Ecommerce Society Podcast Kerrie A. Fitzgerald

Welcome to the Ecommerce Society Podcast! In this episode, we sit down with Candace D’Agnolo, founder and CEO of Pet Boss Nation. Candace shares her extensive experience in the pet industry, offering actionable advice for entrepreneurs at any stage of their journey.
Key Topics Discussed:
Entrepreneurial Beginnings: Learn how Candace transitioned from painting murals to launching her retail pet store, Dogaholics, and the lessons learned from those early entrepreneurial efforts.
Challenges of Brick-and-Mortar Businesses: Discover the risks and rewards of physical stores compared to online businesses, including lease negotiations and managing upfront costs.
Financial Insights for Business Owners: Gain insights into effective cash flow management and the importance of financial planning for sustaining and scaling a business.
Preparing to Sell Your Business: Candace discusses her strategy for preparing and selling her businesses at a profit, emphasizing timing and business valuation.
Pet Boss Nation's Evolution: Hear about the evolution of Pet Boss Nation into a consulting and group coaching powerhouse, and how these services can help pet business owners thrive.
Join us for this enlightening conversation with Candace D'Agnolo, packed with real-world advice for growing your business in the pet industry. Don’t miss out on these expert insights!
 
Follow Candace & Pet Boss Nation
petboss.com
https://www.facebook.com/petbossnation
https://instagram.com/petbossnation/
Join the Pet Boss Club - petbossclub.com
 
Work With Me:
Grab my new book, Customer Obsession 
 
Let’s Be Friends
Follow Kerrie on Instagram
Follow Ecommerce Society  on Instagram
www.kerriefitzgerald.com
www.kerriefitzgerald.com/services

This episode dives into the magnetic world of product packaging, spotlighting Poppy as a standout example. We explore how impactful packaging can captivate customers and leave a lasting impression. The episode features insights into the transformation from Poppy's original brand, Mother Beverage, to its current vibrant presence, showcasing how strategic packaging changes can elevate a brand's market position. We also hear about the pivotal role that packaging played in the success of The Dapper Dog Box, enhancing both sales and customer engagement. Wrapping up, we extend an invite to join the Cultish Product Program, where listeners can further their knowledge on packaging mastery and enhancing customer experiences.here.https://drinkpoppi.com/
 
If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June.
JOIN THE CULTISH PRODUCT! 
www.kerriefitzgerald.com/cultish
Join by May 23rd. 
 
If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com
BOOK HERE: https://calendly.com/kerriefitzgerald/60
 
Chapters
00:00 - Unpacking the Importance of Product Packaging
09:55 - Dive into Poppy’s Vibrant Packaging and Brand Evolution
15:46 - From Mother Beverage to Poppy: A Brand Transformed
 
Takeaways
Packaging is more than just wrapping; it’s an essential part of the customer's journey and brand perception.
Effective packaging can set your brand apart, boosting recognition and sales.
Poppy’s evolution showcases the substantial impact of thoughtful rebranding and packaging.
Selecting the right color scheme and design can make your product irresistible.
Learn the secrets of successful packaging in Kerrie’s Cultish Product Program.

The power of customer experience and packaging and how powerful a role they play in getting a customer to stop their scroll in a sea of crowded and saturated brands but get them to choose YOU to buy from. IN this case study style podcast I use an adorable toilet paper brand, who gives a crap and walk though their powerful packaging and why I’m absolutely obsessed with it. If you can follow along  while you listen- check them out here.https://us.whogivesacrap.org/
 
If you want to level up your packaging and customer experience- check out my coaching program which kicks off in early June.
JOIN THE CULTISH PRODUCT! 
www.kerriefitzgerald.com/cultish
Join by May 23rd. 
 
If Cultish Product isn’t your vibe- grab a packaging & customer experience audit with me and lets get you leveled up. * I only offer these a few times a month, so if you want a spot but dont see availability, message me here and throw out a few extra times and dates ( and your timezone) and if i can ill open a spot for ya. Email support@kerriefitzgerald.com
BOOK HERE: https://calendly.com/kerriefitzgerald/60
 

JOIN THE CULTISH PRODUCT! 
www.kerriefitzgerald.com/cultish
Join by May 23rd. 
 
Repeat customers are the bloodline of your business- you need them and you want more of them. Customer Loyalty is kind of this weird buzzword but it can be hard to actually know HOW to get it- what do you need to do. In this episode of Ecommerce Society, I will show you HOW to get more repeat customers, why you want them, and 5 things you can start doing today to get them in your business. 
I also use real examples- for example I just spent $150 this morning with the brand, Dressed in Lala. This was my second order with them in the span of one month- why and how did they get me to spend $150 on top of the $57 I spent with them the first time……..Listen to find out.
 
Takeaways
Repeat customers spend 67% more than new customers per transaction.
Repeat customers contribute to approximately 40% of the revenue for an online store.
To get repeat customers, focus on creating a positive customer experience.
Implement a customer loyalty program and send regular email campaigns.
Improve customer service and use post-purchase emails to stay connected with customers.
Create memorable packaging to enhance the unboxing experience.
Don't be afraid to ask for the sale and promote your products.
 
Chapters
00:00 Introduction: The Importance of Repeat Customers
08:29 Building Trust and Loyalty through Positive Experiences
13:04 Tips for Getting More Repeat Customers
29:29 Asking for the Sale: Don't Be Afraid to Promote Your Products

JOIN THE CULTISH PRODUCT! 
www.kerriefitzgerald.com/cultish
Join by May 23rd. 
 
Passive income is all the rage these days but is it actually possible to make it happen in your ecommerce business? My answer is YES it is. You can 100% set a few marketing channels or systems up in your business to allow your business to generate sales without you trying each day- pretty magical right?
Well it is. You can do this through the combo of your website and email- and in this episode of Ecommerce Society podcast I walk you through how you can do it and talk about the power of email and why you need it in your business. 
If you want to implement these strategies in your business, then join us for the next round of our group coaching program, The Cultish Product! We kick things off in JUne for 3 months. www.kerriefitzgerald.com/cultish
Deadline to join is May 23rd.
.
Takeaways
Passive income in e-commerce is achievable through various strategies.
Affiliate programs allow influencers and bloggers to promote products for a commission.
Customer loyalty programs encourage repeat purchases and referrals.
Email marketing helps create a sales funnel and nurture leads.
These strategies can generate passive income and provide a high return on investment.
Chapters
00:00 Introduction: Making Passive Income in E-commerce
01:25 Affiliate Programs: Harnessing the Power of Influencers
06:16 Email Marketing: Creating a Sales Funnel
 
 

JOIN THE CULTISH PRODUCT! 
www.kerriefitzgerald.com/cultish
Join by May 23rd. 
 
Get ready for a lively chat on The Ecommerce Society Podcast! Today, we’re diving into why it’s a game-changer to build a brand, not just a business, especially if you're in the product biz. We’ll tackle the challenge of popping out in a packed market and lay out some clever strategies to help you do just that. Expect lots of insights on boosting your customer experience, adding a personal touch by sharing the founder’s story, and discovering that magic ingredient—the unique selling proposition of your product. Plus, we've got some nifty examples to help you sprinkle these key ingredients into your own brand recipe!
 
Takeaways
Branding is your secret weapon in the bustling marketplace.
Stellar customer experiences are your ticket to a loyal fanbase.
Sharing the founder’s story adds that personal sparkle, building trust and connections.
Spotting and flaunting your product’s unique charm separates you from the crowd.
Chapters
00:00 - The Big Shift: Business to Brand
00:59 - How to Shine in a Sea of Sameness
06:07 - The Power of a Personal Story in Branding
13:48 - Discovering Your Product’s Secret Sauce