The CMO Podcast

vYve & Jim Stengel
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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte.

  1. 23 MIN AGO

    Sherina Smith (American Family Insurance) | Designed to Last

    What does it take to transform a legacy brand and yourself as a leader at the same time? To celebrate the launch of the streaming series on Hulu, Designed to Last, Jim welcomes Sherina Smith, Enterprise Chief Marketing Officer at American Family Insurance. Founded nearly a century ago in Madison, Wisconsin, American Family, or AMFAM, has grown into one of the largest mutual insurers in the United States. It serves millions of customers and generates more than $15 billion in annual revenue. The company has built its brand around a powerful purpose: to inspire, protect, and restore people’s dreams. Designed to Last is one of the boldest moves in the category, a first-of-its-kind streaming series on Hulu, with the first episode available now. Sherina joined American Family in 2019 as VP of Marketing and is now the Enterprise CMO for American Family and its subsidiary brands. She is responsible for helping guide the company’s flagship brand. She also leads the company’s marketing transformation, as well as customer growth strategies across the organization. Born and raised in the Pittsburgh, Pennsylvania area, Sherina graduated from Ohio State and earned her MBA from USC. She spent a foundational 11 years at Kraft, which we discuss, before roles at AbbVie Pharmaceuticals and JCPenney. Tune in as Sherina dives into how the show came to life, why long-form content is a powerful way to build engagement, and how brands can create deeper emotional connections in a crowded, competitive space. --- Stream Designed to Last on Hulu now! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    54 min

  2. 29 APR

    Christian Muche (POSSIBLE) | Building Marketing’s New Must-Attend Event

    This week, about 5.5 thousand marketers from 44 countries and 800 brands are convening in Miami for one of the fastest rising gatherings in our industry, and Jim’s guest is the entrepreneur behind it all. Jim welcomes Christian Muche, Global President and Co-Founder of POSSIBLE. Christian began his career as an accountant before discovering marketing, with time at early internet pioneers AOL and Yahoo in the early 2000s. In 2007, he co-founded DMEXCO, the Digital Marketing Exposition and Conference in Cologne, which became one of the most influential marketing and technology events in the world. Then in 2021, coming out of the pandemic, Christian co-founded POSSIBLE. Now in its fourth year, POSSIBLE brings together thousands of marketers, brands, and innovators in Miami for a three-day experience designed to spark connections and shape the future of the industry. Whether you are there in person or following from afar, tune in for a conversation with a leader who has built a differentiated and meaningful event platform, and learn what continues to drive his passion for bringing people together. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    42 min

  3. 22 APR

    Allison Varone (Campari America) | From Spritz to Strategy: Building Culture-First Brands

    What does it take to turn a simple drink into a global cultural phenomenon? This week Jim welcomes Allison Varone, the Head of Marketing at Campari America, to unpack the strategy behind one of the most impressive modern brand growth stories. From the rise of Aperol Spritz to the expansion of non-alcoholic options, the Campari Group has become one of the world’s leading spirits companies, with a portfolio of more than 50 premium and super-premium brands, from aperitifs, tequila, whiskey, rum, to cognac. Campari has grown into a $9 billion global player, built on a portfolio of premium brands that have become part of many people’s everyday rituals and celebrations.   Allison leads marketing for the entire U.S. portfolio, including overseeing brand strategy, consumer engagement, innovation, and integrated campaigns across Campari’s range of brands. She’s also deeply involved in shaping how these brands show up in culture, from major moments like Coachella and the U.S. Open,  to celebrating the everyday ritual of the aperitivo hour. Alison joined Campari in 2024, after nearly 12 years at LVMH, where she led marketing across some of the most admired luxury brands in the world, including Hennessy, Moët & Chandon, and Belvedere.  Before that, she spent an eventful six years in the early 2000s at Martha Stewart Living Omnimedia. Tune in for a conversation with a marketing leader who showcases how she balances heritage with innovation, through shaping the future of cocktail culture, consumer connection, and brand storytelling. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    45 min

  4. 15 APR

    Kenny Mitchell (Levi’s) | From Breakdancer to Legacy Brands

    Long before our guest this week became the CMO of Levi’s, he was rocking the brand as a kid, breakdancing with his brother in shell-toe Adidas and Levi’s denim. Fast forward a few decades, and he’s now leading one of the most admired brands in the world. This week Jim welcomes Kenny Mitchell, SVP and Chief Marketing Officer of the Levi’s brand at Levi Strauss & Co. The legacy brand was founded in 1853 by Bavarian immigrant Levi Strauss during the California Gold Rush. Originally designed as durable workwear for laborers, now 173 years later, it is the market leader in denim apparel, generating more than $6 billion in annual revenue. Kenny joined Levi’s in 2023 after serving as CMO of Snap Inc., bringing with him a track record of driving growth and cultural relevance. Since joining, he’s been focused on creating “modern-day moments” for the brand, connecting Levi’s legacy to today’s culture, from high-impact partnerships to the brand’s return to the Super Bowl with its “Behind Every Original” campaign. Previously, he has held senior marketing roles at McDonald’s U.S., Gatorade, and NASCAR.  Tune in for a conversation about growth, culture, and leadership, and what it really takes to move a brand, and an organization, forward. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    53 min

  5. 8 APR

    Nick Law (Accenture Song) | The Marketing Industry Needs More Freaks

    If the role of a CMO is to make a brand interesting, why does so much marketing today feel anything but? This week Jim sits down with Nick Law, Creative Strategy & Experience Lead of Accenture Song, the $20 billion creative services division of Accenture, to explore what’s gone wrong in modern marketing, and what leaders need to do to fix it. In 2019,  Accenture Song (then called Accenture Interactive) purchased the highly awarded and fast-growing creative agency droga 5. Teaser alert: its founder, David Droga, is a big reason Nick is now at Accenture Song.  Nick’s journey is anything but traditional. He began his career in trade school in Randwick, Australia, before rising through the creative ranks, where he spent 17+ years at R/GA during its most innovative era, a stint at Apple as VP of Marketing Integration, and now helping shape one of the most expansive creative organizations in the world. Today, at Accenture Song, he works across marketing, design, commerce, and customer experience, bringing together systems and storytelling at scale. Tune in for a conversation about creativity, leadership, and the evolving role of marketing in an increasingly complex world, and what it really takes to build brands that people care about. — Learn more, request a free pass, and register at iab.com/ccs  Promo Code for $150 off ticket prices: CMOPODCCS26 — This week's episode is brought to you by IAB. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    48 min

  6. 1 APR

    Marketing to Generations: Gen X and Boomers with Brent Rivard (Geezer Creative)

    If you think the biggest growth opportunity in marketing is Gen Z, Millennials, or Gen Alpha, this episode may change your mind. We kick off a special monthly series focused on how marketers approach different generations, starting with Gen X and Baby Boomers. To explore the 50+ audience, Jim welcomes Brent Rivard, CEO and co-founder of Geezer Creative, an agency built around one bold premise: the marketing industry has been ignoring consumers who represent an $8 trillion opportunity. Gen X and Boomers control roughly 70% of disposable income in the U.S., yet most brands remain obsessively focused on youth. Gen X alone outspends Gen Z by multiples in categories like alcohol, while affluent 50+ consumers are driving massive growth in travel, wellness, longevity, and lifestyle spending. Brent studied at the Ivey Business School in Ontario and went on to spend two decades at top agencies, including BBDO, Anomaly, Doner, and Lowe Roche. After a stint as a CMO, he founded Geezer Creative in 2024 to help brands reposition themselves for what he believes is the most overlooked and fastest-growing audience in North America. Tune in for a conversation with an advocate fighting for smarter audience choices in advertising. — Learn more, request a free pass, and register at iab.com/ccs   Promo Code for $150 off ticket prices: CMOPODCCS26 — This week's episode is brought to you by IAB. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    47 min

  7. 24 MAR

    Diana Haussling (hello Products) | Leadership Lessons from a CMO Turned CEO

    More and more CMOs are ascending to the CEO role. Starbucks, Hinge, Revlon, Avon, and Brinker International are all companies that have elevated former CMOs to CEO. Joining Jim this week is a guest who joins that group. Diana Haussling is the Chief Executive Officer of hello, the bold, happy, design-forward oral care brand. Founded in 2012 by Craig Dubitsky with the goal of being a “friendly” alternative in the market, hello was acquired by Colgate in early 2020 for a reported $351 million. Today, hello products are found in over 55,000 retail stores across the U.S. Before stepping into the CEO role, Diana served for four years as Chief Marketing Officer for North America at Colgate, where she led Marketing, Digital Commerce, and Direct-to-Consumer. Her career also includes roles at three other Fortune 500 companies: Campbell’s, General Mills, and The Hershey Company. Tune in for a conversation with a leader who speaks candidly about insecurity, ambition, and why learning to talk about your strengths isn’t bragging, but necessary. — Learn more, request a free pass, and register at iab.com/ccs  Promo Code for $150 off ticket prices: CMOPODCCS26 — This week's episode is brought to you by IAB. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    58 min

  8. 18 MAR

    Kofi Amoo-Gottfried (DoorDash) | The DoorDash Super Bowl Bet That Changed Everything

    What does it take to build a brand that cuts through the noise in a world where most people are trying to ignore you? Jim’s guest this week is Kofi Amoo-Gottfried, Chief Marketing Officer at DoorDash, who has spent the last seven years helping transform the company from a restaurant delivery app into a multi-category commerce platform with over $14 billion in revenue and more than 3.2 billion orders in 2025. Today, DoorDash is one of the most recognizable brands in tech, with ambitions to become a “24/7 life assistant” for its customers. Kofi joined DoorDash in 2019 as VP of Marketing before being promoted to the company’s first Chief Marketing Officer in 2022. In this role, he oversees marketing across consumers, merchants, and Dashers. Born in Ghana, Kofi came to the U.S. for college in Minnesota, where, as he says, he stumbled into marketing. He began his career at Leo Burnett, then worked at Wieden+Kennedy and Publicis, before moving to the brand side with Bacardi and Facebook. After the recording, Kofi announced that he will be stepping down from his role at DoorDash in May, marking the end of an impactful chapter helping shape one of the most recognizable brands in tech and commerce. Tune in for a conversation on risk, leadership, and building work that actually gets noticed. — Learn more, request a free pass, and register at iab.com/newfronts Promo Code for free access: CMOPODNEW26 *Note: promo code is exclusive for brand and agency, brand marketers and media buyers. IAB reserves the right to cancel any registrations that don’t meet this criterion.  — This week's episode is brought to you by IAB. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    59 min
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About

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience. The CMO Podcast is sponsored by Deloitte.

Information

  • Creator
    vYve & Jim Stengel
  • Years Active
    2019 - 2026
  • Episodes
    422
  • Rating
    Clean
  • Copyright
    © vYve
  • Show Website
    The CMO Podcast

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