Unlocking the Power of Marketing Automation: Strategies for Success The THOMcast

Maximize your marketing efforts with Marketing Automation. Join us as we interview Martijn Knoops, marketing expert at Dignify, who shares his insights and practical strategies. Learn how to leverage MA to take your marketing to the next level, whether you're a corporate or SME. More info

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What are we talking about?
(01:34) – Meet Martijn and Dignify
(03:34) – What is marketing automation (MA) and why it’s useful
(05:20) – Examples of great MA use

Let’s dig deeper
(08:28) – Email is just a tiny part of MA
(10:36) – Where do you start with MA?
(12:25) – Doing MA as a corporate ; Doing MA as an SME
(13:13) – Effective MA strategy 101

So, concretely?
(14:17) – Which is the best MA tool for you?
(16:29) – Your next steps
(21:25) – How MA impacts a team’s way of working
(23:29) – Concrete tips when starting with MA
(24:39) – Concrete tips when already doing MA

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The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.