24 épisodes
Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies 4 The Creatives
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Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business. My website: https://4thecreatives.com
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Ep. 24: 15 Proven Ways to Land your First Design Client
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into the world of finding your first design client. We will explore 15 powerful strategies you can use to get started, whether you're an introvert or an extrovert. Even if you've already secured your first client, this episode is a goldmine! The strategies I talk about in here go beyond just landing your initial project. You'll discover powerful tactics to build a steady st...
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Ep. 23: Mastering Your Elevator Pitch: The Art of Persuasion in 30 Seconds
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I dive deep into the art of crafting the perfect elevator pitch. Discover how a simple, concise description of what you do can transform your business interactions and lead to a cycle of referrals and new clients. I will also shares personal anecdotes, actionable tips, and examples tailored for various design niches to help you create an engaging and effective elevator pitch.Key Points:Intro...
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Ep. 22: Navigating Mental Health and Creativity as a Designer
Text us your questions, and we'll address them in the show!In this episode, we dive into the world of creative freelancing with our special guest, Barney Abramson. Barney shares invaluable insights on overcoming creative blocks, maintaining mental health, and finding inspiration outside the usual work environment. Whether you're a freelance designer or working in-house, this conversation is packed with practical tips to help you thrive in the creative industry.We spoke about:The importance of...
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Ep. 21: Freelance Design Pricing: Why You Should Never Match In-House Rates
Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I will tackle a common question from freelance designers: Should you charge the same as an in-house designer? Join me in this episode to discover the differences in expenses, responsibilities, and expertise that should justify higher rates for freelance designers. Learn why it's essential to value your skills appropriately and gain the confidence to set prices that reflect your true worth.&nb...
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Ep. 20: This is Why Freelance Graphic Designers Quit
Text us your questions, and we'll address them in the show!In today’s episode, we’re diving into the critical reason why freelancers give up, as well as how to generate client referrals and recurring business, which are pivotal indicators of your business’s maturity. I’ll share my insights on how to cultivate relationships that not only last but also help propel your business forward through consistent income and client loyalty. If you feel your job isn’t delivering what you expected, an...
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Ep 19: Should You Use “I” or “We” on Your Graphic Design Website?
Text us your questions, and we'll address them in the show!Embarking on my own business adventure, I faced the classic conundrum many freelance designers encounter—choosing between the singular "I" or the collective "we" to describe my business and services. In this episode, I share the evolution of my brand, from the solo-run Elyse Designs to Principium Studio, and how this choice impacted not just branding but also client interactions. My personal journey underscores the importance of align...