The THOMcast The House of Marketing

In this episode of the THoMcast, we explore the fascinating realm of Customer Experience (CX) with experts Griet and Sissi from The House of Marketing. We uncover the core of CX, discuss its importance, and share insights on measuring its impact. Gain valuable tips on improving CX, understanding your customers, and measuring ROI. Customer experience is not just a buzzword, it's a game-changer for your business. Join us for an enlightening journey into the world of CX in this engaging episode.


RESOURCES 🧩


Get your Customer Experience ebook
Watch our CX webinar Take our CX maturity scan

FAST FORWARD ⏩

(00:52) - Meet Griet Heylen and Sissi Dierckxsens(01:42) – The essence of Customer Experience(05:53) – How to measure CX impact?(15:27) – The power of CX: what's in it for a business?(19:04) – Tips & tricks for enhancing CX(23:36) – Double Diamond method: how to understand customer needs?

RELATED EP'S 🎧


E13 - Customer Experience
E10 - Value & Churn

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The THOMcast is brought to you by The House of Marketing. Credits to Ellen Struyf, Pablo Troussard, Ornella Schillaci & Adrian Sblendorio.

In this episode, join us and our expert Nicky Blondé as we delve into the captivating world of brand strategy, where we uncover its meaning and explore the crucial steps to develop a winning brand strategy. From identifying business goals to defining brand KPIs, we leave no stone unturned.

RESOURCES 🧩


Get your Brand Strategy ebook
All links, resources and info

FAST FORWARD ⏩

(01:33) - Meet Nicky Blondé(03:45) – What is really brand strategy?(04:24) – The 5 steps to a successful brand strategy(16:55) – How to deal with brand strategy in a fast-changing environment?(22:07) – Important learnings for your brand strategy

RELATED EP'S 🎧


E20 - Value Based Pricing
E07 - E-commerce - Too Good To Go

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The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick, Ellen Struyf, Pablo Troussard & Adrian Sblendorio.

Improve your margin & gain competitive advantage with your pricing strategy. Join us as we discuss pricing with Cédric Fumière, pricing expert at The House of Marketing who shares with us his expertise and some real cases of price strategies in a B2C or B2B environment.

RESOURCES 🧩


Get our Full Pricing Guide
Shorter, 6 steps to pricing strategy
All links, resources and info

FAST FORWARD ⏩

(01:17) - Meet Cédric Fumière(02:30) - The science of pricing(04:20) - Pricing is fun!(06:41) - The methodologies to set up a price:(13:20) - Value-based pricing in B2C(22:30) - Value-based pricing in B2B

RELATED EP'S 🎧


E10 - Value Management
E01 - Don’t fail your product launch

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The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

Maximize your marketing efforts with Marketing Automation. Join us as we interview Martijn Knoops, marketing expert at Dignify, who shares his insights and practical strategies. Learn how to leverage MA to take your marketing to the next level, whether you're a corporate or SME. More info

RESOURCES 🧩


Our Marketing Automation Guide
Get your Lead Scoring Checklist
All links, resources and info

FAST FORWARD ⏩

What are we talking about?
(01:34) – Meet Martijn and Dignify
(03:34) – What is marketing automation (MA) and why it’s useful
(05:20) – Examples of great MA use

Let’s dig deeper
(08:28) – Email is just a tiny part of MA
(10:36) – Where do you start with MA?
(12:25) – Doing MA as a corporate ; Doing MA as an SME
(13:13) – Effective MA strategy 101

So, concretely?
(14:17) – Which is the best MA tool for you?
(16:29) – Your next steps
(21:25) – How MA impacts a team’s way of working
(23:29) – Concrete tips when starting with MA
(24:39) – Concrete tips when already doing MA

RELATED EP'S 🎧


E11 on Marketing Automation as well
E12 on Digital Transformation
E15 on Digital Strategy

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The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

 

Innovation is what keeps your business relevant. But how do you keep innovating? Should you follow all marketing trends? Or how do you pick the right one? Let's dive into this "innovation" topic with another buzzwordy one: the metaverse, the use case for this episode. With Stefanie Daems, senior consultant at The House of Marketing.

RESOURCES 🧩


🎓 Webinar "How to create value in the metaverse"
🗺 Download our Value Proposition Canvas
🚀 Let's develop your innovation track
All related resources

FAST FORWARD ⏩

What are we talking about?
(01:59) - What is the "metaverse"
(04:10) - The related "NFT", "Blockchain" and "Web3" topics
(05:40) - Clarifying before moving forward

What should you do about it?
(08:07) - Handling a hype: the 70-20-10 framework
(09:25) - Deciding on getting into the metaverse
(10:22) - Some use cases
(12:18) - The key remains the same: strategy, goals and customer experience
(16:27) - Let's talk sustainability, scams, no-revolution

So, concretely?
(22:10) - Outside of the metaverse, what innovation and trends should look at?
(23:26) - Tasting, understanding and keep your whole strategy in mind

RELATED EP'S 🎧


E03 on Business Design Thinking
E12 on Digital Transformation
E15 on Digital Strategy

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The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.

Let's debunk myths around consulting, what is interim management and the importance of consulting mindset on interim marketing projects. With Stéphanie Duchemin, Head of Human Capital, Customer Collective.

RESOURCES 🧩


Is interim for your team? (Quiz 🎲)
Our interim offering

ON THE MENU 🍤

(2:40) What is Human Capital in a consulting world
(7:20) Myths around consulting
(10:20) Is there a specific profile to be a consultant
(12:17) What are the different projects: Consulting/Interim Management projects
(14:43) How to keep a consulting hat on an interim projects
(15:48) How to stay a consultant even on longer projects
(17:00) How to build a win-win relationship 
(18:25) Tips a Tricks


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The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.