From the Ground Up Inc.

There is such a wide range of shocks that can happen to your supply chain and to the demand for what you’re making. Can you ever truly prepare? What kinds of projections are most useful, and how can you set yourself up for success if you do have the ability to anticipate a surge in demand?
We decided to ask someone who has worked with many companies, large and small, to make their supply chains more diversified and flexible. She’s also something of a supply chain influencer (the LinkedIn variety, not TikTok!). She’s Lisa Anderson, president of LMA Consulting Group.

No matter how sturdy your supply chain is, sometimes, crisis hits. And sometimes, it's due to something that seems positive: A sudden surge in customer demand.

For The Woobles and founder Justine Tiu, a huge order of her pre-started crochet kits was delivered with flaws. Could she get her customer orders out on time? For Bobbie infant formula co-founder Laura Modi, it was a nationwide formula shortage that caused her to rethink her customer communications--and cut off new orders on her website altogether. Hosts Diana Ransom and Christine Lagorio-Chafkin unpack all the complex supply-chain management issues and customer communications strategies that come with a sudden surge in demand.

Article and Transcript

Read more about Bobbie.

Bobbie's website.

How Bobbie handled the formula shortage.

Read more about The Woobles.

The Woobles website.

This week, we’re following up our discussion about how to make sure your mission fits your business with an interview with one of the most fascinating sustainability experts working today: Vincent Stanley, Patagonia’s director of philosophy. Patagonia has been one of the most notable brands in environmentally responsible business practices and production for decades, and Vincent has been with the company, evangelizing about what makes Patagonia unique, since even before it was called Patagonia.
 
Host Diana Ransom talks to Stanley and is told some stories from Patagonia's history that we've never heard before, revealing tipping points that caused the company to adapt its social mission from outdoor-enthusiasm to one that includes a sustainable supply chain and responsible manufacturing, and led to the adoption of a profit-donation model as well. He shares his perspective on making a company's mission more than just a statement, but a way of operating that builds trust and engagement among employees--and spurs creativity too.
Read the full transcript
Learn more about social responsibility at Patagonia
Read more about The Future of the Responsible Company: What We've Learned from Patagonia's First 50 Years by Stanley and founder Yvon Chouinard
Learn why Patagonia was Inc.'s 2022 Company of the Year

What happens when a company's giving back ... just isn't enough? In a special panel at this year’s SXSW festival, co-host and Inc. executive editor Diana Ransom led a discussion with Jacq and Scot Tatelman, the co-founders of State Bags, as well as Mandy Teefey, the CEO of Wondermind, which she co-founded with her daughter Selena Gomez. The conversation gets into the difficulties and successes of mission-driven businesses, and how these creative founders have adapted their missions to best serve the communities that inspired them.
Read the story at Inc.com and see the full episode transcript.
Read more about this conversation about mission-based businesses.
Learn more about Wondermind
Learn more about State Bags

Which should come first, your killer idea or your ideal customer? So many questions about finding product-market fit were raised by our fascinating discussion with Michelle Cordeiro Grant of Gorgie, and Steven and Brittany Yeng of Skrewball. Christine Lagorio-Chafkin spoke with Jeff Bussgang, a venture capitalist and senior lecturer at Harvard Business School, where he teaches a revered class all about product-market fit called Launching Technology Ventures. He has fascinating thoughts on why your early-stage startup should be an experimentation machine; the effect AI has had on startups testing their market; and some of the ethical considerations that put pressure on this process and disproportionately affect BIPOC and women founders.

Learn more:

Read this story and see full transcript on Inc.com
Flybridge Capital Partners, Bussgang's early-stage venture-capital firm with offices in Boston and New York City and over $1 billion under management. 
Jeff Bussgang's Harvard Business School site. 
BrightHire, referenced at 5:02
Read more about Classpass's pivot, referenced at 17:36 link 
Bussgang's post about ethical considerations early-stage founders need to make, referenced at 20:02 
X Factor Ventures, referenced at 21:37 

Build it and they will come? It’s not so simple. Hosts Diana Ransom and Christine Lagorio-Chafkin spoke with founders who took two totally different approaches to a core business concept: finding product-market fit. They spoke with Michelle Cordeiro Grant, founder of the sugar-free energy drink Gorgie, and Brittany and Steven Yeng, founders of the peanut butter liquor brand Skrewball whiskey, about how they identified their markets, strategies they used to get their items on shelves, and how they applied consumer feedback to adjust what they were selling.
Learn more:
Michelle Cordeiro Grant’s website
Gorgie
Skrewball Whiskey
Inc. podcasts
Episode recap and full transcript