) - Hardware is hard

    (10:07) - The realisation Humm wasn’t going further

    (13:00) - Living in a UFO landing pad during COVID

    (14:13) - Helping people with anxiety

    (17:31) - Progress made in neuroscience

    (22:33) - Story of his journey at MindsDB

    (27:44) - Self-driving cars

    (29:44) - What it’s like living in San Francisco

    (35:20) - Chat-GPT going live and society changes

    (44:55) - What MindsDB is solving

    (46:30) - One big piece of advice

    (48:38) - Show & tell



    Show & tell
    Roga Life
    MindsDB
    Khanmigo
    Humm


    Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights.

    Subscribe here

    • 52 min
    #52 Learn how to sell like a pro with Harriet Mellor

    #52 Learn how to sell like a pro with Harriet Mellor

    On this episode, we have Harriet Mellor from Your Sales Co, who works with clients to support and improve their sales teams. They can identify in 30 minutes the sales teams’ strengths, weaknesses, and opportunities. Hear valuable insights on using your business data to make better decision-making decisions in your business. We discuss the yin and yang between marketing and sales, and the art of building an effective network including LinkedIn.



    Problem:

    People don’t know how to sell or enable their team to sell, the teams are underperforming.

     

    Solution:

    Your Sales Co can identify your strengths, opportunities, and weaknesses in 30 minutes. They solve problems that
    their clients don’t even know exist.

     

    One big piece of advice:

    Take the data you are getting from your entire business and make decisions based on that data that is progressing. There is so much data within our business, that you can apply it across your business.  

     

    Bullets:   

    (00:00) - Introduction

    (03:37) - Why people turn away from sales

    (05:57) - How to deal with people (McDonalds experience)

    (08:55) - Relationship between Marketing and Sales

    (10:45) - How successful tech businesses have scaled their sales process

    (13:39) - Sales metrics to consider early on

    (14:35) - Advice on how to build your network

    (17:08) – Tips for LinkedIn networks

    (18:08) – Problem Your Sales Co is solving

    (20:00) – Are the tools the problem?

    (22:06) – System of selling

    (24:18) – Rules of thumb for cold outreach

    (28:14) – What to look for when hiring a salesperson

    (33:12) – What took Harriet to take a leap (Her Day Spa)

    (37:13) – Common trait in entrepreneurs

    (37:44) – What is next for Your Sales Co

    (40:14) – One big piece of advice

    (42:03) – Show & tell

     

    Show & tell


    Sell Like You Podcast
    Your Sales Co
    Pipedrive
    Harriets Dogs
    Harriets Phone



    Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights.   






























































































     

    • 44 min
    #51 Identify & cut the cord early with Erin Bell

    #51 Identify & cut the cord early with Erin Bell

    On this episode we have Erin Bell from Co-Connect, a workforce app designed to streamline complex communication, information, and emergency systems into a single, user-friendly platform. We'll uncover the pivotal moments that shaped the company, why Erin believes in the power of community involvement, and why cutting ties early can sometimes be the wisest move for growth. Erin shares how they grew Co-Connect, learn why you should apply for awards and whether you should be entering different lanes with
    your product/service.

     

    Problem:

    Communication in mining workforces is very large-scale in complexity and always changing, an example is a worker trying to find their room at a mining site.

     

    Solution:

    Co-Connect App provides all essential site & village information, manages emergencies, and creates amazing site experience with the app.

     

    One big piece of advice:

    Identify and cut the cord earlier, and get involved in the community because it is easy to get lost in time – how can you help others more? The more inclined you are to help, it can also broaden your network.

     

    Bullets:   

    (00:00) - Introduction

    (03:08) - The business Erin would start today

    (04:33) - The problem co- connect is solving

    (09:45) - How Co-Connect reached their very first customers

    (12:38) - The moment Erin realised they were on to something

    (16:58) - How they grew Co-Connect

    (21:28) - Doing a whole re-build

    (22:00) - Erin’s experience during Plus 8 Accelerator program

    (25:10) - How to assess different lanes

    (28:43) - WA Innovator of the Year

    (31:33) - Process for applying for awards

    (32:50) - One Big piece of advice

    (34:46) - Show and tell

     

    Show & tell


    Zo Ho
    Co Connect
    Erin Bell



    Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights.



    https://www.ammo.marketing/subscribe 🗞️

    • 38 min
    #50 Founder-led sales with Amanda Price

    #50 Founder-led sales with Amanda Price

    On this episode, we have Amanda Price from KPMG High Growth Ventures who works with founders to help them understand their opportunities. We discuss the dynamics of founder-led sales and the challenges faced by founders, particularly when expanding into the US market. Amanda shares experience from her extensive career, from her first job at Tech Specific to setting up programs for founders to get into the US. The conversation looks at the role of accelerators and the moment Amanda realised the potential of the high-growth venture space. Amanda provides an extreme amount of entrepreneurial wisdom.

    Problem:
    Founders struggle to understand what opportunities they have, who to connect with, or the market they need to expand into.

    Solution:
    KPMG High Growth Ventures works like a concierge service, they help the founders to understand their opportunities and help connect them to relevant people like vetters, SMGs & advisors.

    One big piece of advice:
    You have to do founder-led sales, the best salesperson for customers and investors is the founders.



    Bullets:   

    (00:00) - Introduction

    (02:09) - The business Amanda would start today

    (05:38) - Founder-led sales

    (06:50) - Amanda’s first job at Tech Specific

    (08:26) - Going from startup office to a corporate job

    (09:25) - Amanda’s travels to the United States during the Global
    Financial Crisis

    (12:30) - Challenges Aussie founders have when they the US market

    (15:16) - Many people fight for that 1% of the market

    (17:16) - What the best founders that do that reach customers elsewhere

    (18:55) - Role of accelerators

    (22:04) - Sustaining high performers

    (24:23) - How was it when Amanda realised this high-growth venture space
    was working

    (25:33) - Putting satellite dishes on 500 Woolworths stores

    (28:35) - What Amanda would change for founders

    (31:16) - One Big Piece of Advice

    (37:57) - Show & tell



    Show & tell


    Startmate
    KPMG High Growth Ventures:

    • 42 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Pez109 ,

Great podcast to learn from founders

This podcast has given me loads of valuable tips for starting my own new business.

There’s heaps of success stories, but also failures, and most interesting to me is learning how founders go from identifying a problem, creating an idea - then turning that idea into a business people love.

Highly recommended.

Top Podcasts In Technology

Lex Fridman Podcast
Lex Fridman
Acquired
Ben Gilbert and David Rosenthal
All-In with Chamath, Jason, Sacks & Friedberg
All-In Podcast, LLC
Darknet Diaries
Jack Rhysider
The Vergecast
The Verge
Waveform: The MKBHD Podcast
Vox Media Podcast Network