The Revenue-Driven CMO Chris Mechanic

On this week's episode of The Revenue Driven CMO, host Chris Mechanic takes a look back at some of our favorite conversations with 5 guests who give amazing insights on AI and what the future holds in store for it. These guests dive into fascinating topics on AI such as using automation to achieve desired business outcomes, the possibility of AI being able to shorten our work week, and why we will always need the human mind as AI continues to grow.
 
Takeaways: 
AI prioritization engines, like Salesloft's Conductor AI, analyze various data signals from buyer behaviors to sales outcomes to prioritize actionable steps for sales reps. This AI-driven approach ensures that sales teams are making data-informed decisions to achieve better outcomes and meet business objectives effectively.
AI and automation are revolutionizing performance marketing, where many tasks will be fully automated, leading to the commoditization of traditional marketing roles. Marketers need to brace for these changes by redefining their roles and adapting to new technologies.
While AI can greatly enhance efficiency by automating tasks and generating initial ideas, it cannot replace the creativity and context that human marketers bring. AI should be seen as a supplemental tool that supports rather than replaces human input.
Viewing AI primarily as a means to reduce costs is a limited perspective. Instead, AI should be seen as a tool to create better customer experiences and drive revenue growth by enhancing the effectiveness of marketing strategies and improving customer engagement throughout the funnel.
Using AI to objectively assess competitors by generating summaries of their positioning and differentiators from their websites. This helps to identify commonalities and unique aspects that can influence strategic decisions in positioning and marketing campaigns.
Links to the full episode of each guest:
Devang Sachdev: https://www.youtube.com/watch?v=8XG70kzrpTQ&feature=emb_imp_woyt 
Jason Goldsmith: https://www.youtube.com/watch?v=aZtcqefdYpU&feature=emb_imp_woyt 
Ali Fazal: https://www.youtube.com/watch?v=XFVOfEhWVoo&feature=emb_imp_woyt 
Shiv Singh: https://www.youtube.com/watch?v=Ff_ht_mJ9iY&feature=emb_imp_woyt 
Randy Littleson: https://www.youtube.com/watch?v=Cbr_5sW8Tec&feature=emb_imp_woyt 
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
YouTube:
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

In this episode, we highlight 5 financial service leader, and their secrets to success. Their experiences and insights on affiliate marketing. They highlight the benefits of establishing strong affiliate partnerships, which can drive significant results and enhance brand reputation. The conversation contrasts affiliate marketing with influencer marketing, noting that while influencer marketing is trendy, affiliate marketing offers performance-based benefits that are often overlooked. This episode underscores the importance of adopting a strategic approach to affiliate marketing and advises leaders to consider the potential of affiliate programs to boost their business's digital presence and direct traffic. 
 
Takeaways: 
1. Form Strategic Partnerships with Affiliates: Instead of relying solely on competitive bidding in search engines, seek out partnership avenues with affiliates to significantly increase results.
 
2. Integrate Affiliate Marketing into Quarterly Strategies: Make affiliate marketing a key component of your quarterly strategy to enhance brand reputation and drive direct traffic.
 
3. Incentivize Performance-Based Bidding: Encourage affiliates to bid on a performance basis, similar to platforms like Google and Facebook, to optimize marketing investments.
 
4. Invest in Manual Effort: Efficient affiliate marketing requires hands-on effort and can't rely on a single DSP or central platform.
 
5. Utilize Affiliate Marketing Platforms: Explore platforms like Impact.com for managing affiliate partnerships efficiently.
 
6. Leverage Website Traffic for Affiliate Links: Allow website owners or individuals with an audience to promote your brand using special links, offering commission on resulting transactions.
 
7. Consider Influencer Marketing as an Extension: View influencer marketing as a form of affiliate marketing where payment is based on posts rather than performance, but be cautious in the B2B space.





Links:
https://www.youtube.com/watch?v=QZCaP8KVeOc&feature=emb_imp_woyt 
https://www.youtube.com/watch?v=syUWifcJ0Ko&feature=emb_imp_woyt 
https://www.youtube.com/watch?v=32wWCna4zsA&feature=emb_imp_woyt 
https://www.youtube.com/watch?v=wt9eJL07ycI&feature=emb_imp_woyt 
https://www.youtube.com/watch?v=2CikRfquU34&feature=emb_imp_woyt 
 
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
YouTube: https://youtu.be/3IxbeIjfN8U 
 
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
 
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

 
John Schneider talks with host Chris Mechanic, as he shares insights on achieving predictable success in marketing by comparing it to coaching baseball. He discusses the importance of creating stability and predictability in the marketing pipeline, emphasizing consistent baseline performance. Schneider also highlights the significance of humility and business savviness for CMOs, explaining how understanding one's role within the broader organizational ecosystem and focusing finite resources on impactful projects contribute to success. He elaborates on balancing brand initiatives with revenue-driven goals and how generative AI and SEO play crucial roles in modern marketing strategies.
 
Takeaways: 
 Embrace Change: Understand that change is inevitable, and learning to adapt quickly can set your organization ahead of the competition.
 Foster Collaboration: Encourage a culture of teamwork and open communication. Collaborative environments lead to more creative and effective solutions.
 Lead by Example: Be the role model for your team. Demonstrate the qualities and work ethics you expect from your employees.
 Invest in Personal Development: Encourage and provide opportunities for continuous learning and improvement for both yourself and your team members.
 Effective Delegation: Learn to delegate tasks effectively. Trusting your team with responsibilities can lead to increased productivity and job satisfaction.
 Strategic Vision: Maintain a clear and strategic vision for the future. Effective leaders always have a plan and can communicate it clearly to their team.
 Provide Constructive Feedback: Offer constructive and actionable feedback that helps employees grow and improve in their roles.

Quote of the Show:
“” You can’t really grow what you can’t predict.”
 
Links:
LinkedIn: https://www.linkedin.com/in/schneider/ 
Website: https://www.betterworks.com/ 
 
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
YouTube: https://youtu.be/1N6gtyA5WbE 
 
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
 
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
YouTube: https://youtu.be/X3ZPkWnJxL8 
 
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
 
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 
 

 
Todays Guest is Jayashree Rajan, the CMO of Jitterbit. Jayashree sits down with host Chris Mechanic and shares valuable insights on context switching, emphasizing the importance of effectively transitioning between tasks and maintaining productivity. She also discusses her love for data and how leveraging it has been crucial to her success in marketing roles. The conversation dives into tools and best practices for managing a marketing team, optimizing the tech stack, and the benefits of using Jitterbit for business process automation. 
 
Takeaways: 
Leaders need to cultivate the ability to switch contexts effectively. It involves transitioning seamlessly between different tasks, projects, and roles throughout the day to maintain productivity and focus.
Embrace your inner data nerd. Utilize data analytics to inform decisions, understand market trends, and measure success. A/B testing and hypothesis-driven approaches to marketing strategies can yield significant insights and competitive advantages.
Explore how enterprise automation and technology integration can streamline operations, improve efficiency, and reduce manual workload. Tools like Jitterbit can help in connecting different systems and automating workflows.
A smooth and comprehensive onboarding process can significantly impact employee productivity and satisfaction. Using automation for routine tasks ensures that new hires have a positive start and can contribute to the team more effectively.
Encourage your team to prioritize tasks based on their impact on business goals. Creating a culture where asking questions and clarifying doubts is encouraged can lead to more efficient project management and better outcomes.
Utilize advanced tools and AI to enhance marketing efforts, from content repurposing to predictive lead scoring. Staying at the forefront of marketing technology and trends can significantly improve outreach and conversion rates.
Encourage your team to experiment with new tools, technologies, and methodologies. Keeping an open mind to learning and testing can uncover new opportunities for growth and innovation within your organization.
 
Quote of the Show:
“” - once you have a customer, you have to figure out how to keep them engaged, how to make sure that they're getting the best value and they continue to be your customer.
 
Links:
LinkedIn:https://www.linkedin.com/in/jayashreerajan/ 
Website: https://www.jitterbit.com/ 
 
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
YouTube: https://youtu.be/JZK5w1RpXuc 
 
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 
 
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 
 

Today’s guest is Adam Robinson, the CEO of Retention.com & RB2B. Adam and Host Chris Mechanic dive into how to run a successful Founder-led content strategy on LinkedIn, why content-market fit is crucial, and why personal stories work best for engaging with buyers. They also discuss how to build growth loops with your content and the benefits of different content distribution strategies.
 
Takeaways:
When creating content, be vulnerable and tell authentic stories. Sharing challenges, failures, and insights not only humanizes your brand but can cut through the noise on platforms like LinkedIn. It fosters a deeper connection with your audience.
Thought Leadership Should Flow from the Founder. Even if not directly selling, a constant stream of insights and thoughts from the company leadership can significantly boost team morale, attract top talent, and position your company as a leader in the industry.
Like product-market fit, finding your content market fit - what resonates deeply with your target audience - requires perseverance, curiosity, and dedication. Adapt and refine your content strategy based on feedback and engagement.
Your content efforts must be tailored based on whether your audience is active and engaged on the platforms you choose to focus on. This can significantly impact the effectiveness of your marketing strategies.
Regular, meaningful posts that offer genuine insights or value tend to create and maintain engagement. Being consistent helps in building a reliable presence that your audience looks forward to interacting with.
Use personal stories and experiences in your content. Sharing personal anecdotes or insights can significantly enhance the relatability and impact of your posts. It showcases real experiences which are often more compelling than generic content.
Investing in LinkedIn content won’t make you really famous, but if done right, you'll become famous in a small niche of the world, which helps you and your company in every single way. Forming a parasocial relationship with tens of thousands of people in your market is a very good thing for business. 
 
Quote of the Show:
“I have people hurling themselves to work for me. My Glassdoor rating is a 2.” - Adam Robinson
 
Links:
LinkedIn: https://www.linkedin.com/in/retentionadam/ 
Retention.com Website: https://retention.com/ 
RB2B Website: https://www.rb2b.com/ 
Adam’s Cease & Desist Post on LinkedIn: https://www.linkedin.com/posts/retentionadam_cease-and-desist-activity-7188637237247459331-KOse?utm_source=share&utm_medium=member_desktop 
 
Shoutouts: 
Founder Brand by Dave Gerhardt
Chase Diamond: https://www.linkedin.com/in/chasediamond/ 
Daniel Murray: https://www.linkedin.com/in/daniel-murray-marketing/ 
 
Ways to Tune In:
Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 
Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   
Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 
iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 
Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
YouTube: https://youtu.be/6PmFWV0DRj0 
 
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/