98. How to work with Account Based Marketing - Markus Ståhlberg (N.Rich‪)‬ B2B SaaS CEOs

What you should do to successfully start working with ABM (Account Based Marketing).
Markus Ståhlberg - CEO & Co-founder at N.Rich - in B2B SaaS CEOs.
We talked about common mistakes companies do re. ABM, the importance of a well-defined ICP, how your competitors "failed customers" can be your best prospects, and much more.
-
Timeline in the episode:
1:45 - Who is Markus Ståhlberg?
2:40 - N.Rich's elevator pitch.
3:50 - Five quick ones.
7:30 - Why he started N.Rich.
9:40 - External question from Peter Robson Bohm at IDkollen: "In order to benefit enough from ABM, what is your take on our ARPA, length of sales cycle and number of stakeholders per account?"
12:00 - Common mistakes companies do re. account based marketing.
22:20 - Three important things connected to a strong Go-to-Market strategy.
25:30 - N.Rich's customer's AHA-moment?
30:00 - Their best lead-generator the last 6 months.
31:50 - The best way to do outreach to Markus.
33:30 - Closing questions
-
Do you want to book more meetings and increase your sales?
Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam.
Try Vaam for free on vaam.io.
Follow Josef Fallesen on LinkedIn: https://www.linkedin.com/in/joseffallesen/
Follow Vaam on LinkedIn: https://www.linkedin.com/company/vaam-io
Follow Vaam on Youtube: https://www.youtube.com/@vaam.io
-
Markus' company N.Rich helps you start and scale your account-based motion easily without compromising on data quality and global reach.
Read more about N.Rich on: https://n.rich/
Follow Markus Ståhlberg on LinkedIn: https://www.linkedin.com/in/mstahlberg/
-
The music:
Learning - Averro, AROM, Tore P
https://open.spotify.com/track/5GOQtwi7xTnEoNqHrBOWem?si=4365c043e90e4444

Hosted on Acast. See acast.com/privacy for more information.