163 episodes
Kiss My Aesthetic Podcast Michelle Wintersteen
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- Business
The Kiss My Aesthetic Podcast is hosted by Michelle Wintersteen, the Brand Designer and Creative Director behind MKW Creative Co. a freelance brand design firm helping to define, design, build and grow vibrant brands for social-media-minded entrepreneurs.
The KMA Podcast is an extension of the Kiss My Aesthetic Facebook Group and covers topics like creating brand awareness, mastering social media marketing, cementing your brand's online presence, and being your own damn boss.
Michelle lives in sunny San Diego, California designing for brands & creating content with an undeniable west coast energy, punchy color palette & her yellow lab pup.
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Bumble's Rebranding Fail and Other Marketing Flubs
How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss!
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In today's episode, we cover the following:
Bumble's history Bumble's relaunch and failed billboard campaign Bumble's apology Why was Bumble's campaign a miss from a marketing standpoint? Instagram's terrible stickers UI/UX JoJo Siwa's personal rebrand Things to be learned with branding
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
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This episode is sponsored by Harvest. Track time and expenses seamlessly so you can keep projects on track and effectively estimate future ones. Get 50% off your first month when you use the code KMA at GetHarvest.com/kma
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This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Leveraging AI Tools for Innovative Marketing with Lauren deVane
Your AI Auntie, Lauren deVane, is back with even more AI tips to be the Anna Wintour of your content. Learn how to save time and money and the real reason why your AI content sounds robotic. From how AI is democratizing education and revolutionizing the design world, buckle up as we dive into the creative world of AI with some engaging banter along the way.
Lauren deVane is the founder of The Bemused Studio, where she develops strategic brand identities for bad b*tches through dope design, smart strategy, savvy social, and, most recently, AI. She has worked with over 60 clients on brands of all types. She now specializes in educating brand designers about how they can integrate generative AI into their workflows. Previously, she led creative for Ulta Beauty's social media team, working with celebs like Kylie and Kim, Tracee Ellis Ross, and Millie Bobbie Brown. Lauren has also worked at Walgreens corporate, where she helped start their social media creative team and rebrand the Photo department. She has also designed mobile sites for brands like Ulta, The Chicago Fire MLS Team, and Hyatt.
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In today's episode, we cover the following:
Objections creatives have about AI Lauren's favorite AI tools Why you need to be confident about the "why" Honing in on the foundations of your craft Lauren's creative workflow How ChatGPT can teach you Dissonance between real life and digital personas Intro to Apple Vision Pro VR and e-commerce MidJourney Alpha: what it is and what it does Advice to new freelancers The role of specialists in an AI world Mindful consumerism
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RESOURCES:
Get access to the dopest ChatGPT course on this side of the galaxy with BAIS Camp and use the code KISSMYAI for 11% off BAIS CAMP. Episode 117: Midjourney & AI with Lauren deVane Episode 133: Midjourney & AI Part 2 with Lauren deVane Episode 154: Streamline Your Design Process with Canva with Juls Christie-Clark Monitor and analyze to optimize performance with Modify AI Cutting edge AI videos and images with Krea.AI Generate creative images using Leornardo AI Turn audio into content with CastMagic.AI Build and design website fast with Relume.io
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Guest info:
To learn more about Lauren and her distinct style, follow her on Instagram @TheBemusedStudio, or visit her websites, TheBemusedStudio.com and JoinBaisCamp.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
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Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Avoiding Burnout as a Creative with Morgan Drinks Coffee
Are you caught in the constant scroll or drained by your content strategy? Dive in with Morgan (aka Morgan Drinks Coffee) and Michelle as they discuss finding the balance between content creation and structured downtime. Morgan shares their journey prepping for the US Barista Championship, alongside creating coffee-related storytelling content and embracing shaking up content to stay energized. From conscious consumption to following your curiosities, don't miss this blend of strategies to stay creative.
Morgan is a video creator with over 8M followers across three platforms. Their content revolves around coffee, barista work, and all things adjacent. Additionally, they're a decorated competitive barista with the titles of 2022 US Barista Champion and 2022 World Barista Runner Up. Morgan currently lives in Portland, Oregon, and spends their free time in coffee shops with their nose in a book.
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In today's episode, we cover the following:
Coffee shop culture Creating TikTok coffee content Morgan finding their creative process Adapting your content strategy Using tools to curate the content you want to engage with Morgan's preparations for the US Barista Championship Scheduling rest and finding calm Spaghetti brain vs. waffle brain Predictions on the future of the coffee industry
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RESOURCES:
Episode 141: Marketing for Lifestyle Brands with Whitney Eckis of Get Supr
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Guest info:
To learn more about Morgan and catch their adventures, follow them on Instagram, Facebook, and TikTok @MorganDrinksCoffee. Visit her website, MorganDrinksCoffee.com
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
-----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Dear Gen Z: How to Build a Personal Brand
With 1.3 billion Gen Zers navigating social media, there has never been a better time to be a contributor rather than a consumer. Dive into personal branding with Michelle as she covers three big questions: why build a personal brand, how to do it, and what does that even look like. Build your living and breathing resume and learn the secrets to standing out in the digital world.
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In today's episode, we cover the following:
Why you want to build a personal brand How your personal brand is reflective of your personal taste Creating for the sake of creating Selecting your brand adjectives Content types from the most amount of time to the least Starting a fresh account and finding your community -----------------------
RESOURCES:
Episode 156: Creating a Brag-worthy Brand Strategy Episode 112: Creative Process with Natalie MacMillan -----------------------
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
Travel Photography Secrets with Girl Gone Abroad
Unpack your bags and stay awhile as Lauren Carey of Girl Gone Abroad and Michelle explore the world of travel photography. Ever wonder how to turn your travel pics into something that captures what you actually saw with your eyes? Buckle up as we dive into the world of Instagrammable Airbnbs, what goes into a property shoot, and the secrets to capturing that solo travel glow without awkwardly asking someone to take your photo. Whether you're an Airbnb owner wanting more bookings or a solo traveler wanting to document your trip perfectly, this episode will show you how to capture a story with your photos.
Lauren Carey is the creator behind the Girl Gone Abroad brand. Born in the US and currently residing in the Netherlands, she is a digital storyteller passionate about beautiful places and spaces. Her aesthetic content captures the essence of her travels in over 60 countries, inspiring others to explore the world for themselves.
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In today's episode, we cover the following:
How Lauren and Michelle met Diving into photography and advice on getting started Favorite Airnbnb's Lauren has visited What draws her into a property Her process of capturing a property Tips for perfect solo shots as a solo traveler Her simple editing process in post-production Michelle's 30th birthday location and the details that made it feel like a home How storytelling plays into photography Experiences of "unreasonable hospitality"
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RESOURCES:
Unreasonable Hospitality by Will Guidara A Perfect Vintage by Chelsea Fagan
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Guest info:
To learn more about Lauren and catch her adventures, follow her on Instagram, Facebook, and TikTok @GirlGoneAbroad. Visit her website, GirlGoneAbroad.com.
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WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok
-----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard -
What Does a Creative Director Do?
Let's pull back the curtain on job titles in the creative world. Today, Michelle deciphers the role of a Creative Director and how she has structured her role within her team. She shares the key responsibilities and the challenges that may arise from taking this leap. From building a solid team to diving into professional development offscreen to enhance onscreen creativity, this episode is all about balancing the business and creative sides of being an entrepreneur.
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In today's episode, we cover the following:
How you can submit content ideas for future episodes What are the key responsibilities of a creative director? What a day in the life looks like Finding clarity on your role in your company Taking the jump from business owner to creative direction Fostering your creative process How to lead your creative team Establishing a hierarchy of communication with your clients Balancing the business and creative -----------------------
RESOURCES:
Episode 131: Episode Building a Merch Brand with Caitlyn Rastetter of Dental Hygiene Nation -----------------------
WORK WITH MKW CREATIVE CO.
Connect on social with Michelle at:
Kiss My Aesthetic Facebook Group Instagram Tik Tok -----------------------
Did you know that the fuel of the POD and the KMA Team runs on coffee? ;) If you love the content shared in the KMA podcast, you're welcome to invite us to a cup of coffee any time - Buy Me a Coffee!
-----------------------
This episode of the Kiss My Aesthetic Podcast is brought to you by Audible. Get your first month free at www.audible.com/kma.
This episode was edited by Berta Wired
Theme music by: Eliza Rosevera and Nathan Menard