49 min
Maya Spivak - Brand Builder ex Segment, Gretel and Mux Standout Startup Brands
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- Marketing
Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B.In this episode we discuss category creation, brand's impact on demand, and getting buy-in for brand campaigns.To learn more:Maya Spivak on LinkedInBeloved Te...
Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B.In this episode we discuss category creation, brand's impact on demand, and getting buy-in for brand campaigns.To learn more:Maya Spivak on LinkedInBeloved Te...
49 min