8 episodes
Drop School curly media
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- Arts
One unknown designer, one drop that could make their career. In this fly on the wall documentary series, we follow an emerging fashion designer as he undertakes a series of challenges from industry experts, tastemakers, brand owners and content creators. In just eight weeks, will he be able to pull off the ultimate drop event to rival the likes of Corteiz and CLINTS? Welcome to Drop School.
Drop School is brought to you by WePresent, WeTransfer’s arts platform. Drop School is produced by curly media.
Hosted on Acast. See acast.com/privacy for more information.
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1. “If you’re young and Black they call it streetwear” - BRAND NAME + LOGO
Jordy meets his mentor, Alizé Demange, and has his first masterclass with Soho Yacht Club founder, Ellis Gilbert. Ellis sets Jordy the challenge of actually naming his brand and designing a logo. It’s all going well until the freelance graphic designer doesn’t deliver and Jordy has to pull an all-nighter. Will Ellis appreciate the effort or will Jordy’s logo fall flat?
@ayojxrdy
@alizedemange
@ellisgilbert22
@sohoyachtclub
Hosted on Acast. See acast.com/privacy for more information. -
2. “Got a vision?” - THE PRODUCT
Jordy meets footwear designer Helen Kirkum for his next masterclass on innovation and developing a brand ‘signature’ - think Stone Island’s arm patches or Off White’s tags. Jordy delivers an imaginative idea for his brand signature but will it impress Helen? Alizé gives Jordy a lesson in resilience.
@ayojxrdy
@alizedemange
@helen.kirkum
@helenkirkumstudio
Hosted on Acast. See acast.com/privacy for more information. -
3. “That’s Louis Vuitton type shit” - PRODUCT PRODUCTION
Jordy travels to Paris to meet Pablo Attal - owner of PTSF - the factory that manufactures tees for Corteiz and Soho Yacht Club. Pablo speaks to his experience in the industry and sets Jordy the challenge of turning his jeans into a luxury product, worth €500.
@ayojxrdy
@alizedemange
@pabloattal
@pablotshirtfactory
Hosted on Acast. See acast.com/privacy for more information. -
4. “You have nothing to lose” - CAMPAIGN VIDEO
Still in Paris, Jordy meets Daily Paper’s Culture Marketing Manager, Moriba Koné. Moriba sets Jordy the challenge of shooting an attention grabbing campaign video for his jeans. Can Jordy pull it off with no budget before the Eurostar leaves? Afeez A. - Digital Content Lead at Daily Paper gives his verdict.
@ayojxrdy
@alizedemange
@moribakone
@trendsafeez
@dailypaper
Hosted on Acast. See acast.com/privacy for more information. -
5. “You are your best billboard” - MARKETING STUNT
Back in London, Jordy meets Javel Berlin and Randy Agyemang for a masterclass in marketing stunts. Javel has worked on Corteiz from the ground up, so knows all about curating hype in 2023. Jordy goes for a comedic approach - which he knows is a risk. Does Javel agree that people will get it?
@ayojxrdy
@alizedemange
@javelberlin
@raaandy.zip
Hosted on Acast. See acast.com/privacy for more information. -
6. “It’s lonely at the top” - COLLABS + CO-SIGNS
Jordy visits celebrity stylist Leah Abbott at her studio for a masterclass in collaborations. Jordy’s first attempt at securing a co-sign results in Alizé failing him. Can he pull off the second attempt in just 72 hours? Cameo appearance from SHARKKINI founder, Sharkkana.
@ayojxrdy
@alizedemange
@leahabbott_
@sharkkana
@sharkkini
Hosted on Acast. See acast.com/privacy for more information.