Women In Leadership Annemarie Cross - The Podcasting Queen

This episode is slightly different, in that I’m replaying an interview I did on KSM Podcast - Growing Business Online with Kristina who is the host of the show. The reason I’m sharing this is if you’ve listened to any of my previous solo episodes or read any of my articles you would have heard me speak about the importance of sharing your unique and uncopyable story and message - because when you do, no-one can copy your story, because it’s not relevant to them - they haven’t walked the journey you’ve worked, plus you may have heard me speak about Markers and Milestones, being the invisible thread that ties your story together with what you do and why you’re all to speak about what you speak about with a level of experience that positions you as an authority in your industry. 
As you know - I’m a Brand, Message and Podcast Strategist - helping coaches who feel like the world's best kept secret go from invisible to influential - THE choice vs just A choice when their dream client is ready to move forward. I do that by helping clients define their distinguishable, uncopyable and irresistible brand, message and podcast.  
You’ll hear me share my story on how I go into podcasting, how I have been able to develop my skills and knowledge over the last 15 years, as well as how and why I know can best support my clients through the accidental successes I had and now teach my clients through my programs. 
I share the markers and milestones along my journey and why these are so important and why I now continue to teach these in my programs. 
My hope by sharing this interview with you today is that if you are struggling to stand out from the crowd, if you feel like the world’s best kept secret then some of the things I share today can model for you what you want to start getting clear on when it comes to the markers and milestones in your journey that will make you unique and uncopyable for your dream client - you become THE choice vs just A choice when your dream client is ready to move forward. 
I hope you enjoy the show. 
Kristina - over to you. 
ADDITIONAL RESOURCES:  


Book in for a Strategy Call 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 


A Personal Message from Annemarie…
Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry?
Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you:

Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;

Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;

Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;

The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;

Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass
YOUR SAY:
What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!
Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

The post [Ep#208] Your Unique and Uncopyable Story and Message appeared first on

My guest today says, “You decide when you move forward – if your current situation isn’t empowering - then go find one, or create your own.” 
Joining me on today’s show is Kelley O’Keeffe.
Kelley runs a company devoted to maximizing the revenue of women owned businesses and sharpening female sales leadership skills called Empowered Engagement LLC. She specializes in studying and working with millennial female business leaders.  
She was a technology sales executive overseeing 15% of her publicly traded company’s revenue and in charge of two key client relationships leading over 300 people globally. She had to leave corporate for health reasons related to fertility treatments – and began to realize the cost our society was experiencing after the Great Breakup.  
Kelley devoted herself to studying the millennial female in business and realized a main way to gender equality in leadership is through having more women in revenue leadership roles.  
On today’s show, Kelley is going to share:  

5 challenges millennial mid-career females in business face, and how successful women have overcome them.   

The importance of having women in revenue leadership  

Ways we can empower more women to lead revenue for corporate and in their own companies  


RESOURCES:  


3 Stages of the Customer Journey Podcast Episode  


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 


Contact Kelly:


Website: http://www.empoweredengagement.com



Linked In: @kelleyokeeffe



Email:  kelley@empoweredengagement.com



Instagram: @empoweredengagement_llc



A Personal Message from Annemarie…
Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry?
Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you:

Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;

Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;

Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;

The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;

Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass
YOUR SAY:
What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!
Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.

The post [Ep#207] Empowering women to lead revenue in corporate and their own companies appeared first on The Ambitious Entrepreneur Podcast Network  
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Years ago, in my career coaching practice I used to look up to colleagues who had much more experience that I had.  
Sadly, I believed I needed to have more certifications to build my personal brand as a trusted authority, so I began to study more courses and attend more conferences. It became an obsession.  
 But here’s what I learned after hundreds of hours training, more certifications I can count, several awards, and still not feeling good enough... I didn’t need MORE of anything.  
So, in today’s show I discuss what I wish I had focused on instead, which would have made all of the difference for myself and for my clients and community.  
Let’s dive in to find out more on today’s show. 
ADDITIONAL RESOURCES:


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 

Enjoy This Podcast?
If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 
Annemarie
 The post [Ep#206] Focus on BETTER – not more appeared first on The Ambitious Entrepreneur Podcast Network  
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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #30. 
This is the last of the ListenerIntoLead series – if you haven’t gone through all of them yet, I encourage you to do so. I share all of the things I wish someone had shown me back in 2008 when I started my first co-hosted podcast on how to leverage my podcast to get clients and to build my business. 
There wasn’t anyone around at that time and I had to learn through trial and error and many tens of thousands of dollars. So, I’m sharing what I’ve learned so you don’t have to go through the same frustration I did – you can get the right strategy in place and begin to generate results from your very first episode. 
Today’s tip is nurturing listeners into leads from your podcast – in fact from your very first episode. If you are still in the process of getting your podcast ready to launch, you can use the tactic I’m about to share with you. And, if you already have a podcast yet you haven’t been able to generate the results you hoped for – you can use this tactic as well, however you’re going to have to do a few more things as part of your overall strategy to make sure it does work for you with your existing podcast. 
I share more about the 3-part podcast series in my Profitable and Purposeful Podcasting Masterclass at PodcastingWithPurpose.com/ListenerIntoLead - I highly recommend you get access to it if you haven’t already as it’s jam packed with more information, along with my eBook: Industry Thought Leader: go From Invisible to Influential (and Profitable) with a Podcast.  
So that’s how you nurture listeners into leads from your very first episode, with your special 3-part thought leader podcast series.  
If you’ve enjoyed this series and want to know more about how you can work with me – I encourage you to get the Masterclass first. Or you may want to join me on my 90-Day Idea to Launch your Podcast Immersive on www.PodcastingWithPurpose.com/Immersive. Or if you’d like to work with me privately or book a time for a Strategy Call as you realise you need to look at your message and offerings as well – go ahead and book a time in my calendar: www.AnnemarieCross.com/StrategyCall  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #29. 
If you’ve accessed my Profitable and Purposeful Podcasting Masterclass, you would have heard me talk about the customer journey and how your podcast can play an integral role in nurturing your customers along the customer journey when you have the right strategy and tactic in place. Make sure you listen to tip #30 as I share more about the tactic that will help you begin to nurture listeners into leads. 
The three stages to the customer journey, is Stage 1 Awareness, Stage 2 Consideration and Stage 3 Decision.  
Stage 1 – Awareness is when the potential customer is aware they have a problem and they are actively seeking answers. They’ve now come across your podcast and they are listening to you share your insights. 
Stage 2 – Consideration is when they have just taken that next step after your call to action - that listener has now become a lead and they are now considering the information you are sharing, they are considering you, they are continuing to build know like and trust, as they continue to consume and engage with the content you are sharing. 
Then Stage 3, is Decision – when with another call to action, your listener who has become a lead, is now being nurtured along the customer journey to become an enquiry, they are now either booking themselves on a strategy/discovery call waiting to speak to you about how you might be able to help them. 
Which has all started from your podcast, as you continued to build know, like and trust with your listener, nurturing them from Awareness stage, to Consider stage, right through to Decision stage.  
As I mentioned in my Masterclass – a customer journey is a strategic sequential set of steps that continue to build know, like and trust and once you have those strategic sequential set of steps in place they can continue to work for you 24/7, 365 days a year. 
Have you mapped out your customer journey and how you can leverage your podcast to nurture them through your strategic sequential set of steps?
If not, that’s what I encourage you to focus on. And, if you haven’t already, get access to my Profitable and Purposeful Podcasting Masterclass where I dive even deeper into the customer journey and how to nurture listeners into leads. www.PodcastingWitjPurpose.com/ListenerIntoLead that’s PodcastingWithPurpose.com/ListenerIntoLead   
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
 
Learn more about your ad choices. Visit megaphone.fm/adchoices

My Guest today says, “Your resume is an artifact. Your career is your narrative.”
 Joining me on today’s show is Anna Daugherty.  
 Anna is the Director of Product Marketing at Armory.io. Anna has over 10 years of tech marketing experience in a variety of industries including B2B, B2C, eCommerce, Automotive, and SaaS.  
On today’s show, Anna is going to share:  

Resumes don't resonate; your career story does. 

The advice "sell benefits, not features” is not the right advice for everyone, especially startups, and especially in tech 

The importance of being your own advocate and expert 

 
RESOURCES:  


3 Stages of the Customer Journey Podcast Episode  


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 

About Anna
Anna is the Director of Product Marketing at Armory.io. Anna has over 10 years of tech marketing experience in a variety of industries including B2B, B2C, eCommerce, Automotive, and SaaS. 
Contact Anna:


Website: www.armory.io



Linked In: @anna-daugherty/



Email:  anna.daugherty@armory.io  


Twitter: @CloudArmory



Instagram: @armory.io


A Personal Message from Annemarie…
Have you enjoyed listening to this podcast interview and want to know how you can create your very own podcast platform to so you become known as an influential voice in your industry?
Access my free How to Create a Profitable Podcasting Masterclass, where I'll show you:

Six Common Podcasting Myths that’ll keep you stuck from creating your profitable podcast;

Why focusing on technology (i.e. which microphone you should be using) is unwise and what you MUST focus on first if you want to start a profitable podcast. Sadly, SO many Change Makers and aspiring Thought Leaders miss these key steps and fail to generate the ROI/income they hope their podcast will generate;

Three Changes in Consumer Behaviour you need to be aware of BEFORE you launch your podcast to help keep you focused on what’s MOST important and/or no longer relevant;

The NUMBER ONE reason why businesses fail to create a profitable podcast so you can avoid falling into the same trap;

Three Podcast Profit Models that’ll help you nurture listeners into leads and into paying customers, step-by-step.

Go to: www.PodcastingWithPurpose.com/Masterclass
YOUR SAY:
What did you think about the message shared today? What action step will you take to turn this around? Go ahead and share. We’d love to hear from you!
Please leave your comment in the box below, and remember to share and Like the show with your colleagues. Also, stop on by our Facebook page to say hello and to give us a shout out on Twitter – we promise to shout back! As always, we appreciate it.
The post [Ep#205] Be your own advocate and expert appeared first on The Ambitious Entrepreneur Podcast Network  
Learn more about your ad choices. Visit megaphone.fm/adchoices