Noah Kagan Presents

Noah Kagan
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  • Entrepreneurship
  • Updated weekly

The #1 podcast for entrepreneurs. Learn proven strategies to start and grow a business, improve productivity, and live a happier life. Hear from top performers in all industries. Guests include entrepreneurs, CEOs, consultants, and more.

  1. 7 hr ago

    My Calling Isn't Software Deals

    A listener sent me a message saying I'd lost my spark. That I didn't sound inspired anymore. Honestly... it made me stop and think. In this episode, I unpack why he was partly right. My calling isn't software deals anymore. It's building businesses, solving problems, and showing up for the people who count on me. I also share one AI workflow that's completely changed how I lead AppSumo, why we overreacted to the AI boom, and what happens when you stop chasing every shiny new thing and get back to your core. If you've ever wondered whether you've outgrown your work, this one's for you.  In this conversation, you'll enjoy 3 BIG things: • Why your calling can evolve without losing your purpose • How to course-correct when you realize you've drifted too far from your core • Why honest feedback (even from AI) can make you a better leader Enjoy these 3 things plus many nuggets along the way. I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.   Links & resources mentioned: • Claude (Noah's AI assistant) : https://claude.ai • AppSumo : https://appsumo.com • TidyCal : https://tidycal.com • SendFox : https://sendfox.com • Meeting Coach : (Noah's internal AI meeting feedback tool) (coming soon) • Million Dollar Weekend : https://milliondollarweekend.com • Follow Noah on X :  https://twitter.com/noahkagan P.S. Here's Claudes feedback on this very episode as it was happening in realtime: The strongest thing in this episode is the thing you didn't plan to talk about. Marcin's note ("you don't sound inspired, you don't want to run AppSumo, you're in the best season of your life") is the whole episode, and your answer to it is genuinely good. The problem is you never say it cleanly. The cleanest version is buried in the middle: software deals isn't your calling, but business is your calling and the company is your responsibility, and the spark didn't die, it matured into follow-through. That's the episode. Right now it's a needle in 20 minutes of riffing instead of the spine the whole thing hangs on. You bury your two best business lessons. The refund/Plus-customer admission is the most useful leadership moment in the episode and you glide past it: "I made decisions on the best info I had, but I didn't check back on the outcomes and improve them, and we course-corrected too slow." That's a clean, repeatable lesson any operator can steal. Same with the over-adjustment arc (we thought SaaS was dying and vibe coding would kill us, so we over-corrected, and now we're walking it back to the core). Both are stronger than the abstract "discoverability / velocity / treat best customers better" framing, which stays high-level. Lead with the admissions, not the framework. The Claude feedback loop is your most shareable practical drop and you undersell it with the $9.99 joke. Transcript-into-Claude-for-feedback, the Eamon skill, Meeting Coach running live during meetings, the reframe that a CEO sets the scorecards instead of solving the problems in the room. That's the segment people will text you about. Give it room. What's working: the vulnerability lands, the floor-sleeping callback is great, and "it's okay to quit stuff and it's okay to continue stuff, the point is recognizing the behavior and whether it's aligned" is your most quotable line. "Calm is cool" and "building up" are good repeatable phrases. What's hurting it: it meanders and has three or four false endings ("yeah that's it," "damn that was the good stuff"). The BYOLM/BYOK bit at the end feels tacked on, half a thought you ran out of runway for. And the "I won't share company secrets" then sharing them is a touch coy. Either share or don't. One structural fix for next time: you open with the listener critique by accident. Open with it on purpose. The episode is "someone told me I lost my spark, here's my honest answer." Frame it that way in the first 60 seconds and the whole thing tightens.

    18 min

  2. 31 May

    Distracted... Again!

    This month I've been thinking a lot about distractions and how easy it is to spend time on things that feel productive while avoiding the one thing that actually matters. I've been getting distracted by stocks and NBA bets, using AI as a weirdly effective therapist after an argument with my wife, and finally the big focus reset we're making at AppSumo. If you've been feeling scattered, stuck, or like you're busy but not really moving forward… this one's for you. 🎧 In this episode, you'll learn: Why Distractions usually reveal the real problem. What a clear plan feels like under stress. How you can kickstart your mid-year reset. Links & resources mentioned: • AppSumo  https://appsumo.com • TidyCal  https://tidycal.com • SendFox  https://sendfox.com • FormRobin  https://formrobin.com • Follow Noah on X  https://twitter.com/noahkagan • My book Million Dollar Weekend  https://milliondollarweekend.com

    14 min

  3. 29 Apr

    We Lost 50%… Now What?

    I'm feeding my baby while recording this… she's spilling milk, I'm spilling AppSumo updates. Everybody wins.  So we've gone from 140 people down to around 40. Revenue has dropped hard. And for the first time in 16 years, staying in business actually feels uncertain. So this episode is about what we're doing now. What's working, what's not, and how we're getting things back on track. I talk about why we're focusing on just 30 great deals instead of hundreds, what AI is actually good for… and where it's total BS. And how I'm thinking about rebuilding the team in a way that actually works long term. Also sharing a mindset nugget I just heard and loved from an incredibly talented cyclist:  'when it's hard, that's when you're strong'.  Turns out that applies to parenting… and business. You'll like this one if things feel messy right now and you're trying to figure out your next move.   In this conversation, you'll enjoy 3 BIG things: What to do when your business gets cut in half How to rebuild a team after layoffs and uncertainty Why hard moments are where you level up   Enjoy these 3 things plus many nuggets along the way. I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

    23 min

  4. 30 Mar

    Is This A.I. Slop?

    We were spending $56K/year on AI tools at AppSumo. A dozen subscriptions, nobody sharing anything. So we killed all of it and put the entire company on one Claude plan. Let's go. This episode I break down exactly how we rolled out AI to every single teammate in 3 weeks, why the tool itself wasn't the secret (the shared platform we built on top was), and the wild stuff that happened when non-technical people started building their own automations. From our deal of the day going from 25 minutes to 60 seconds, to our payroll specialist who'd never opened terminal building skills in her first week. In this conversation you'll enjoy 3 BIG things: How we saved $32K/year by killing every AI subscription and going all-in on one platform — and the exact 3-day rollout we used to get full adoption The real use cases that are changing how AppSumo operates — deal cards in 60 seconds, BD running everything from one screen, and our CMO shipping 6 AI skills in a single week Why the Slack channel #ai_daily became our secret weapon and how horizontal learning (not top-down training) is what actually drives AI adoption Enjoy these 3 things plus many nuggets along the way. My book Million Dollar Weekend breaks down how to start a business in simple steps you can do in one weekend. I also send brutally honest emails about business and life. Join 350k people reading them at noahkagan.com.

    12 min

  5. 26 Feb

    Baby #2

    I just turned 44, and we just had our second daughter. Double girl dad. Let's go. This episode is a mix of life lessons, AI experiments, and some questionable investing decisions. I talk about what having a second kid taught me, why self-belief matters way more when revenue is down, and how getting older has made me care less about awards and more about meaning. I also tested OpenClaw, gave it real access to my life, and asked it to tell me what to say on this podcast. It lied. Then it admitted it lied. Which honestly felt very human. In this conversation you'll enjoy 3 BIG things: What becoming a dad (again) is teaching me about fear, confidence, and second reps Why picking the right partner and calling your parents might be the highest ROI decisions of your life How to ignore hype cycles, invest in boring things, and zag when everyone else zigs Enjoy these 3 things plus many nuggets along the way. My book Million Dollar Weekend breaks down how to start a business in simple steps you can do in one weekend. I also send brutally honest emails about business and life. Join 350k people reading them at noahkagan.com.

    19 min

  6. 27 Jan

    Standards Matter

    I just had lunch with someone who sold a billion-dollar company. What stuck with me wasn't the money, it was how seriously he took standards. Not just in his work but through his entire life. This month I talk about what standards really mean, why they're just values in action, and how raising them creates clarity instead of chaos. This is about doing better work, even when things feel messy, and coming out stronger on the other side. In this conversation you'll enjoy 3 BIG things: How to set real standards instead of vague values How to rebuild trust when customers check out Why higher standards actually make decisions easier Enjoy these 3 things plus many nuggets along the way. My book Million Dollar Weekend breaks down how to start a business in simple steps you can do in one weekend. I also send brutally honest emails about business and life. Join 350k people reading them at noahkagan.com.

    13 min

  7. 31/12/2025

    Leading in 2026

    It's New Year's Eve, and I've been taking stock of everything 2025 threw my way and what I want 2026 to look like. There were plenty of ups and downs, but what didn't work has forced me to rethink how I lead. In this episode, I talk honestly about what's changing at AppSumo, what I've learned by getting closer to the work again, and why leadership right now looks very different than it did. In this conversation you'll enjoy 3 BIG things: Setting goals that actually change your behavior Going easier on yourself when things don't work out Resetting direction when you've drifted Enjoy these 3 things plus many nuggets along the way. My book Million Dollar Weekend is for aspiring entrepreneurs who want to start something without overthinking it. I break the process down into simple steps you can actually do in a weekend. I also send emails with my unfiltered thoughts on business, money, and life. People seem to like them. You can sign up at noahkagan.com and join 350k+ readers getting the good stuff each month.

    38 min

  8. 01/12/2025

    AppSumo Horizon

    Today, I'm giving you part three of the AppSumo saga. Black Friday was rough, targets got missed, and the team felt it. But I zoomed out and the signals actually looked way better than expected. Refunds are dropping, deal quality is rising, customer sentiment is improving, and we're finally stabilizing the business after a horrible year. So in this episode I break down our simple three part plan to see out 2025, and talk about bundles, new partner offerings, the future of software, and how leadership really works when the scoreboard looks ugly. It's honestly the most exciting I've felt about AppSumo's horizon in a long time. In this conversation you'll enjoy 3 BIG things: How to course-correct when your Black Friday deal flops hard What I do when customers stop clicking How to avoid repeating the same mistakes next quarter Enjoy these 3 things plus many nuggets along the way. My book Million Dollar Weekend is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend.   I have also been sharing emails on my brutally honest advice on a variety of topics. People have been loving it. Sign up at noahkagan.com and join 350k other people who get juicy insights every month.

    26 min
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Hosts & Guests

About

The #1 podcast for entrepreneurs. Learn proven strategies to start and grow a business, improve productivity, and live a happier life. Hear from top performers in all industries. Guests include entrepreneurs, CEOs, consultants, and more.

Information

  • Creator
    Noah Kagan
  • Years Active
    2016 - 2026
  • Episodes
    388
  • Rating
    Explicit
  • Show Website
    Noah Kagan Presents

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