147 episodes

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

The Futur with Chris Do The Futur

    • Business
    • 5.0 • 1 Rating

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

    Make enemies, gain friends — with Freddie Ost

    Make enemies, gain friends — with Freddie Ost

    If punk rock were a genre of design agency, then SNASK would be the Sex Pistols. As they state on their website, SNASK is a “creative agency of misfit geniuses conquering the world through fine lookin’ design and real emotions. To worry about what people think of us is a waste of time.”
    Freddie Ost is the founder of SNASK and we were fortunate enough to have him on the show and really get to know the person behind the eccentric agency.
    In the spirit of his business, the conversation oscillates between emotional vulnerability and playfulness. So if all goes well, you will laugh, cry, and be inspired in no particular order.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 4 min
    Copywriting and Cold Emails — with Cole Schafer

    Copywriting and Cold Emails — with Cole Schafer

    Copywriting is hard. Which is why we always appreciate great copy when we see it. It’s usually simple, clear, and tickles your brain if written well.
    Cole Schafer is a creative writer. By day he runs a small advertising business called Honey Copy. By night, he writes and publishes poetry under the alias, January Black.
    He’s got a lot to say and he does it without mincing words. But in a way that will make you smirk.
    In this episode, Cole and Chris talk about the nuance and challenges of language and how to wield it with grace. We’ll hear about how he found writing, why he left a well-paying agency job for manual labor, and how to name a $15 cookie so that people will happily buy it.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 6 min
    Everything is a Remix — with Kirby Ferguson

    Everything is a Remix — with Kirby Ferguson

    Humans are inherent copy machines. Emulation is how we learn to walk, talk and navigate the world. But when it comes to ideas—especially ones we deem “original”—things are different.
    We become hyper critical of imitation and resent anything close to a copy of our own. Obsessing over ideological ownership. But what we don’t do, is turn that critical lens on ourself.
    Copy, transform, and combine. According to Kirby Ferguson, this is the recipe for creativity.
    Kirby is a filmmaker, speaker, and writer. You probably know him best from his acclaimed documentary, Everything is a Remix. You can watch it for free on YouTube and we promise that it will change that way you think about originality And maybe help you let go of that inner critic.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 23 min
    What is Human-Centered Design? — with Lauren Schwendimann

    What is Human-Centered Design? — with Lauren Schwendimann

    Picture yourself at the airport. You’ve just returned from a long, arduous flight and you are exhausted. The last thing you want is to get in your car and make the lengthy drive home.
    So you open a ride sharing app, hail a car, and moments later you are on your way home. And the car is driving itself while you nap in the back seat.
    Strangely enough, if you live in the metro-Phoenix area, you can do that. All with the help of autonomous ride service, Waymo.
    Lauren Schwendimann is the interaction design lead for Waymo. Her and her team are responsible for designing all consumer touch points for the company. Both the app and the rider experience.
    If you thought designing a website was tough, imagine designing a driverless car experience. How do you quell that innate fear and skepticism of a robot driving you around?
    In this episode, we talk about human-centered design, the inherent challenges of new technology, and what skills you need to be a great UX designer.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 57 min
    How to start your own design agency — with Dan Mall

    How to start your own design agency — with Dan Mall

    When you think of a design agency you might imagine a large, bustling office, with an open floor plan, teaming with creative people.
    And most of the time, reality would meet your expectations. But not all of the time.
    Because that's not what Philadelphia based agency, Superfriendly, is. It’s not even close.
    Superfriendly is a distributed design collaborative. Which means their team members reside all over the world. Like specialized creative agents, they are tapped to collaborate on projects that maximize both their skill and their personal experience.
    Our guest in this episode—Dan Mall—is the founder and sole employee of Superfriendly.
    Dan shares how and why he structured his agency the way he did and why having the right people in the room is how you win.
    You will also hear how Dan reverse engineered his entire career. From entry level designer to agency strategist and the double-edged sword of youthful arrogance.
    But the most compelling part of this conversation is how Dan and Chris discuss pricing.
    You’re probably familiar with the various pricing models. Like hourly, value-based, cost plus, etc. But have you ever thought about the ethics involved in each?
    Some may think value-based pricing is unethical. Others might argue that charging hourly is. Who’s right? And what’s the most important part of the equation?
    We’ll let you decide, but we suggest you listen to this episode first.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 10 min
    What is a brand? — with Dr. Christine Looser

    What is a brand? — with Dr. Christine Looser

    What is a brand? What is branding supposed to do? And can you control your own brand?
    In this Clubhouse Q&A, Chris is joined by Dr. Christine Looser. You might remember her from episode 109. Dr. Looser teaches marketing and branding, and is the head of business, at startup school, The Minerva Project.
    If you have any kind of interest in branding, then save or bookmark this episode. Because you will want to re-listen to it.
    The conversation gets brainy and there are plenty of SAT words throughout it. But it is a deep and fascinating dive into the concept of branding.
    Christine puts Chris on the spot (which is always entertaining) and the two delve deep into the evolution of our brains and culture to try and make sense of the phenomena we call a “brand.”
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 27 min

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