Pricing strategy: How to capture the full value you're providing The THOMcast

Improve your margin & gain competitive advantage with your pricing strategy. Join us as we discuss pricing with Cédric Fumière, pricing expert at The House of Marketing who shares with us his expertise and some real cases of price strategies in a B2C or B2B environment.

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Shorter, 6 steps to pricing strategy
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(01:17) - Meet Cédric Fumière(02:30) - The science of pricing(04:20) - Pricing is fun!(06:41) - The methodologies to set up a price:(13:20) - Value-based pricing in B2C(22:30) - Value-based pricing in B2B

RELATED EP'S 🎧


E10 - Value Management
E01 - Don’t fail your product launch

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The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.