In this episode we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline Khancheh Zar, Senior Consultant at The House of Marketing, explains what Business Design Thinking (BDT) is and how ID marketing will revolutionize the way we innovate.
You will discover:
The concept of Business Design Thinking
Why we needed to change the framework and what we changed
And finally how this will result in more successful innovations
If you want more information about our new Business Design Thinking framework, have a look at www.thom.eu/bdt
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing.
Special thank to Eline Khancheh Zar. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.