All Things Private Practice Podcast Patrick Casale

In this episode, Patrick Casale speaks with Steve Turney, Executive Director of the Mental Health Marketing Conference. They share their insights into the world of event planning and the tremendous value it can bring to your private practice and beyond.
Here are 3 key takeaways:

Venue as a Branding Tool: Expand your brand's reach and recognition by choosing a venue that resonates with your event's identity. Your venue isn't just a location; it's a key part of your marketing strategy.

Consistent and Creative Marketing: Utilize platforms like LinkedIn to target industry professionals and incorporate consistent, creative marketing strategies to build anticipation and engagement. Don't miss the opportunity to market your next event immediately following your current one.

The Importance of Self-Care: Hosting events is an exhilarating experience but can be equally stressful. Prioritize self-care and celebrate your accomplishments, keeping in mind the immense value these experiences bring to your brand—and your personal well-being!


This episode offers valuable insights and a behind-the-scenes look at professional event planning from two experienced and successful event hosts who are leaders in the mental health entrepreneurial space.
More about Steve:
Steve is executive director of the Mental Health Marketing Conference, an annual that brings together behavioral health marketers, executives, providers and advocates around the mission of greater mental health awareness for all, through the use of smarter consumer marketing.
Steve has worked in industries and verticals including the complex healthcare industry, full-service marketing agencies, SaaS-based startups, and the leading press release distribution firm in the country.

Here's a link to get 20% off tickets to MHMC 2024 (limited to the first 20 people) using code ATPP20. Save your spot here.


Steve's Website: mhmarketing.org


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🎙️Listen to more episodes of the All Things Private Practice Podcast here
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🗨️ Join the free All Things Private Practice FB Community 
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A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:
I would also like to thank The Receptionist for iPad for sponsoring this episode.
The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.
✨ Freed:
I would also like to thank Freed for sponsoring this episode.
Do you dread doing your notes every day? Freed.AI listens, transcribes, and writes medical documentation for you. It's written in your style and ready the moment the visit is over. Just imagine leaving the office at the same time as your last patient. Freed is HIPAA compliant, secure, and takes less than 30 seconds to learn. Artificial intelligence cannot replace you, but it can do the administrative work that no one needs to be subjected to. Get back to doing what you love — helping your patients — and let Freed.AI do the rest.
Go to getfreed.ai and use code ATPP for your first month for free.

In this episode, I sat down with the insightful Jenn Fredette to delve into the transformative power of storytelling in marketing for therapy practices.
Listen to this episode to discover how storytelling resonates with clients far more than the usual credential-heavy marketing approach. Learn why authenticity, vulnerability, and relatability are not just therapeutic tools but also key marketing strategies. And understand the significance of individualizing content creation and marketing efforts to align with the unique narrative of each therapist's practice.
Key Takeaways:

Leverage Your Narrative: Your own story and the stories of your clients can pave the way for genuine connections. It's about showing up as who you are, not just as a list of qualifications.

Embrace Authentic Marketing: In a field that often overlooks business acumen, it's crucial to market your practice with integrity. It's not just what you offer; it's how you convey the transformational journey.

Expand Creatively: Break the mold by casting a "taller net" with your marketing. Tell the story of who you can reach, not just who you can treat.


About Jenn:
Jenn Fredette is a full-time psychotherapist who moonlights as a marketing consultant. She spends as much time reading psychoanalytic case studies as Seth Godin books. Through her work at A Thinker's Guide, she's guided 400+ therapists through her proprietary method, The Attunement Compass, teaching them how to market with depth and efficacy.
Website: athinkersguide.com
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––
🎙️Listen to more episodes of the All Things Private Practice Podcast here
🎙️Spotify
🎙️Apple
🎙️YouTube Music
▶️ YouTube
🗨️ Join the free All Things Private Practice FB Community 
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––

A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:
I would also like to thank The Receptionist for iPad for sponsoring this episode.
The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.
✨ Freed:
I would also like to thank Freed for sponsoring this episode.
Do you dread doing your notes every day? Freed.AI listens, transcribes, and writes medical documentation for you. It's written in your style, and it's ready the moment the visit is over. Just imagine leaving the office at the same time as your last patient. Freed is HIPAA compliant, secure, and takes less than 30 seconds to learn. Artificial intelligence cannot replace you, but it can do the administrative work that no one needs to be subjected to. Get back to doing what you love — helping your patients — and let Freed.AI do the rest.
Go to getfreed.ai and use code ATPP for your first month for free.

As therapists and practitioners, we're always seeking innovative ways to foster healing and support growth in our clients.
In this episode, I had the privilege of speaking with Marjorie Jean, a trailblazing therapist who is reshaping the approach to mental health care by harnessing the power of community.
Key Takeaways:

Community-Centric Healing: Discover how to integrate community and family dynamics into therapy, advocating for a collective approach to healing over traditional individual-focused modalities.

Cultural Competence: Learn how therapists can become trauma-informed and inclusive in a real and impactful way instead of just performative, as well as the significance of cultural and collective esteem in therapeutic practice.

Navigating Anxiety: Hear a refreshing perspective on embracing anxiety, reframing it as a manageable aspect rather than something to eliminate, and how community support plays a crucial role in mental well-being.


Join us as we delve into a conversation on the transformative potential of group healing and cultural awareness in therapy.
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––
🎙️Listen to more episodes of the All Things Private Practice Podcast here
🎙️Spotify
🎙️Apple
🎙️Google
🗨️ Join the free All Things Private Practice FB Community 
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––

A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:
I would also like to thank The Receptionist for iPad for sponsoring this episode.
The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.
✨ Freed:
I would also like to thank Freed for sponsoring this episode.
Do you dread doing your notes every day? Freed.AI listens, transcribes, and writes medical documentation for you. It's written in your style, and it's ready the moment the visit is over. Just imagine leaving the office at the same time as your last patient. Freed is HIPAA compliant, it's secure, and it takes less than 30 seconds to learn. Artificial intelligence cannot replace you, but it can do the administrative work that no one needs to be subjected to. Get back to doing what you love — helping your patients — and let Freed.AI do the rest.
Go to getfreed.ai and use code ATPP for your first month for free.

Join Patrick Casale and special guest Gordon Brewer as they unpack the trials and triumphs of podcasting alongside candid revelations about life's personal hurdles.
Key Takeaways:

Consistency is King: Building a loyal audience takes time – often years. Stay the course, and trust the process of organic growth. Your consistency will pay off.

Launch & Learn: Don't compare your beginning to someone else's middle. Imposter syndrome is real; acknowledge it but don’t let it derail you. Your unique voice has a place in the vast podcast landscape.

Passion Fuels Podcasts: Follow your curiosity and let your passion guide your content. Facing personal challenges? Use them as a catalyst for authenticity and connection with your audience.


Patrick and Gordon discuss the ups and downs of forging their paths in the podcasting world. With a focus on the human experiences that shape their professional journeys, they offer insights and encouragement for those embarking on similar ventures.
Listen to their stories, get inspired, and take that next step in your podcasting journey with confidence. Together, we're more than just voices in a mic; we’re a community supporting each other’s growth and well-being.
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––
🎙️Listen to more episodes of the All Things Private Practice Podcast here
🎙️Spotify
🎙️Apple
🎙️Google
🗨️ Join the free All Things Private Practice FB Community 
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––

A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:
I would also like to thank The Receptionist for iPad for sponsoring this episode.
The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.
✨ Freed:
I would also like to thank Freed for sponsoring this episode.
Do you dread doing your notes every day? Freed.AI listens, transcribes, and writes medical documentation for you. It's written in your style, and it's ready the moment the visit is over. Just imagine leaving the office at the same time as your last patient. Freed is HIPAA compliant, it's secure, and it takes less than 30 seconds to learn. Artificial intelligence cannot replace you, but it can do the administrative work that no one needs to be subjected to. Get back to doing what you love — helping your patients — and let Freed.AI do the rest.
Go to getfreed.ai and use code ATPP for your first month for free.

In this episode, Patrick Casale talks with Lindsay Keisman about the intricacies of transitioning from a thriving therapist to an equally triumphant business owner.
Key takeaways:

Leadership Transition - Navigating the transition from individual contributor to effective leader means understanding that it’s not an overnight change. This requires intentional development, clear communication, and alignment with the responsibilities of the new role.

Mentorship is Vital - New leaders need more than just how-to books on business ownership to thrive; dedicated mentorship time and real-life guidance from those above them are instrumental in shaping a leader's ability to navigate complex business environments.

Importance of HR and Leadership Knowledge - Understanding HR practices and leadership dynamics isn't just helpful; it's crucial in setting up a resilient culture and fostering a safe and structured work environment in group practices.


If you are in a leadership role in group practice, developing a good business sense and being a strategic and proactive leader is vital to business success and developing solid relationships with employees built on supportive guidance and mutual respect.
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––
🎙️Listen to more episodes of the All Things Private Practice Podcast here
🎙️Spotify
🎙️Apple
🎙️Google
🗨️ Join the free All Things Private Practice FB Community 
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––

A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:
I would also like to thank The Receptionist for iPad for sponsoring this episode.
The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.
✨ Freed:
I would also like to thank Freed for sponsoring this episode.
Do you dread doing your notes every day? Freed.AI listens, transcribes, and writes medical documentation for you. It's written in your style, and it's ready the moment the visit is over. Just imagine leaving the office at the same time as your last patient. Freed is HIPAA compliant, it's secure, and it takes less than 30 seconds to learn. Artificial intelligence cannot replace you, but it can do the administrative work that no one needs to be subjected to. Get back to doing what you love — helping your patients — and let Freed.AI do the rest.
Go to getfreed.ai and use code ATPP for your first month for free.

In this episode, we're not just talking the talk; we're taking a deep dive into personal struggles both therapists and clients face, challenging the stigma around seeking mental health care and embracing our vulnerabilities.
I talk with Sandtrice Russell as she opens up about the need for safe spaces and advocacy, particularly for the BIPOC & LGBTQIA+ communities.
3 key themes:

Vulnerability as a Bridge: Therapists' self-disclosure and openness about personal struggles can build rapport and trust, making it easier for clients to open up and be vulnerable in turn.

Authenticity in Practice: Showcasing your true values and creating an accepting space for clients of all backgrounds, including LGBTQIA2+, Neurodivergent, and BIPOC individuals, is not just good practice—it's essential for safety and relatability.

The Human Connection: Therapy is more than a checklist; it's about actual authentic human connection and openness to change. We must prioritize the rapport and right fit in the therapist-client relationship.


#AllThingsPrivatePracticePodcast #MentalHealth #Therapy #SelfDisclosure #Authenticity #Inclusion #PrivatePractice #Counseling #Vulnerability #HumanisticApproach #Podcasting #LGBTQIACommunitySupport #Neurodivergence #BIPOCSupport #MentalHealthAdvocacy
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––
🎙️Listen to more episodes of the All Things Private Practice Podcast here
🎙️Spotify
🎙️Apple
🎙️Google
🗨️ Join the free All Things Private Practice FB Community 
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––

A Thanks to Our Sponsors: The Receptionist for iPad & Freed

✨ The Receptionist for iPad:
I would also like to thank The Receptionist for iPad for sponsoring this episode.
The Receptionist offers an iPad list check-in option where clients can scan a QR code to check in, which negates the need for you to buy an iPad and stand. Go to thereceptionist.com/privatepractice and sign up for a free 14-day trial. When you do, you'll get your first month free. And don't forget to ask about our iPad list check-in option.
✨ Freed:
I would also like to thank Freed for sponsoring this episode.
Do you dread doing your notes every day? Freed.AI listens, transcribes, and writes medical documentation for you. It's written in your style, and it's ready the moment the visit is over. Just imagine leaving the office at the same time as your last patient. Freed is HIPAA compliant, it's secure, and it takes less than 30 seconds to learn. Artificial intelligence cannot replace you, but it can do the administrative work that no one needs to be subjected to. Get back to doing what you love — helping your patients — and let Freed.AI do the rest.
Go to getfreed.ai and use code ATPP for your first month for free.