Women Choosing Growth Tina Sue

Episode 49 - Tina Sue | The Undeniable Parallels Between Leading your Team and Parenting
Summary
In this down to earth episode of "Women Choosing Growth," host Tina Sue reminds us all of the striking similarities between leading a business team and raising a family. Drawing from her recent vacation experiences with her children, Tina emphasizes how the skills honed in parenting can be directly applied to effective business leadership. She discusses key parallels such as vision and goal-setting, patience, individualized attention, and communication, illustrating how these elements are essential in both realms. Through tangible strategies, Tina provides actionable advice on fostering independence, setting clear expectations, celebrating achievements, and leading by example, ensuring listeners can apply these insights both at home and in their professional lives.
Tina further supports her discussion with compelling statistics that highlight the significant impact of strong leadership on employee engagement, retention rates, and child development. The episode is rich with practical applications, offering listeners concrete steps to enhance their leadership skills in both parenting and business. By creating development plans, holding regular check-ins, encouraging problem-solving, and balancing discipline with flexibility, Tina guides her audience towards creating supportive and empowering environments for their children and team members alike.
Concluding with a call to action, Tina encourages her listeners to subscribe, share their experiences, and join the community of women entrepreneurs striving for growth. This episode is a powerful reminder that the leadership skills developed in personal life can be immensely beneficial in professional settings, fostering growth, and success in both areas.
What You'll Learn in this Show:
Parallels Between Parenting and Leadership: Discover how skills like vision-setting, patience, and individualized attention in parenting are crucial in business leadership.Fostering Independence: Learn strategies to encourage decision-making and confidence both in children and team members.Setting Clear Expectations: Understand the importance of clear communication and setting measurable goals in both parenting and business.Celebrating Achievements: Find out how positive reinforcement can boost morale and build self-esteem in children and employees.Leading by Example: Explore how modeling desired behaviors and values can inspire both your children and your team.
Notable Quotes:
"Both roles require vision, patience, and a deep understanding of individual needs and motivations." – Tina Sue"Just as you nurture your children to grow into independent and confident adults, you can cultivate your team members to become empowered and proactive professionals." – Tina Sue"Encourage decision-making by giving them choice or asking them what they think is the best decision and ask them why." – Tina Sue"There is no room for 'because I said so.' There should not be any attitude of that in the workplace either unless you want a really bad culture to brew." – Tina Sue"By fostering independence, setting clear expectations, celebrating achievements, and leading by example, you can nurture growth in both your family and your business." – Tina Sue
Resources:
Website:  https://www.womenchoosinggrowth.com/
Instagram:  https://www.instagram.com/womenchoosinggrowth
Facebook:  a href="https://www.facebook.com/profile.php?id=100094002221633" rel="noopener noreferrer"...

Episode 48 – Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign
Summary:
In this episode of the Women Choosing Growth podcast, Episode 48 titled "Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign," Tina Moser interviews Victoria Hajjar, a marketing expert, who shares insights on the pitfalls and solutions in social media marketing campaigns. Victoria highlights the common issue of attracting followers who do not convert into buyers and emphasizes the importance of targeting and qualifying your audience. She discusses a five-step process to revamp an underperforming campaign: auditing the campaign, involving the team, coordinating changes, segmenting the audience for tailored communication, and conducting a postmortem review. Additionally, Victoria provides resources for building a sales-focused marketing strategy and offers ways to connect with her for further guidance.
Victoria points out the excitement that comes with viral content and the surge in followers it brings. However, she underscores that these followers often do not align with the brand’s target market, leading to low conversion rates. She shares her experience of discussing this issue on LinkedIn, emphasizing the need for content that not only adds value but also filters and qualifies potential customers. By focusing on creating specific, targeted content, brands can ensure that their audience is more likely to be genuinely interested and engaged.
Victoria also expalins the practical steps of campaign improvement. She stresses the importance of a comprehensive audit to understand the customer journey and realign it with the campaign’s goals. Collaboration within the team is crucial to bring diverse perspectives and ideas into the problem-solving process. Clear communication and synchronized updates are vital to avoid disjointed efforts. By segmenting the audience based on engagement, brands can tailor their communication to address specific needs and objections. Finally, conducting a postmortem review helps in capturing learnings and refining strategies for future campaigns.
What You Will Learn from the Show:
Why followers don’t always convert into buyers and how to address this issue.The importance of targeting and qualifying your audience through specific content.A five-step process to fix underperforming marketing campaigns.The significance of team collaboration and clear communication in campaign management.How to use postmortem reviews to continuously improve marketing strategies.
Notable Quotes:
"The problem is that our followers aren't necessarily buyers. They could never be buyers." – Victoria Hajjar"The content we create has to qualify our people... to filter out all the people that are not interested." – Victoria Hajjar"Reconnect with our bigger goals for the campaign or promotion and make sure that our messaging, our imagery, the journey we're bringing them on makes sense and is connected to what we're trying to accomplish." – Victoria Hajjar"Get on the same page with what changes are going to be made so we're not just making changes in little silos." – Victoria Hajjar"Segmenting our contacts by activities... to kind of turn up the heat a little bit on the promotion or campaign to help move them into action or do some objection handling." – Victoria Hajjar
Resources:
Website: www.ugliventures.com
Instagram: https://www.instagram.com/ugliventures/
Facebook: facebook.com/AppletreeMarketing
LinkedIn:...

Episode 47 – Why USPs (Unique Selling Propositions) Don’t Work! 
Summary:
In the engaging episode "Why USPs Don’t Work" of the Women Choosing Growth podcast, Tina Moser and Chantal Cornelius explore the impact of emotional marketing and how tapping into clients' emotions can transform your business. Chantal highlights the importance of understanding the specific feelings clients associate with your service. She shares a key moment when she discovered her clients valued "certainty" over "growth," leading to a game-changing shift in her marketing that boosted satisfaction and success.
Chantal guides Tina through an exercise to pinpoint her main emotional appeal, revealing that "certainty" is Tina's strongest asset. They discuss how using words linked to certainty in all marketing materials can attract clients seeking stability and assurance. This focused strategy ensures potential clients deeply connect with the message, fostering more meaningful and successful relationships.
The episode also showcases the flexibility of this approach across different platforms like websites, LinkedIn, and networking events. Chantal offers tips on crafting compelling one-liners and content that directly address client emotions. She encourages listeners to be bold and try these techniques, highlighting the transformative power of emotional marketing in making a business stand out.
What You Will Learn from the Show:
The importance of understanding client emotions in marketing.How to find the best marketing strategy for your business.Detailed insights into five key strategies: certainty, growth, significance, connection, and contribution.Practical tips for using your chosen strategy in your marketing materials.The power of specific language to evoke desired emotional responses from clients.How to personalize marketing based on client needs and preferences.
Quotes
"We're after the feelings. How do you feel? What emotions do you experience when you think about me?" - Chantal Cornelius"Research shows we make 95% of our buying decisions subconsciously, driven by emotion and then justified rationally." - Chantal Cornelius"Be brave, try it out, take the test, and I’ll send you your results... The difference it makes is phenomenal." - Chantal Cornelius"That is spot on. The emotion is having someone on their side, growing their business together." – Tina Moser"When my clients work with me, they feel clarity. I give them confidence, focus, safety, and peace of mind." - Chantal Cornelius
Resources:
Online survey mentioned in the episode: https://appletreeuk.com/take-the-test/
Article explaining the 5 strategies https://mailchi.mp/3b8530a6fa06/scribbles_standout
Website: https://appletreeuk.com/
YouTube: youtube.com/user/ChantalCornelius
Facebook: facebook.com/AppletreeMarketing
LinkedIn: linkedin.com/in/chantalcornelius/

Episode 46 – 5 Steps to Master Lead Generation 
Summary:
In this episode of the Women Choosing Growth podcast titled "5 Steps to Master Lead Generation Dynamics," join us as we dive into the intricacies of lead generation with Tina Moser and Karlyn Ankrom as they engage in a dynamic conversation. Together, they unveil a roadmap to attract high-quality leads in today's ever-evolving digital landscape. Karlyn's expertise blends seamlessly with Tina's seasoned perspective, offering practical strategies and insightful anecdotes that promise to revolutionize your approach to social media engagement.
In this conversation, authenticity emerges as the cornerstone of effective digital interaction, with emphasis placed on the value of genuine connections nurtured through comments, polls, and direct messages. The duo underscores the importance of clear calls-to-action (CTAs) as guiding lights amidst the noise of social media, advocating for a playful and approachable demeanor that resonates with audiences.
Through Karlyn's expert guidance, listeners are equipped with tactics for lead generation, including the strategic use of freebies and lead magnets to captivate prospects' attention. They stress the significance of consistency and adaptability in social media strategy, urging listeners to embrace experimentation and curiosity as drivers of success in the digital realm.
What You Will Learn from the Show:
The significance of authentic engagement in social media interactions.Strategies for leveraging comments, polls, and direct messages to foster genuine connections.Practical tips for crafting compelling calls-to-action (CTAs) to drive engagement.Tactics for effective lead generation, including the strategic use of freebies and lead magnets.The importance of consistency and adaptability in social media strategy for long-term success.
Quotes
"Social media is not just a platform; it's a playground for authentic engagement." - Karlyn Ankrom"When the pain point is loud enough, action follows." - Karlyn Ankrom"Social media serves as an emotional outlet for users, craving genuine connections." - Karlyn Ankrom"Consistent sharing is the key; sounding like a broken record indicates you're doing it right." - Karlyn Ankrom"Have fun, be authentic, measure what matters" - Karlyn Ankrom
Resources:
Website: ohsnapsocial.com
Instagram: instagram.com/ohsnapsocialkarlyn
Facebook: facebook.com/ohsnapsocial
LinkedIn: linkedin.com/in/karlynankrom
Youtube: youtube.com/@ohsnapsocial

Episode 45 – Taking Your Product Business to $50 Million
Summary:
In this engaging episode of the Women Choosing Growth podcast titled "Taking Your Product Business to $50 Million," hosted by Tina Sue and featuring guest speaker Marnie Rabinovitch Consky, founder and CEO of Thigh Society, listeners gain deep insights into the essential strategies for managing a successful product-based business. Marnie shares her remarkable entrepreneurial journey and emphasizes the importance of understanding your true customers and delivering what they genuinely need, rather than endlessly expanding product lines.
Drawing from her extensive experience in bootstrapping Thigh Society to over $20 million in sales, Marnie provides practical advice on key areas such as pricing, shipping costs, and the critical role of direct response marketing. Her discussion underscores the value of staying focused on your core product and customer needs, avoiding the distractions of shiny object syndrome in the business landscape.
Throughout the episode, Marnie and Tina explore the challenges and successes in building a niche product brand, offering listeners actionable strategies and inspiring stories that highlight the importance of persistence, clear vision, and strategic financial planning.
What You'll Learn in this Show:
Marnie’s entrepreneurial journey from idea inception to a $20 million business.The importance of knowing your true customer and sticking to your niche.Key strategies for pricing and managing shipping costs effectively.The role of direct response marketing in driving sales for product businesses.Practical tips for avoiding shiny object syndrome and staying focused.Insights into building a successful product-based business without external funding.
Quotes:
"Businesses don't need more products; they just need to know their true customer and provide what that customer wants. Less is more." – Marnie Rabinovitch Consky"How you price your product is really important because marketing costs are a significant part of your budget." – Marnie Rabinovitch Consky"You have to get down to the basics of direct response marketing, which means eliciting a response in the form of a click." – Marnie Rabinovitch Consky"Stay true to yourself. Define what you want out of your business, whether it's time freedom, location freedom, or financial freedom." – Marnie Rabinovitch Consky
Resources:
Website: https://www.thighsociety.com/collections/all
Instagram: https://www.instagram.com/marnieconsky/
                    https://www.instagram.com/thighsociety/
LinkedIn: https://www.linkedin.com/in/marnieconsky/

Episode 44 – Unlock the Secrets to Genuine Networking
Summary:
In this dynamic episode of the Women Choosing Growth podcast titled "Unlock the Secrets to Genuine Networking," hosted by Tina Moser and featuring guest speaker Sarah Gemmell, listeners are offered an in-depth exploration of strategic networking and referral generation. Known as the Queen of Networking, Sarah shares her unique journey from a psychology and counseling background to becoming a successful entrepreneur, leveraging networking to drive business growth.
Sarah discusses her transition from working in the social services sector to embracing fitness and ultimately finding her true calling in networking. Throughout the episode, she emphasizes the importance of having the right intentions, crafting effective messaging, and nurturing relationships to make networking a powerful tool for business success.
Listeners will gain valuable insights into avoiding common networking pitfalls and learn actionable strategies for building meaningful connections that lead to tangible business results. The conversation is filled with practical advice, making it an essential listen for anyone looking to enhance their networking skills and business growth strategies.
What Will You Learn from the Show:
The Power of Intentionality: Gain insights into how intentional networking can be a catalyst for business growth, understanding the difference between strategic connections and superficial interactions.Building Lasting Relationships: Learn techniques for nurturing genuine relationships that go beyond transactional networking, discovering how authenticity can foster trust and collaboration.Navigating Networking Challenges: Identify common networking pitfalls and learn strategies to overcome them, equipping yourself with the tools to navigate networking events with confidence and purpose.Effective Communication: Understand the importance of clear messaging and active listening in building meaningful connections, and learning to articulate your value proposition authentically.Strategic Networking: Discover strategies for identifying and connecting with key influencers and mentors who can offer valuable insights and support on your entrepreneurial journey.Personal Growth: Explore how stepping out of your comfort zone and embracing networking opportunities can lead to personal and professional growth, cultivating resilience and adaptability in the face of challenges.
Quotes:
"Networking is about creating relationships, not just collecting business cards." – Sarah Gemmell"Give more than you expect to receive." – Sarah Gemmell"Be yourself; people connect with authenticity." – Sarah Gemmell"Clear messaging is key; know what you want and communicate it effectively." – Sarah Gemmell"Connect with influencers who align with your values and vision for long-term growth." – Sarah Gemmell"Embrace discomfort; that's where growth happens." – Sarah Gemmell

Resources:
Website: https://sarahjeanco.com/
Instagram: https://www.instagram.com/sarahgemmell_/#
Freebie: https://www.sarahjeanco.com/checklist 
Free Networking Community: https://www.facebook.com/groups/962114247995594