38 min

Gen AI in high gear: Mercedes-Benz leverages the power of ChatGPT Drivers of Disruption

    • Business

Philipp Skogstad, CEO of Mercedes-Benz R&D North America, shares the story of bringing generative AI to 900,000 beta testers and discusses the vision, impact, challenges, and path forward for generative AI applications in the automotive sector.
See www.mckinsey.com/privacy-policy for privacy information

Philipp Skogstad, CEO of Mercedes-Benz R&D North America, shares the story of bringing generative AI to 900,000 beta testers and discusses the vision, impact, challenges, and path forward for generative AI applications in the automotive sector.
See www.mckinsey.com/privacy-policy for privacy information

38 min

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