Standout Startup Brands Amrita Gurney and Janessa Lantz

As an advisor and board member to high-technology startups, Jamie Barnett has taken on leadership roles in marketing, product, and customer success across top startups in cybersecurity, AI, DevOps, and IoT sectors. 

In this interview Jamie shares
Which roles that are important in brand workThe evolution of the role of visual identity in the last 10 yearsThe importance of prioritizing brand work and the psychology behind consistency and trustFollow Jamie on LinkedIn and Medium.



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This conversation with veteran marketing leader Meghan Keaney Anderson explores the importance of brand in marketing and the challenges of integrating brand and performance marketing. It highlights the role of values in shaping a company's brand and the need for goal alignment within marketing teams. Finally, Meghan shares her observations on the shift away from pure performance marketing towards a holistic approach to marketing that leans more heavily on brand for awareness and differentiation.

Follow Meghan on LinkedIn.


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In this episode, we interview Tom Wentworth, CMO of Recorded Future and former CMO at high growth startups including Acquia and Optimizely.

Tom shares his thoughts on everything from building internal brand teams to building brand as a strategic asset to why standout brands go beyond marketing teams to bring together a truly integrated approach to awareness, positioning and trust building.

Follow Tom Wentworth on LinkedIn
Tom's presentation on Brand Fuels Demand
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Maya Spivak is a seasoned marketer who has built multiple beloved developer brands, most recently as the VP of Marketing at Gretel, as well as Mux, the video infrastructure platform, and Segment, joining when the company was only 60 people and leaving shortly after its 10x growth in size and ARR, when it was acquired by Twilio for $3.2B.

In this episode we discuss category creation, brand's impact on demand, and getting buy-in for brand campaigns.

To learn more:

Maya Spivak on LinkedIn
Beloved Tech Brands Conference
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Episode is Live
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On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand.
You can learn more by following us on LinkedIn using the links below:

Jess Iandiorio
StarTree.ai
Amrita Gurney
Janessa Lantz
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Welcome to Season 2! Today I mix things up with a solo episode, sharing my experience launching my first out of home (OOH) campaign.

I cover:
When and why to consider running a brand campaignHow we launched our first OOH campaign for FloatWhat I learned, and what I would do differently in future

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